Rangkuman Pernyataan CEO Honda 2019

Untuk penggemar setia Honda, kuartal 2 (Mei/Juni) adalah waktu yang selalu ditunggu-tunggu, karena pada saat ini lah CEO Honda mengeluarkan arahan bisnis yang akan datang. Meskipun berbicara seputar bisnis, arahan ini umumnya sedikit mengumbar lini produk dari Honda.

Untuk membaca rangkuman pernyataan CEO Honda Takahiro Hachigo san silahkan klik di sini (bahasa Inggris). Yang mau membaca rangkuman dari rangkuman dalam bahasa Indonesia, silahkan lanjut ke bawah.

Hachigo san menekankan bahwa model Honda global (Accord, Civic, CR-V, Fit/Jazz dan Vezel (HR-V) akan mendapatkan lebih sedikit model dari yang ada sekarang. Hal ini tidak berpengaruh di Indonesia, namun di Amerika Serikat, Accord, Civic, CR-V, Fit dan HR-V memiliki model dan konfigurasi yang sangat banyak. Sebagai contoh, Honda Accord di Amerika Serikat memiliki 6 model, dari LX, EX, EX-L, Hybrid, Sport, dan Touring. Penyederhanaan model ini tidak ada efek langsung kepada pengguna setia Honda karena keputusan ini diambil untuk memangkas ongkos produksi dan ongkos inventory saja.

Arahan bisnis yang paling signifikan untuk pengguna dan pecinta Honda adalah pengenalan arsitektur mobil global baru. Mulai tahun depan, Honda akan mengadopsi arsitektur atau platform mobil dengan pembagian konten lebih tinggi. Untuk ASEAN, kita sudah merasakan platform mobil dengan pembagian konten tinggi ini, yaitu di keluarga Brio/BR-V/Mobilio. Tentu saja untuk trio mobil tersebut ada penekanan tinggi di ongkos produksi sehingga terlalu banyak komponen yang sama. Untuk model global, rasanya pembagian komponen tidak akan terlalu terlihat di eksterior, hanya di bagian rangka saja

Honda juga akan mengurangi jam kerja untuk pengembangan kendaraan massal hingga 30% sampai tahun 2025 dan akan mengarahkan sumber dayanya ke dalam pengembangan teknologi baru.

Yang terakhir adalah fokus elektrifikasi dan kendaraan energi alternatif Honda secara global. Honda akan tetap kukuh mengusung teknologi hybrid i-MMD (Intelligent Multi Mode Drive) yang berfungsi serupa dengan Toyota HSD (Hybrid Synergy Drive) dan akan memasarkan solusi ini secara aktif. Di Eropa Honda juga akan meluncurkan mobil listrik murni pertamanya yang diberi nama Honda E.

Apakah arahan 2019 ini dapat terealisasi dengan baik? Pemasaran hybrid Honda secara global sedikit terlambat. Ketika orang berbicara hybrid, semua sudah menengok Toyota. Upaya Honda di era hybrid awal dengan teknologi IMA (Integrated Motor Assist) tidak berjalan sesuai harapan, karena rupanya sedikit yang perduli dengan kenikmatan berkendara dibandingkan dengan orang-orang yang mencari mobil irit. Mobil hybrid di era awal yang diusung oleh Toyota Prius memberikan sensasi berkendara yang aneh. Dengan rem regenerasi yang membuat mobil mengurangi kecepatan ketika pedal gas diangkat membuat menyetir mobil hybrid Toyota terasa aneh. Dengan IMA, mengendarai mobil hybrid Honda serasa menyetir mobil biasa. Sayang hal ini juga membuat mobil hybrid Honda kalah irit dengan mobil hybrid Toyota.

Semoga arahan ini akan menghasilkan kendaraan-kendaraan yang lebih inovatif lagi.

Sumber: Honda news room

Official 2019 Honda BR-V Refresh

Surprise! Well… Not really…

So there you go, the official image of 2019 Honda BR-V refresh. The tacky door molding is gone thank heaven! While the overall look is like I said in the previous post, understated elegance. Looks okay, not that premium looking, compared to Toyota/Daihatsu Rush/Terios or the Mitsubishi/Nissan Xpander/Livina, but well it’s okay.

The chrome mustache is now slightly off colored like the HR-V refresh. The headlamp is the same with the original model, but featuring a brighter daytime running light system. It’s not a major refresh really, you can even say the outgoing model is cleaner looking even. All models are now sporting a 16″ wheels, I don’t know how it will affect the fuel efficiency, but definitely it will have a slight adverse effect.

Just like the appearance, everything else is upgraded in terms of “same thing new skin” stuff. The interior on the higher end trim is now leather clad, and like the Malaysian BR-V, it sports the old Civic steering wheel. Funny how from all of the minor improvement abound on the BR-V, this thing is the one that makes me say, okay job Honda…

Before, the back seat of the 3rd row is a one piece, now it’s a half piece… I wanted the same mechanism like in the Toyota/Daihatsu Avanza/Xenia, where the 3rd row 50:50 split, folds and tumbles forward independently, this is good effort, a B minus, well it’s a passing grade where I teach.

Mechanically, it’s the same, same L15A, same CVT and 6 speed manual option. I like the red color though. Expect the same thing to come to Malaysia sometimes end of the year.

Do expect some more words about the car, but probably in a couple of days.

Come check every details on Honda Indonesia BR-V website:

https://www.honda-indonesia.com/model/br-v

If you need info and wanted to buy one (Indonesian only) I can refer a good sales guy, drop a comment below.

I’ve seen the 2019 BR-V refresh, it’s okay

So you guys should know about the upcoming 2019 Honda BR-V facelift, it’s already leaked by several local news outlet. No pictures yet, but the leaks described something about keyless entry, revised front and rear design, bigger wheels, and praise God, no more door molding. Well, I have seen the picture, but not going to put it here, I have to protect my source. Anyway, I’m satisfied with it… Satisfied, but not ecstatic.

Honda design has always followed a creed, understated elegance. Never too flashy, never too out there and the facelifted BR-V followed suit. On the Prestige trim, from the front, there’s a new daytime running light, looks like LED, quite bright, but got to be careful with DRL term, Honda used it quite loosely. The huge chrome moustache has been toned down with a black grille stealing the focus, but the chrome treatment is still a prominent feature on the lower end trim. Again, the refresh follows the understated elegance. It’s definitely not Mitsubishi Expander/Nissan Livina duo LOOK AT MY UNIQUE TWO-TIER HEAD LAMP look.

The stop gap refresh Honda Indonesia pulled last year was off to a cold start. Personally, I don’t like it. Honda added side molding/bumper on the doors of the BR-V. According to my source because “according to research”, people wanted a more rugged look for the BR-V. Well, that research is wrong. Many SUVs with better off-roading pedigree doesn’t even have that big of a door molding it just makes the car very pretentious looking. Just looked at serious off-roading vehicles, the Jeeps, the Land Rovers, those gargantuan American trucks, NONE have a tacky looking door molding.

Engine wise, it still carries the L15A, Naturally Aspirated 1500cc i-VTEC engine, the old trusty workhorse. No issue there, but I was hoping for for the P10 engine, the turbocharged 1000cc i-VTEC engine. Yes it’s a three cylinder, but with 129PS at 5500 RPM and 200 Nm of torque at 2250 RPM, it’s more than adequate to scuttle the BR-V easily. My reasoning is simply to bring the BR-V inline with CR-V (turbo engine option), and to simply keep Honda at the forefront of engineering.

I do like the 2019 BR-V refresh look. It’s not going to rock my world or anything, but if any, my beliefs in Honda products is second to none… And since in the budget I can choose either Mobilio or BR-V, most likely I’ll go for the BR-V.

A note to Honda – BR-V Edition

With Mobilio and Brio receiving its mid-cycle refresh, the BR-V is the only model out of the platform that has yet to receive a refresh.

The BR-V, to me is the ultimate Mobilio, the best iteration of the platform bar none. From the outside, it looks like a Mobilio with a facelift, a very good face lift, but it’s so much more than that. The BR-V receives extensive sound proofing, better mechanics and inside it has more headroom than the Mobilio. Yet, for all of its superiority over the Mobilio, I still can’t wrap my head around the third row seat utility.

The BR-V like the Mobilio, has a third row seat that tumbles forward for extra cargo area. Yet, even though the third row back seat can be folded 50:50, the base is not divided. So if you want to fit an extra tall item, you either have to sacrifice the third row seat altogether or put the item on top one of the folded backseat, which, because it’s a cushion, won’t give a stable base to put things on.

I had this one particular case last week when I was driving with 4 other person on my Freed. I was out buying some gardening stuff, some short plants, some horizontal pots, and some compost. Because the third row seat folds 50:50 individually, my big friend can still sit at the back comfortably with only one seat folded, although the compost smells kind of makes him wanted to kill me, but hey, it still works. If I drive the BR-V, the big dude had to sit in the second row with two other big dudes which is not at all comfortable. I’m still boggled by the notion that Honda engineers and designers sorely left out the utility that makes a Honda, a Honda, from the platform altogether.

I know, I know, cost cutting… But Toyota Avanza has 50:50 individually splitting third row seat that tumbles forward… A Toyota for crying out loud… Which I have nothing against, but, it’s a Toyota.

Also, for a premium car, or at least the most expensive car that shared platform with the Mobilio, and the dinky Brio, why the heck BR-V door panels ARE LIFTED ENTIRELY FROM THE BRIO!? Or… WHY DOES IT SHARE PARTS FROM THE CHEAPEST ENTRY LEVEL MODEL!?

Goodness gracious… My Freed is 7 years old and starting to show mechanical and electronic issues, although not disturbing to say the least, but it’s annoying. Frankly, I don’t see myself replacing the Freed with the Mobilio, if I do, that’s because I’m desperately needed to change the Freed, and I’m blood tied with Honda. The BR-V however, has a chance. Comes next year, rumors abound that it will receives a refresh and you know what’s coming next year also? Second generation Toyota Rush/Daihatsu Terios. I’m sure if Honda didn’t offer a substantial refresh on the BR-V, next year, it will be a bloodbath for the model.

So for summary, my note for Honda BR-V:

  • Do something about the door panel lining. Differentiate it more than Brio door panel lining.
  • Use true split 50:50 for the third row.
  • A true LED DRL with brighter lighting.

That’s it… It’s very straightforward. The BR-V is the flagship product of the Brio, Mobilio, BR-V trio in Indonesia. The basics are there, it’s just that the devil is in the detail.

A Note To Honda – Brio Edition

So what’s wrong about the Brio? Bearing the torch as Honda entry level car, the Brio carried the burden laid by the old Honda Fit/Jazz. The Fit/Jazz was everything a compact car could have been. An agile handling, a responsive but frugal engine, high utility function with the fold flat seats and best of all, entry level pricing. The Brio on the other hand covers everything but left one thing wanting, especially the utility part. With a cargo space barely fitting a backpack that can fit 15″ laptop sideways, what happened? Many cars in the Brio class has superior cargo space, in fact, it can be argued that the Brio has the smallest cargo space in the class.

Size wise, the Brio is quite compact, but not as compact as the other car in the segment. Let’s pull a size comparison with the Daihatsu Ayla, just from Wikipedia.

Brio LxWxH : 3.61 x 1.68 x 1.47 Meter

Ayla LxWxH : 3.6 x 1.6 x 1.52 Meter.

Volume wise the Brio basically is about the same with the Daihatsu offering, however how come the cargo space for Agya is so much bigger than the Brio?

This is where the platform sharing fell short for the Brio. Size is never anything. There are plenty of consideration needed to size a car based on its dimension. For example, the wheelbase. The Brio has a short wheelbase, at only 2.34 Meter, compared to Ayla 2.45 Meter. Does 13 Centimeter is a lot? Well yes… For a front wheel drive cars, wheelbase means exactly the interior space a car has for its occupants and cargo if it’s a two box design cars, which underlies station wagon, hatchbacks and anything without a trunk/boot.

So the Brio has a bad length to wheelbase ratio, because it suffers from the platform sharing stigma. The car length was attributed to the fact that the platform caters engine to its biggest size, the 1.5L turbocharged diesel i-DTEC engine available in India. No matter how you sugarcoat the i-DTEC engine, a combination of turbocharger, intercooler and extra pipings necessitate a bigger engine bay than necessary. Brio engine bay fits the L15 i-VTEC like a champ, and it’s actually one of the most popular modification for those who want to get power and stay on this spectrum of naturally aspirated engine.

Lucky this issue only affects the utility side of the car. The Brio is still a blast to drive, even with a dinky 1.2L engine. Short wheelbase does impart the go kart like driving sensation, and with a marginally wide and low slung body, daily driving may be exciting, if the law allows it.

So what can be done with the utility issue for the next generation of Brio? Sadly… Nothing the engineers can do with it if the next car is based on the same platform sharing. What they can do is to design the car with a more aggressive styling like the current Brio RS. Move away from the wide eyed look of the current car, and be more like a smaller Jazz with H wing fascia. The engineers can also design a boxier looking car, but at the expense of making a dorky looking car. I know it’s hard to design the perfect car, since engineers and designers always headbutt their conversation any way they can.

Source:

Honda Brio Wikipedia

Daihatsu Ayla Wikipedia

A note to Honda

Like anything in this world, nothing is perfect, so does Honda and its products. In this entry series called ‘a note to Honda’, I’m casting away my fanboyness to anything Honda for constructive critiques.

Honda never shied away from using an existing platform for a wide variety of cars, some are amazing because of it, but some has weird peculiarity because it uses the same platform.

Honda built its car using global platforms, a mainstay term today but a unique concept back in the day. There was a time one platform called Honda small global platform underlines 5 model back in early 00’s with the Fit, Fit Aria (City), Airwave, Mobilio, and Mobilio Spike.

For more than a decade, Honda never use platform sharing as aggressive as back in the early 00’s with the Fit line. Now they are back with full force with the Brio line. Spanning 4 model line, it might not be as frugal as the Fit platform sharing, but it sets out what’s good and bad about Honda. I’ve wrote about the Brio platform in the past, but more of overview of the platform. Here I will be much more critical of the platform and many about Honda in general.

So next, let’s talk about the Brio.

 

Mobilio Refresh Is Here

The new new new new Mobilio is here. We need to discuss Honda Indonesia naming strategy one of these days, for every refresh, touch up, new addition of something they add new. With that said, welcoming Mobilio refresh 2017, arguably the biggest refresh after last year’s dashboard change.

The Mobilio Refresh seems like it’s following a mid-cycle route, being launched late 2013 in Indonesia. Meaning that a full model change will come around 2019. Like any mid-cycle refresh, the Mobilio features the biggest change ever, most notably on its front end.

For summary of changes:

  • Angular front end with revised headlight and hood.
  • New interior color.
  • New seat design.
  • New exterior colors.
  • New multimedia system.
  • Available VSA option

The biggest change definitely is in the front end, featuring new headlight and new bumper that gives the car Honda corporate “solid wing face”. The construction is fairly simple, big halogen lights will not get any point whatsoever, but the inclusion of DRL led light warrants extra point. So much so that Honda even eliminate the projector headlight option on the RS variant. I haven’t check it for myself, but the curved led light (Honda term “guide light”) supposed to be a DRL, which means it’s active all the time. This is huge as it is more of a safety feature than lighting function. It is a function that indicates that a car is active to notify other driver from the opposite side of the road. It’s fairly minor, but a good addition and also enhances the overall look of the car.

The money shot right here, damn gorgeous angle

The interior colors receives lighter tone which Honda says it’s Ivory… To my opposition, it looks like grey in the promo materials. Definitely A HUGE improvement as lighter color gives more impression of a bigger space. The seat also got improvement with thicker cushion and movable headrest, seems taken from the BR-V. The second row seat now features ISO fix anchors and the middle seat even got an adjustable headrest (not available on the BR-V even). Also, unique to the RS variant is orange stitching for that extra spiciness.

Bring in the light!

The exterior colors got updated with a strange combination. The new purple, called Marine Purple is available for both standard and RS variant of the car, however the RS variant got a special color, Phoenix Orang Pearl Two Tone, which is standard glittery orange but with a black roof. Now here’s the strange combination part, the RS variant has always comes with a flushed roof rack, but if Honda Indonesia configurator is correct, only the orange two tone RS variant got the roof rack… Which is odd.

From the entertainment system part, Honda upgraded the AV system with a 6.2″ touch screen for the standard variant and gives 6 speaker system and even bigger AV system touchscreen at a whopping 6.8″ to the RS variant. Honda could’ve just lifted the BR-V AV system with Nanoe air purifier, but they didn’t, so there’s your main difference AV wise.

Finally, the RS CVT variant receives Honda stability assist and hill start assist which is quite a huge addition in terms of safety.

I’d probably do a driving impression sometimes this quarter. It intrigues me since Honda apparently (for real) will not bring in Freed replacement to Indonesia per recent interview with Mr. Jonfis Fandi. Stating that the Mobilio and BR-V already occupied the 7 seater segment and bringing another will split the market. So my 7 year old Freed will need to be replaced by either the Mobilio or the BR-V when push comes to shove. I’m still leaning towards the BR-V, since it has higher head clearance on the third row, but let’s see, I’m not in a hurry to replace my precious Freed.

Facelifted Honda Mobilio Coming With DRL

It’s officially official, the facelifted Honda Mobilio is getting a DRL with a complete set of fascia change and a new set of wheels (and a delicious purple/blue/something color)

The Mobilio is Honda most popular model in Indonesia, thanks to its three row seat and the successful campaign Honda Prospect Motor did all of this year to cement Honda brand equity at the top. Shout out to my Indian friends, too bad the Mobilio doesn’t work for you guys… But frankly, competition is not exactly cutthroat over here.

Looks like the new Avanza eh?

The original base Mobilio frankly doesn’t grow well with age. Sharing the front end with a micro car really hurts the overall looks of the car. Thankfully the RS model added longer bumper and more aggressive looking headlight.

Droopy front end is droopy

The base Mobilio bubbly headlight makes the car looking very friendly, and we like it like that, but the way it executed made the car too friendly, and frankly boring.

The facelifted Mobilio took out that bubbly headlight and make do with a squared eye look which gives it slightly more aggressive looking but still quite friendly, it is a family hauler after all. The new headlight answers my most criticized design aspect of the car, which is the droopy looking front end, which works quite well for a small car like the Brio, but doesn’t work at all with the long bodied Mobilio. With the square headlight, the overall front end looked more upright and making the car very tout like the BR-V.

The money shot

The biggest addition of them all is the DRL (day time running light) that is usually reserved for a more premium segment car. The details aren’t clear, but you can see it very well on the teaser video. It’s not known if the interior getting another update, since it already got one last year.

The official launch will be January 13th on Jakarta. You will get more update on another website since I’d probably too busy or doing nothing that interest you.

Penampakan Honda Freed Generasi Ke-2 Resmi di Website Honda

Setelah 8 tahun lamanya, akhirnya Honda secara resmi mulai melepas tabir yang menyelimuti Honda Freed generasi ke-2. Penampakan teaser Honda Freed generasi ke-2 di website http://www.honda.co.jp/FREED/new/ mungkin terlihat kecil, namun banyak hal yang dapat diperhatikan dari gambar mobil setengah gelap tersebut.

Kaca depan unik, garis-garis yang lebih sporty, dan kaca samping depan yang lebih besar memberikan perbedaan yang cukup signifikan dibandingkan dengan generasi Freed lawas.

Nantikan berita terkini dari Honda Freed di bulan-bulan berikutnya.

Sumber: Honda.jp

Gambar Paten Honda Freed Generasi Ke-2

Setelah hampir 8 tahun lamanya (Honda Freed diperkenalkan di Jepang pada tahun 2008), Honda akhirnya sudah mengarah pasti kepada peluncuran generasi ke-2 dari Honda Freed. Setelah beberapa foto Honda Freed generasi ke-2 difoto di berbagai jalan di Jepang menggunakan kamuflase, kini gambar minivan kompak besutan Honda tersebut sudah beredar luas di dunia maya melalui gambar paten.

Cukup banyak perbedaan pada generasi ke-2 Honda Freed yang patut dibahas. Desain yang mengusung ke tema sporty ini memberikan banyak peningkatan pada visibilitas pengendara dengan penambahan kaca pada pilar A serta penggunaan kaca depan dengan model kaca mata yang seharusnya menambahkan visibilitas secara vertikal. Untuk lebih jelasnya silahkan lihat gambar berikut.

Semua informasi yang ada mengarah pada peluncuran mobil ini pada akhir Q3 2016 atau awal Q4 2016 (sekitar September- Oktober) di Jepang.

Sudah siap untuk menerima orderan perdana di Indonesia Honda?

Sumber: Temple of VTEC