Honda teased new model for Indonesia

Launching in Indonesia in just 2 days, Honda teased two images of a mystery car.

There are three candidate of car reveal by Honda this year, Mobilio, BR-V and ZR-V. The Mobilio is entering its 7th year of production, a long cycle for Honda standard which sticks to 5-6 year model cycle. The same goes to BR-V which is in its 6th year of production. Honda ZR-V although only mentioned in passing as Honda registers the name last year, is strongly pointed by the media that it’s going to be Honda Brio based SUV. With Kia/Hyundai, Nissan, Toyota/Daihatsu already stole the lead selling small SUV, Honda is left alone without one.

It’s hinted by a conversation with party of interest is that this is a “family car”, and with family car in Indonesia is synonymous with 7 seater, this narrows it down to Mobilio or BR-V. However there’s troubling fact that the BR-V doesn’t sell anywhere close to Mobilio, yet the BR-V family name, the CR-V and HR-V carries a familiar symbol of class.

In my previous post, I suggest Honda to kill either Mobilio or BR-V and make do with one model. The image that the BR-V is only a dressed up Mobilio is deeply ingrained, even though it’s not. Honda did extensive rework for the BR-V steering assembly, sound proofing, wider track, and larger headroom on the third row. However, the market is already accustomed to the fact that cars with a “rugged” variation is just a dress up version of the original car, made popular by Nissan Grand Livina and its X-Gear variant, and now, the best selling car in the segment, Mitsubishi Xpander and its “rugged” variant, Xpander Cross.

Honda has realized the fact and in Japan, they launched “rugged” variant of the Fit, called Fit CrosStar, which is just a Fit with different bumper and taller ground clearance. I assume Honda will not repeat the Mobilio and BR-V fiasco again and merge the car into one and probably just add a rugged version which is just a taller version of the original… Introducing 2021 Honda MOBIRIVO.

Anyway, Honda needs a strong emotion stirring product and the teaser looks like it can deliver one. With new management, I believe Honda can put up a good fight and correct past mistake. Now Honda… Give us that delicious 1.0 turbo engine will you? Toyota and Daihatsu already did.

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