Honda CEO Interviewed, A Small Car Coming To Asia?

Honda current CEO, Takanobu Ito is interviewed by Autocar magazine UK, talking mostly about Honda plan in Europe. However, there’s one interesting question that got a very interesting answer from the head honcho.

Here’s a quote:

What’s happened to the small sub-Jazz car that was mentioned last year?

The recession has caused our business to go through difficult times, and we had to revise our business plan, which has slowed development. Our priority now is to increase sales of the Jazz in Europe. But we haven’t given up on the small car. We’d like to try it in Asia first.

As you can read it for yourself, Honda is indeed making a sub sub compact car that is going to be slotted under the Fit/Jazz, and it will be coming to Asia first… However, like my previous question is… What is it? Ito-san talked like the car is something new, not pre existing one, as Honda already has the Keii car line which literally speaking are Honda small entry level car slotted under the Fit.

Anyway, the plan is certainly on hold, but if it came to fruition, Asia will get it first.


Autocar UK interview with Takanobu Ito

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