I’m just somebody who are concern about marketing world nowadays, through this blog I’m trying to write things that are making sense about the convoluted marketing we faced everyday. I will try to convey my messages with a very light approach and doesn’t carry too much theory or what not, although I feel important to mention about it. I will also post up quotes from websites, books, famous people, whenever possible to back up my claims. If I couldn’t quote, I will put up a personal thoughts tag on the blog entry. Furthermore, my approach will be based on rational thinking rather than emotional.

My background would be that of an MBA graduate, working in marketing field, in academic field focusing on marketing and communication, a freelance consultant, and a freelance writer writing for marketing management articles and gadgets and stuff. Not fancy, but it puts something up in my head (but not hair…)

Along the way, I will also talk about automotive which is personal hobby of mine, but will be focused on its marketing and management also. And as you might noticed, I’m a big Honda fan boy, but I have Hondamentalism, therefore I’m very open with anything.

So, hope you enjoy your stay and do keep smiling, as it will make the world go round, at least the people around you.

Best regards,
Michael Adhi Nugroho, SE, MBA.