Honda Making A Nano Fighter After All

In the worse taking back your comment in corporate history, Honda certainly is at the top… As Honda is indeed making a Nano fighter. On June 2008 Wall Street Journal article, Honda is dissing the Nano and betting that the booming middle class will choose bikes over small cars like the Nano. But what do you know? One year later Honda is making one, and will debut the car in January on an Indian auto expo.

The news is actually inline with Honda current CEO, Takanobu Ito statement in an interview done by Autocar magazine UK early this December. That there is a small car coming to Asia… So does Ito-san means this is the car that’s coming to India?

What we know that the car will be produced by Honda Siel Cars India Ltd. and is indeed smaller than the Fit/Jazz. The car will be targeted towards emerging countries and that’s about it… But what the heck is it? Honda already has quite a diverse Keii/small cars… What’s with the suspense people! As I’m certainly buying this car (if it has an auto) and Freed for the family (smiley face).


Honda small car is debuting at Delhi Auto Expo

Honda CEO Interviewed, A Small Car Coming To Asia?

Honda current CEO, Takanobu Ito is interviewed by Autocar magazine UK, talking mostly about Honda plan in Europe. However, there’s one interesting question that got a very interesting answer from the head honcho.

Here’s a quote:

What’s happened to the small sub-Jazz car that was mentioned last year?

The recession has caused our business to go through difficult times, and we had to revise our business plan, which has slowed development. Our priority now is to increase sales of the Jazz in Europe. But we haven’t given up on the small car. We’d like to try it in Asia first.

As you can read it for yourself, Honda is indeed making a sub sub compact car that is going to be slotted under the Fit/Jazz, and it will be coming to Asia first… However, like my previous question is… What is it? Ito-san talked like the car is something new, not pre existing one, as Honda already has the Keii car line which literally speaking are Honda small entry level car slotted under the Fit.

Anyway, the plan is certainly on hold, but if it came to fruition, Asia will get it first.


Autocar UK interview with Takanobu Ito