Category: Quoted

Honda CEO 2008 Year End Speech… The Interesting Stuff »

Okay, 2008 is closing, and even though Honda posts record breaking profit by the middle of 2008, September came and hell along with the winter autumn breeze. Why hell? Hell… Everything plummet since September, everything that went up suddenly dropping like it was, I dunno, want to crack some joke but I think it’s futile [...]

A Supposed Honda Supercar Caught On Testing, GT-R Killer »

Internet media have claim that they have pictures of a supposedly Honda/Acura burly supercar under testing in Germany, on the famous Nürburgring race track. One of the media, the famous Edmunds.com even claim from a reliable source that the CEO himself has tasked Honda R&D to make this car a Nissan GT-R and Lexus LF-A [...]

Honda Freed Complete Paper Review »

With the ever rising global oil price, Honda finally unveils a minivan to answer the global demand for a people mover which adheres to current global energy crisis. Entering the compact minivan category, on 29th of May 2008, Honda of Japan unveils its latest addition to the compact minivan car category, the curiously named Freed. [...]

Saying Sorry Still Works In This Crazy World »

On my previous post, I’ve mentioned about perception and what power it beholds. Truth be told, perception is everything in the marketing world as far as I know. You can have the best product in the world, but if perception dictates otherwise, you do not have the best product in the world. When you launched [...]

More Dangerous Than Nuclear Bomb & Compound Interest… Perception! »

Nuclear bombs decimate two of Japan’s city with casualties exceeding thousands of lifes, and compound interest… Well, let’s just say that because of it, lots of people lost their everything. The Romans once even ban compound interest in their law (although we know compound interest is very lively nowadays). But there is something more than [...]

Confession of A Marketer Part One »

Just like John Perkins came out from the closet and relieves his past doing in a book entitled “Confession of an economic hitman”, I’m going to do the same only with a different context.
In a very brief summary, Perkins wrote about his job as an economic hitman, negotiating lucrative deals that benefits his employer but [...]

Franchising The Final Frontier: Part Dos! (Warning: Long Read) »

Now, let’s continue my entry about franchising. Be warned though, this is a long read… Get some chips and dips, because I believe this will be interesting.
The last time I blabber about franchising, I talk about problematic brands that tried to extend its wing but seemingly didn’t have the strength to flap it out. Es [...]

The most debated ad ever… (which I know so far) »

From my previous post of “Please Help Me Decipher This Code“, I’ve quote that an ad suppose to capture the audience intention and convey the benefit of the product. Now let me humbly provides another full of hidden codes advertisement.

This is a billboard of Indosat latest advertisement oddity, because lots of people misinterpret the meaning [...]