With the already too much spy photos, renderings, pictures and hints from around Asia, the all new Honda City has arrived in full glory. For this generation, Honda goes all out to design the new City. No longer a lanky and dorky brother of Honda’s own Fit for which the City is based upon. The new City, albeit derived from the same platform of the Fit now sports a huge different between its hatchback brother… To a degree that the new Honda City is now is Fit’s second cousin that the Fit really want to get its groove on upon… I really am rusty… More pictures courtesy of autoblog after the click.

Driving a car in today’s modern world is no longer considered as luxury compared to the old times. We drive brands of car from east to west, from the small to big, from the thrifty to the so not thrifty. But do we really know our car from the inside out? When we see a brand of car, do we know if that car really is made from that particular brand? Because in today’s automotive world, an apparel tagline is more than just a tagline. More witty comments after the click.

Aaaaaaaaahhhhhhhhh….. It’s nice to smell the fresh air of the morning… If not for those factories near my apartment. Anyway, I’m back and with a better understanding of myself and the world in general. I got a new job, a life partner and guess what… A new ride, and it’s not a Honda. But whaaa? A non Honda user writing a blog about Honda? Yes.. You finally got it, this blog is not a crappy viral marketing gig and I can truly call myself a true Honda fan boy. Hey… Only a true fan would admit the shortcomings of its subject and still liking it.

Anyways, because my time now is devoted largely to work, and family, this blog will be occasionally updated. But don’t fret, the updates will feature articles that are worthy enough to be embossed with my MBA degree on it… Just kidding, but I guarantee that future posts will be worthy enough to read when you are bored and want to know something about Honda, and marketing management in between.