Category: Marketing

Franchising Compendium… The Thing That Kick Starts Everything »

The thing that kick starts everything… Man… I’m getting cornier by the hour for sure… Anyway…
Since moving here (new domain) equals to Google putting me somewhere on the last pages of its search engine, I think most visitors here never seen what I wrote back in the early days. These articles are what made me [...]

The Making of Honda Accord Euro Teaser Ad analysis (Part 1) »

That’s right, there’s a short video of a short video of an advertisement. If that’s not a brand new marketing concept… I don’t know what is.

I stumbled upon Difficultisworthdoing.com, and I noticed they are displaying a behind the scene for a teaser ad of Honda latest sexy lady, the Accord Euro. Witty comments and three [...]

Taktik Kotor Melawan Pendatang Baru »

Komunikasi adalah konsep yang paling sering kita gunakan, dari berbicara hingga menyampaikan pesan secara tak langsung. Tak hanya dapat membentuk sebuah tujuan baik, komunikasi kini juga kerap digunakan tujuan jahat. Black campaign yang mendera Nissan Livina dan kartu GSM Axis baru-baru ini di Indonesia merupakan salah satu bentuk “demarketing” yang tak pandang bulu.

Feel… I’m So JAZZ!!!! »

Wowza! I just browsed and opened up Honda Thailand website for some confirmation of new Jazz/Fit drivetrain. Not only I stumbled upon the fact it uses a 5AT with the 120ps engine, Honda Thailand made a full length jingle for the car… Feel I’m so Jazz indeed!!!!! I can’t stop playing the song at the [...]

Saying Sorry Still Works In This Crazy World »

On my previous post, I’ve mentioned about perception and what power it beholds. Truth be told, perception is everything in the marketing world as far as I know. You can have the best product in the world, but if perception dictates otherwise, you do not have the best product in the world. When you launched [...]

More Dangerous Than Nuclear Bomb & Compound Interest… Perception! »

Nuclear bombs decimate two of Japan’s city with casualties exceeding thousands of lifes, and compound interest… Well, let’s just say that because of it, lots of people lost their everything. The Romans once even ban compound interest in their law (although we know compound interest is very lively nowadays). But there is something more than [...]

Confession of A Marketer Part One »

Just like John Perkins came out from the closet and relieves his past doing in a book entitled “Confession of an economic hitman”, I’m going to do the same only with a different context.
In a very brief summary, Perkins wrote about his job as an economic hitman, negotiating lucrative deals that benefits his employer but [...]

Honda Head Honcho: Hybrid War Is Beginning, Civic Hybrid Was A Mistake »

Well, finally the head honcho at Honda Japan has declared an all out hybrid war and stating that Civic Hybrid was a mistake. Starting 2009, Honda will release an all new dedicated hybrid car like Toyota Prius, no longer the hybrid car is based off an existing car.
This actually a long awaited news personally for [...]

Proton Vs Indonesia: Between Dreams and Reality »

Proton as one of SE Asia own automotive marque is regarded as one of the most successful brand in the industry. As a SE Asia bigger company, it stretches its sales network to Europe, Middle East, Australia, New Zealand, Singapore, China, many other countries and recently Indonesia. Even though many late comers did not enjoy [...]

The Shit That Follows (Counter Marketing Again… With Pictures) »

Okay, as I have wrote on my previous post about counter marketing, there are two Indonesian GSM providers who are currently involved in a marketing battle. I promised about posting a picture of a counter claim from Xplor whose image has been soiled by Indosat’s effort to gain a market share. First of all, Indosat [...]