Honda is debuting a new compact entry level SUV on Indonesia flagship autoshow on 11th November 2021. This might be the ZR-V although my sources told me with high confidence this is the N5-X or the two row version of the BR-V.
The SUV craze has officially come to Indonesia as such, Honda best selling model, Brio, is entering its bearish period, selling a handful as potential buyers are swooned by Daihatsu/Toyota Raize/Rocky combo. Starting at Rp. 180 million/ US$12 thousand, the compact SUV twins cuts straight in the middle of Honda Brio model pricing (Brio starts at Rp. 150 million / US$ 10,5 thousand), while offering more premium amenities and larger interior space. Obviously Honda entry level hatchback has efficiency to brag, but at a time where people wants to be seen driving a larger car, the premise for the Brio is losing its appeal.
A lot of buzz surrounding the car because this will be Honda latest masterpiece after shaking up Honda Indonesia management and Honda R&D in the region. It would be logical to assume that this SUV will be a short version of second generation BR-V, Honda after all have to rely on economy of scope to survive in the market. So part sharing should be in the order just like Brio – Mobilio – BR-V before it. However from the looks of the teaser, this car brings about significant changes on the rear portion. It will have similar rear lighting cluster like the new HR-V and connected D pillar to create floating roof effect. The lighted up part on the lower part of the door seems like a body cladding to add some visual toughness.
If true, then Honda has done its homework well, trying to distinguish their platform share to good effect. No more longer version of a cheap car that plagued the Brio – Mobilio joke here.