Marketing Archive

  • Honda Accord Crosstour: New Age Media Ain’t For Everybody

    Honda Accord Crosstour: New Age Media Ain’t For Everybody

    Posted on January 21, 2010 | 1 Comment
    Crosstour lackluster reception on Facebook is not the same with reality

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  • Burn Your Marketing Budget Through Recession!

    Burn Your Marketing Budget Through Recession!

    Posted on February 25, 2009 | 5 Comments
    Recession is here whether we want to accept that fact or not. Customers spending lowers, tertiary product prices gone up, massive financial institution layoff, undulating stock charts, and everything in between. So what should we, as a marketer has to do to face the crisis?...

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  • Franchising Compendium… The Thing That Kick Starts Everything

    Franchising Compendium… The Thing That Kick Starts Everything

    Posted on May 27, 2008 | No Comments
    The thing that kick starts everything… Man… I’m getting cornier by the hour for sure… Anyway… Since moving here (new domain) equals to Google putting me somewhere on the last pages of its search engine, I think most visitors here never seen what I wrote...

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  • The Making of Honda Accord Euro Teaser Ad analysis (Part 1)

    The Making of Honda Accord Euro Teaser Ad analysis (Part 1)

    Posted on May 21, 2008 | 2 Comments
    That’s right, there’s a short video of a short video of an advertisement. If that’s not a brand new marketing concept… I don’t know what is. I stumbled upon Difficultisworthdoing.com, and I noticed they are displaying a behind the scene for a teaser ad of...

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  • Taktik Kotor Melawan Pendatang Baru

    Taktik Kotor Melawan Pendatang Baru

    Posted on May 7, 2008 | 3 Comments
    Komunikasi adalah konsep yang paling sering kita gunakan, dari berbicara hingga menyampaikan pesan secara tak langsung. Tak hanya dapat membentuk sebuah tujuan baik, komunikasi kini juga kerap digunakan tujuan jahat. Black campaign yang mendera Nissan Livina dan kartu GSM Axis baru-baru ini di Indonesia merupakan...

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  • Feel… I’m So JAZZ!!!!

    Feel… I’m So JAZZ!!!!

    Posted on May 4, 2008 | No Comments
    Wowza! I just browsed and opened up Honda Thailand website for some confirmation of new Jazz/Fit drivetrain. Not only I stumbled upon the fact it uses a 5AT with the 120ps engine, Honda Thailand made a full length jingle for the car… Feel I’m so...

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  • Saying Sorry Still Works In This Crazy World

    Saying Sorry Still Works In This Crazy World

    Posted on January 22, 2008 | No Comments
    On my previous post, I’ve mentioned about perception and what power it beholds. Truth be told, perception is everything in the marketing world as far as I know. You can have the best product in the world, but if perception dictates otherwise, you do not...

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  • More Dangerous Than Nuclear Bomb & Compound Interest… Perception!

    More Dangerous Than Nuclear Bomb & Compound Interest… Perception!

    Posted on January 15, 2008 | 3 Comments
    Nuclear bombs decimate two of Japan’s city with casualties exceeding thousands of lifes, and compound interest… Well, let’s just say that because of it, lots of people lost their everything. The Romans once even ban compound interest in their law (although we know compound interest...

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  • Confession of A Marketer Part One

    Confession of A Marketer Part One

    Posted on December 31, 2007 | No Comments
    Just like John Perkins came out from the closet and relieves his past doing in a book entitled “Confession of an economic hitman”, I’m going to do the same only with a different context. In a very brief summary, Perkins wrote about his job as...

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  • Honda Head Honcho: Hybrid War Is Beginning, Civic Hybrid Was A Mistake

    Honda Head Honcho: Hybrid War Is Beginning, Civic Hybrid Was A Mistake

    Posted on December 27, 2007 | 3 Comments
    Well, finally the head honcho at Honda Japan has declared an all out hybrid war and stating that Civic Hybrid was a mistake. Starting 2009, Honda will release an all new dedicated hybrid car like Toyota Prius, no longer the hybrid car is based off...

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