Ever wondered why Honda fan boys act the way they do? Come on, I know you all wonder why the heck someone would choose an underperforming car and modify the heck of it, sparing a limb or two in the process because it is so damn difficult to make it race worthy? Because it’s the Hondamentalism inside us all.

Sure Hondamentalism is a website created by Honda of Europe (who else have more creative ideas than them? … Well, probably Honda of Japan) to promote the new Civic Euro Type R. But they only capture the essence of what everybody who loves Honda has inside… The strive to challenge.

None of Honda product to date feels as generic as its competitor. Each product line is unique, different, and always comes with a quality that is class leading. Here are a breakdown of some unique mainstream product line of Honda:

• The Fit, a sub compact with fold flat rear seats, is a one of its kind when it first debuted in the early 2000. The utility it offers with the magic seat configurations are enormous, you can even make the Fit as a respectable cargo hauler… Although light hauler is the more perfect term for it.
• The Accord, a medium size spirited sedan which has attended some of the world’s famous touring racing scenes. Although the latter claim now belongs to the Accord Euro, the full size Accord itself still retains a class leading trait as a people mover, winning accolades across the world, especially in America.
• The Civic, the junior executive of sedans, featuring sporty trait that never changes throughout its product life. Lean and slim, while its competitor grew in size exponentially, the Civics only grew conservatively while still maintaining its lean structure. The Civic Euro that now uses an enlarged Fit platform still retains a uniqueness amongst its competitor for having the Fit trait, the magic seat configuration and having still a unique shape.
• The Odyssey, with a term naming two different minivans, both American Odyssey and rest of the world Odyssey have its own uniqueness. The large American Odyssey features cylinder deactivation technology with cavernous interior space. The leaner Odyssey however, features the first 7 seater car with the height of a sedan. It’s a minivan, but one with styling of a sedan. Although sounds gimmicky, it works, and the Odyssey is one of Honda luxurious vehicle.

Then Honda have the venerable Type-R, a track ready line of Honda cars that seemingly defies all its competitors. The Type-R mantra is simple, Reduce, Revv it up, and Race. A pure Type-R cars have all its creature comfort removed (except for Civic Euro), A/C, entertainment system, sound dampening, and it even comes only with manual transmission. Then it has an updated small engine which usually produces high power with strictly naturally aspirated induction. Finally, the car came with a track tuned suspension which going to kill your back if not run in a smooth circuit going track. The use of the naturally aspirated engine comes with its shares of ridicule and mockery because all of Honda Type-Rs competitors either uses big block engines or force induction. To date, only NSX Type-R uses a big block engine (3.2L), while the rest only uses engine displacement up to 2.0L. But still, the Type-Rs endures, sales still flying off the lot… Why? That’s Hondamentalism.

Hondamentalism is to challenge the establishment, being different, being on the top without cheating, being yourself, that’s why I’m a Hondamentalist. The passion of Honda is literally a global passion of humanity. To achieve something that is different and be myself, to define that I exist in this world and not being a part of something large… Just me. A bit egocentric but still, that’s Honda.

I may not buy everything Honda, heck, I’m considering to buy another brand of car for my next ride, but it’s all because I’m a Hondamentalist. The drive to achieve my goals, to become unique, and be myself. I might not own another Honda, but my drive for the future is because of Honda. It’s like that freaky affair laden soap opera, I might fall in love with another, and carry on my life, but inside there’s another love burning.

http://www.hondamentalism.com/