So what’s this?
Freed is unique, more so that it actually is a smaller scale premium people mover like its big cousins, Honda Elysion and Toyota Alphard. It’s front wheel drive system and almost box shape size means it delivers the best of space inside the cabin. The car might be classified as just another compact minivan, just like Suzuki APV, Daihatsu Granmax/Luxio, Toyota Avanza, and Nissan Grand Livina before it. But the overall stance of the car gives it a slight edge in term of perception and overall riding impression.
This blog entry will tell a tale of the tape, a technical background for Freed and its competitors. It’s not a comparison per se, just the facts about all the cars given the relevant specification data. It is comparable, but in the end it’s up to you to decide what is best… Hey, I’m not being paid to write this.
- Freed direct competition (Size): Suzuki APV, Daihatsu Luxio, Toyota Avanza, and Nissan Grand Livina.
A short list of things that is going to be compared:
1. It’s not the size but how you use it
Size is off course the first thing that first came to mind on most people buying a car. Because we humans rely on first impression to an extent, and visuals are the first sensory tools we use to judge something. However size is not everything, as you can see in this comparison.
When looking at the dimension specification of the car, we need to be careful not to be deceived by numbers alone, external size is never anything. Take for example; front and rear bumpers, they too account for the car’s overall length, but does it contribute to the car’s interior space? Definitely not. The same goes to the width and height of the car. Sometimes, manufacturers also input body claddings and roof rack to the car’s dimension, creating a sense of a bigger car on paper at least.
What we really need to take into consideration really, is the width, height and the wheelbase of the car. Width and height usually will not be that much different even with the extra body cladding and roof rack, and wheelbase indicates the space between the wheels, the space where most people sits in. After all, most people bought minivans to move people around not just cargos, so it’s important to have long wheelbase.
Judging by the numbers, the Freed has a slight advantage here. Honda Freed is the widest (only by a hair compared to Nissan though) off the bunch, offers relatively high ceiling that makes seating inside the car relatively “roomy” (applicable to APV & Luxio too) and for having the longer wheelbase for that extra leg room. As such the Freed offers the best theoretical passenger comfort compared to the others. On the cargo side, Nissan Grand Livina is clearly the car of choice for its extra length. Thankfully, Grand Livina extra length is not just a long bumper, and combined with the fact that the third row seat can be folded flat, offers good cargo space. The Freed, Avanza, Luxio and APV Arena all offers flat floor cargo space and better vertical space, but for practicality, people seldom stacks their cargo, they just throw whatever they bring into the cargo bay and scoot.
2. Which wheel drives the car again?
2.1.Proper chariot has its horse in the front
Before we talk about the car’s engine, let’s talk about their drivetrain first because for some this is the most important matter when purchasing a car. Drivetrain is the sum of all things mechanical in a car; it is the sum of all things that finally moves the car, or in lament term, which wheels drives the car. Now in this comparo, we have two distinct drivetrains, the front wheel drive and the rear wheel drive.
Honda Freed and Nissan Grand Livina are both a front engine front wheel (FF) drive cars. This type of drivetrain is preferable when building a passenger car. Thanks to front wheel drive car engines, transmission and axle are all contained in the engine bay, the space between the dashboard and to the rear trunk is maximized for the driver and the passengers. Also, for not having a rear axle, rear passengers can enjoy a quieter drive as they cannot hear the axle spinning like on rear wheel drive cars.
On a side note, FF cars also have better fuel economy from comparable cars. Some has cited that there are inertial forces in play on rear wheel drive cars because of the long axle. However this notion is unproven. What has been proven though is that yes rear wheel drive cars usually have slightly worse fuel consumption, but not because of the axle inertial force, but more because rear wheel drive system is heavier than a similar setup on a front wheel drive system, thus more energy (more fuel burned) is needed to move the system.
All seems perfect, except for one thing. FF cars driving wheel is of course, on the front and given most car shape, when it is fully loaded with passengers and cargo, the car tilts rearwards, reducing front grip in some extreme situation. However, do not be worried, thanks to uncle Newton, car engineers knows this “seesaw” phenomenon. That’s why through suspension engineering, most FF cars are designed to “ignore” the extreme weight on the back of the car. The body of the car might seemed to tilt rearwards when fully loaded, but the whole body of the car also pressed the front suspension through calculated weight distribution.
On a side note, I remember strongly some “interested party” tried to discredit Nissan Grand Livina when it was launched in Indonesia with strong positive acceptance. There’s pictures floating around the internet and one youtube video depicting Nissan Grand Livina incapability to climb steep grades compared to the competitors (all are rear wheel drives). Still though, the picture and video is valid but there are telltale signs that it was staged. It can be seen clearly on one picture that depicts Nissan Grand Livina loosing traction while going up on a ramp, shows that the rear suspension is awfully compressed, a sign that the car is loaded with something heavy in the rear.
One simple solution… Just distribute the passenger weight evenly; heavy people sit upfront while lighter people seats in the third row. Gravity will do the rest and keep the nose of the car planted to the ground and feeds steady traction to the front wheel.
Other report indicating that front wheel drive cars inability to climb steep grades sometimes border the unintelligent and just demands a little bit of consideration. Most cars are designed with specific purpose in mind; you just can’t have it all. FF cars are designed for comfort and you just cannot take it on a 20 degree slope hill climbing track… Something that we Indonesians encounter frequently outside the capital.
2.2.Im’a going to push you to the top
Then we have the rear wheel drive system, the go to drive system for sports cars and heavy haulers like trucks. On paper, the rear wheel drive system is a blessing. Because the driving wheel is the rear, you can just load the car with everything you wanted and the car will never lose its grip… so to speak… More weight equals to more traction as more weight is pressing down the driving wheel. Sure the car still tilts rearward, but climbing up fully loaded, rear wheel drive cars are king of the hill (unless you have bald tires or slippery road).
So what’s not to like on rear wheel drive cars? It’s their inefficient space eating setup that’s what, and the noise. Rear wheel drive cars need an engine, transmission, driveshaft and a rear axle. Unlike front wheel drive cars where all of that mechanical parts are located in the engine bay, common rear wheel drive mechanical parts extends from the engine bay to the rear of the car through the cabin. People sitting on the third row are going to hear the axle spinning in the same rhythm of the engine; couple that with skimpy sound deadening, it’s going to make one noisy ride.
Luckily, Toyota Avanza, Daihatsu Luxio, and Suzuki APV Arena designers/engineers put interior space for passenger as the first priority and thus you won’t find the regular “bulge” that usually ran through the front dashboard to back, literally slicing car interior half and half on rear wheel drive cars. But they can’t just defy law of physics and designs… That driveshaft needs space, and what Toyota, Daihatsu and Suzuki engineers did? They raised the floor of the car.
Raised floor gave Toyota Avanza, Daihatsu Luxio and Suzuki APV Arena ace cards to fight evenly with the front wheelies. For one, the raised floor means flat floor in the interior of the car. This raised floors also gave the cars tall ground clearance, great for undulating and pothole ridden roads. However, tall ground clearance also has its drawback, and mainly in the driving dynamics department. Tall car + tall ground clearance = wobbly driving. It’s plain physics, you take a sharp turn, and you’re going to feel the whole car felt like it’s going to turnover on itself. Inertia came to mind, but this is a very extreme example, and joe dad is not going drive fast and furious on these things anyway.
On a side note, APV Arena and Daihatsu Luxio have their engines smack dead under the front seats. It makes the car having a good deal of space because less space is used from the total length of the car for engine. However, because the engine is inside the cabin (so to speak), you’re going to hear the engine more noticeably than cars with proper engine placement. Sound proofing only involves firewall, sound proofing material, the seat and literally your posterior, while front engine cars have firewall, sound proofing material, glass, and metals between your leg and the engine.
The other problem having the engine under your seat means that the seating height is fixed. Sure you can slide the seats front and back, and the back support still reclines, but you can’t adjust seat heights. Having the engine under your seat also means the seating position is raised somewhat.
So how the numbers stack up? The Freed tall cabin and low floor (thanks FF) makes for a very good and comfortable people mover but Toyota Avanza is definitely the go to car for a good hauler (passenger and cargo).
3. A strong heart and a stronger brain
When we talk about cars, we never talk about just the size of the car and the drivetrain, we also talk about the power and how that power is used. Old engines are bad jokes compared to modern engines. Back then, a 100 horsepower engine comes only from big thirsty engines, now look where we are now. All the cars here are mostly 1.5 liters in size, and all but one have more than 100 horsepower. One special engine here is Grand Livina’s 1.8L engine. As the biggest it produces the highest power and torque rating, so for fairness, the engine will not be compared here. The same goes to Avanza 1.3L for being the smallest.
One engine that stands out from the rest of the pack is the 1.5L i-VTEC engine powering the Freed; With 118ps, it is the most powerful engine in its class. However, I have to be objective here and as such, I cannot just mention Freed engine as the most powerful without any catch. Freed 1.5L engine is the most powerful, but with some slight sacrifice.
Horsepower is the result of engine torque times engine rotation or torque x RPM = horsepower(ps/hp/kw/dk/etc). Freed large power comes from a high revving marginally low torque engine. Take for example, Nissan Grand Livina 1.5L engine; it is not the most powerful, but its maximum torque of 148 Nm came out at a lower point of 4400 RPM compared to Freed’s 146 Nm at 4800 RPM. The result is the same though, Freed’s engine still deliver the hardest kick but the driver needs to punch the gas pedal more, resulting in more noise from the engine. Some might call Honda high revving engine characteristic as a weakness, but as a matter of fact, it is Honda trademark high points. Honda engines can spin at high revolutions because they can and willing. Enthusiasts like Honda engines because of that specific characteristic.
For any engine there is the accompanying transmission, and here where the Freed once again distanced itself with the rest of the pack. The Freed comes standard with a 5 speed automatic gearbox, and one of the more feature packed automatic gearbox available in the market. The 5 speed alone gave a huge advantage for the car as the wheel can spins at higher speed than the engine, increasing fuel efficiency at constant speed, not to mention it’s unique because all other cars in the comparo only have 4 speed automatic box.
There are other features on Freed’s gearbox but most are insignificant on daily driving, however, the most important feature is the Grade Logic Control (GLC). The GLC enables the Freed to ascend and descend climbs with the right gear. Conventional automatic gearbox occasionally downshifts when car is climbing a grading surface, but most often than not, the gear just don’t know what is going on and just holds the gear. If the gear held is a lower gear, then it’s fine, the engine can spins at higher revolution and push the car forward. But when it’s a higher gear that is held, the car would just slows down going uphill and the transmission would just suddenly shifts to lower gear and jerks the car. It’s not that bad, but it’s going to disrupt the comfort of the passenger.
Now that we have talked about the engine and the transmission, let’s put the engine number where it counts… The power to weight ratio. No matter how powerful your engine is, if the weight of the car is just too heavy, it’s going to affect the performance directly. The ASEAN built Freed doesn’t have specific weight, but going through Singapore Honda website and Japan Honda website, the Freed weighs in at a hefty 1330 KG of weight (dry), quite heavy for a 1.5L engine to pull. But let’s put the numbers where it counts here.
By dividing the dry weight of the cars with their respective horsepower, we get power to weight ratio, how much weight per horsepower the engine have to move:
The Freed although came in at the heaviest still manages a good power to weight ratio, slightly bettering the Grand Livina. The APV Arena and Daihatsu Luxio (assumed same with APV because it shares same drivetrain setup) scores slightly worse because of their respective weight and low power engine. The best power to weight ratio award off course goes Toyota Avanza… Kind of a shocker really, never knew the Avanza could weigh that light, even the old Fit/Jazz weighs in at 1100 KG. Some suspect Toyota Avanza thin plating is to blame/praise for its lightness. Some blame it because the body plate can be dented with just a push, and some praise it because it gave the engine smaller mass to move and hence fuel efficiency. Half empty or half full, you decide for yourself.
With the numbers above, Freed garners a technical excellence for having a strong engine and an advanced automatic gearbox. But if those numbers are summed up, Freed theoretical performance is just above average, good but not the best. Toyota Avanza crazy light chassis makes for a spirited drive ever that much easier.
4. Sure footing for a comfy ride
Engine and transmission alone are not the hallmark of a good car. Specially for a people mover, the suspension plays a pivotal role and can be a deal breaker for some. However there are no special characteristics between the cars that garner special mention. Freed’s McPherson Strut and Torsion beam setup is the same with Nissan, and Toyota Avanza, Daihatsu Luxio and Suzuki APV arena shares the same McPherson Strut and rigid axle + shock absorber setup. The crazier thing is that… All of these cars suspension setup are similar to each other in real world behavior. The torsion beam on the Freed and Grand Livina behaves the same like a rigid axle because the rear wheels are connected through a torsion beam.
For how comfortable the ride is, it’s hard to tell. I am only a person without many experience tests driving a car (well outside Honda). But I can tell you that the Freed suspension setting feels a bit softer than second generation Honda Jazz but still on the firm side. Over uneven roads, I can feel the damper is working hard resulting in short “gliding” feeling on bumps. I can also feel more body rolling feeling compared to second generation Jazz, but it’s probably because of the extra height. Overall, it’s very much usual Honda suspension tuning, firm but assuring with a softer touch.
5. That extra special thing
We finally came to the final criteria, that extra special thing about the cars that makes people wants to buy it. Here’s a list of things on table format what each cars offered in terms of that unnecessary but “glad to have it” things:
When talking about nice to have things, Freed came out on top with the standard ABS, captain seat and optional power sliding door and airbags. However, people criticize the lack of rear air conditioner system on the car, especially for those who live near the equator like Indonesian, Singaporean and Malaysian. Thankfully, ASEAN spec Honda Freed all came with the captain seat as standard, thus the front air conditioner system is deemed enough to deliver cool air through the vacant alley way of the car.
6. That hard decision (conclusion)
6.1.The price factor
Finally it’s over. This is the part where I chime in with my opinion using all the data above. So do we have a clear winner after seeing all the category above? The Freed came out on top for prioritizing creature comfort with its front wheel drive system, tall roof, the advanced engine transmission combo and available amenities like the power sliding door, but is it enough? Because we haven’t talk about price yet.
On a side note, the trim level in this comparison are chosen to reflect Freed highest level trim, so it’s only limited to 1.5L engine and automatic transmission, therefore Avanza 1.3L and Grand Livina 1.8L trim line are excluded.
The Freed off course have the most expensive price tag here in this comparison; at 258,5 million Rupiah, the Freed literally towers over the competition in term of price. Even the second most expensive car in this comparison is Nissan Grand Livina at 188,5 million Rupiah, a 70 million Rupiah cooler. The rest of the pack mirrors Grand Livina price. Suzuki APV Luxury is priced at 185,5 million Rupiah. Daihatsu Luxio at even cooler 171,8 million Rupiah and Toyota Avanza (not surprisingly) comes with the most affordable price at 171 million Rupiah.
I might be biased towards Honda, but personally I feels that the Freed is priced just about right, with very slight tendency of being overpriced. Simply because the price increase is justifiable. Let’s compare Freed extra price with its nearest competitor (price wise), the Grand Livina: The Freed comes with a high revving powerful engine and advanced 5 speed automatic box, those alone might worth a 20 million in mechanical upgrade and assembly. The airbags costs around 10 million, and finally the power sliding door would cost up to 20 million by itself. Still, that’s only 50 million Rupiah advantage over the rest, perhaps the extra 20 million Rupiah is for Honda brand and the design of the car, which arguably stands above the competitors.
Why Honda put a premium price for the Freed is already stated at the beginning of this blog entry, and that’s Honda is emulating the bigger premium people mover like Alphard/Vellfire/Elysion. Freed is undoubtedly “the real real” (that’s two real) mini Alphard/Vellfire/Elysion. Freed’s captain seats and seating position is similar with its bigger cousins, meaning that getting in and out of the car is like going up or down a staircase. This means that if you have fancy suits or dress like a wedding gown/dress with fancy nancy skirt you can just get up from the seat and steps down without worrying much of that skirt will get too jumbled and tied somewhere. In a low slung sedan, the limited space and somewhat low seats makes the occupant need to grab the top handle to get out of the car (try doing that while holding wedding dress with fancy nancy skirt). This is why wedding services are upgrading their rental wedding fleet with Alphards, well, even premium taxi providers are preferring it over Mercedes C & E. This mini premium people mover notion is applicable to APV Arena and Daihatsu Luxio too. However, that engine inside the cabin just diminish the notion of mini premium people mover over the Freed.
Looks are subjective, but if I have to rate all the cars here, I would choose Freed at the top. The side panel lines and the front fascia is unique without bordering weird and excessive. Grand Livina is a close second, the front fascia is okay but the rest of the body design is vanilla plain. APV Arena are close third, the tall design works out okay, and the APV has a nice bulldog look to it. Fourth would be Avanza, looked utilitarian, simple but too simple and in the latter year models, too much accessories. The last would be Daihatsu Luxio, okay front fascia but very boxy looking.
On a side note, Honda Freed and Daihatsu Luxio comes with a sliding door which is both practical and comfortable. Sliding doors allows people to enter from any direction because there any doors obstructing the path. This means people can get in and out on tight parking space with ease, a very convenient method of entry/exit. However, sliding doors needs more effort to close/open. With conventional hinge door, you just need to “push” the door, with sliding doors, you need to “pull” the door which involves slightly more effort. That’s why Honda came with power sliding door for the Freed.
6.2.The best things in life is the freedom to choose
Coming down to it, choosing between Freed, Grand Livina, Avanza, Luxio and APV Arena is a matter of personal preference, needs and emotional decision:
- If you need a driver car, Nissan Grand Livina is the best pick of all; although the car has relatively high ground clearance, Grand Livina doesn’t have the extra height compared to the cars compared here. Body roll theoretically will be minimal, and if you got 209 million Rupiah, you can get the 1.8L engine good for burning rubber and tire on the highway. Just remember to distribute weight evenly.
- If you need an all rounder, Toyota Avanza is the best choice bar none, its light body exemplify great power to weight ratio and rear wheel drive is great for hauling cargo. Thin plating are non problem if you don’t mean to ram cars in front of you.
- If you’re low on budget, Daihatsu Luxio is a great car to have. Captain seat, rear aircon and rear wheel drive makes the car a good all rounder on budget. That and if you don’t mind seating above an engine.
- If you want presence, Suzuki APV Arena Luxury comes with loads of it. The Luxury trim line comes with a 17” rims, and the bulldog design is both macho and ooze a little bling.
- If you want engineering excellence and comfort, Honda Freed is a great choice. Power sliding door makes you looked important on any shopping complex lobby, the captain seat is comfortable, and the overall design is subjectively the best. Just make sure you appreciate its high revving engine nature.
Update: 1st May 2010: Sugar coats
Okay, so the new Honda City is out in Indonesia… Err… I wanted to pun about the new City is running around in the cities, but apparently it will not be the case for the longest time. As some has noticed (and taken it badly), the new City is priced at ridiculously-catastrophically-wallet-busting-high, towering more than 20% over its competitors, namely Toyota Vios, Suzuki SX4 Sedan (lovingly named Baleno locally), Chevrolet Kalos… And well, basically every small sedan out there.
The beard on fire joke maybe is overrated, but imagine this… A lot of people already pay a down payment for something that even doesn’t have a price! Now… Let’s think about it first…. Argh, just read through my silly writings. Witty comments in 3… 2… 1!
The new Honda City is officially priced starting from Rp. 239 million for manual version and as high as Rp. 260 million. Well, for the folks living stateside, the car costs a whopping US$20000 and topping US$23000 (current exchange rate) for the loaded version. Now why is everybody running around like they caught their beard on fire? Well, as most Asians, Indonesians are suckers for everything new (a.k.a. super early adopters)… That is, there are a lot of people who already pay the down payment for the new City even when they didn’t know the price… Now if that’s not a stereotype joke, I don’t know what is… Of course, much of Honda sales guys didn’t know about the price either as they really didn’t know even what the City would look like, so the silliness ensues.
People are targeting that even with Honda premium status, a new car will not be priced outside the “10% boundary” pricing wise against its competitors, or namely, the Vios here, as the reigning champion of small sedan. So, people expect the price at logically Rp. 210-220 million, as compared to Toyota Vios’s Rp. 201 million (fully equipped)… And you know what, the City is priced starting at 230 million. Still, it’s a little bit more or less on the target, but considering that the Rp. 201 million Vios is fully equipped, it’s starting to get hot in the competition, and in the people who pay for the down payment of the new City’s wallet.
People are accusing Honda Indonesia taking advantage of their “rising premium” status and jacking the price of the new City sky high. Well, perhaps those people are the one broken hearted as they couldn’t afford the new City, or just plainly uneducated… Bar none… I myself, is totally awestruck by the exponentially increased price… How? Why? But carefully thinking about it, it’s just too clear and easy actually, even my Honda crazier little nephew knows about it.
So why? Why indeed… Like my little nephew point to me, the new City looks like a totally new car… This is coming from a kid who said the last City and Baleno (Aerio Sedan) looked like a Jazz with ass and Aerio with ass… Really! He said that! A car with ass! Making sense of it all, the last generation City looks like the last generation Jazzz, with a trunk, a hatch with trunk, complete with gaudy rear end and questionable aerodynamics. Well, folks… BECAUSE IT IS! Last generation City took everything the Jazz/Fit is good for and added a trunk. The City’s front bonnet is sloped steep like the Jazz (from here on end, I will refer the Jazz to the Fit), making it look like, well, Jazz with less curve from the side profile… And with ass… I mean trunk. More over… The interior of the City looks exactly like Jazz! Once, I borrowed a friend’s City, as my prior car was the Jazz, I felt no difference at all between driving the old City and the old Jazz, and to put some insult… I almost rear end the car when backing up, because I swear, I thought I was driving a Jazz… You know, the car I had, has no ass… I mean trunk…
The original design for last generation Honda City… Short nose and long trunk…
Well, there’s no problem there in utility or cabin space. The last generation City is a haven to sit into, huge cabin space, tall, roomy, well, put every good spacious comments here and you have the last generation City. But all that goodness translates into something of an oddity. The tall cabin = tall car… A lanky design for a sedan… Why is it lanky again? Because the last generation City shares exactly the same A pillar from the last generation Jazz, the same tall A pillar that gives Jazz that small MPV looks… No wonder even a kid called it a Jazz with ass. Subjectively… The general public dish out on the last generation City styling, especially compared to the City 2 generation before (still heralded as the most beautiful City design).
So why the last generation City looked like a Jazz with ass? Well, this is called, platform sharing, the same as other Japanese automakers are famous for. The same as Civic is sharing its platform with CR-V, or Toyota Camry sharing its platform with Harrier/Lexus RX. However, it’s just too obvious and in ASEAN where the City is sold, sales are lackluster, because it just looks like a hatch with trunk. Honda even went the extra mile by (reportedly) making last generation City design refresh a costly one, changing the whole front side of the car.
From headlamp, bonnet, A pillar, body lines, door handles, it’s same ol same ol
But enough of that, now… Why is the new City costs literally an arm? Well, because my “Jazz with ass” nephew asked me… “is that the new Civic?” And you know what my reaction is? I TOTALLY LAUGHED!!! And gives a thumbs up to Honda design department, you’ve outdone yourself guys, the new City design is totally on the spot, it’s no longer a Jazz with ass, it’s now a proper small sedan devoid of clues from what car is derived upon. However things doesn’t bode well from pricing stand point… As you can see, platform sharing means sharing everything, from production to development cost. With the new City totally looks like a different car from the new Jazz, well, there’s bound to be something that incurs extra cost for the beloved H.
First of all, let’s take a look under the hood… Powering the car is the all new L15 engine, the freak 1.5L 120ps engine that debuted on the Jazz and just recently found its way on the new Honda Freed. Okay, let’s play count… That’s Jazz, 1, City, 2, Freed, 3… A grand total of 3 car that uses the same engine. Now compared with the old L15 engine that found its way on Jazz, Mobilio, Mobilio Spike, City, and Airwave, a complete line up of cars which warrants economy of scale. The new engine incurs new development cost, and also factory retooling costs for casting the new engine. To make matter more lively, Honda used an all new 5 speed automatic transmission complete with the black magic like grade logic control and turn shift (or whatever) technology… A 5 speed automatic transmission which has its competitions running dry (most of the competition still using “dumb” 4 speed automatic transmission, sans Toyota).
So under the hood, it’s a totally new experience. Compared to the same old VVT-I or the same old VVT of some cars (nudge*Toyota Yaris/Vios, Suzuki Aerio/Baleno/SX4/Swift).
Now, let’s take a look at the exterior side. Where the old City and Jazz shares almost everything, the new City and Jazz is different as night and day. Show me what part of the new City or Jazz (picture above) that shares any resemblance… I dare you… Now, show me what part of SX4 and Baleno that shares any resemblance… Okay, let’s not be cruel, but come on, SX4 and Baleno shares basically everything… Now my nephew even called Baleno the new Jazz with ass (as it is the same car with SX4 + trunk). Toyota does this with the new Yaris and Vios, but with better cladding and nicer retooling… You still can see similarities, but not as blatant as the new SX4 and its sedan version. Suzuki off course does it with reason, making the SX4 sedan (Baleno) as SX4 with trunk equals not much messing around in the factory floor, making economy of scale thaaaaaaaaaaaaaaaaaaaaaat much easier.
Not a single damn thing is similar between the two cars
Now what of the new City? It doesn’t resemble a Jazz in any nights, even after hard frat party. It just different. The new Jazz might still looks like a mini MPV, but the new City just looks like a regular old sedan. Just look at those A pillars people! Now tell me if Honda Jazz was used as the base design for the City… Where in the Jazz you have that side glass next to the sideview mirror, the City has no such thing. Even the mighty Toyota designs Yaris and Vios A pillar with strong similarity. As we know, A pillars define the base model of a car that is derived from. Case in point, the SX4 and SX4 sedan shares exactly the same A pillar, and look what my nephew called the car (hint: above). If A pillar is not a strong enough indication… Look at the body lines… The line that goes from the rear door handles slopes toward the front of the car on the Jazz, where as it’s dead straight on the City.
So what’s on the inside? Yaris and Vios shares that funky center dashboard, SX4 and Baleno shares that simple and mysterious dash… But the new City? Does it share anything with the new Jazz? Well… No and No. Where the Jazz dash looks like a funky new age, or in short, a cheap miniature dash of the Civic, the City’s dash looks surprisingly different. Unlike the driver oriented dash design of the new Jazz, where each knobs are placed right next to the steering column, the City control knobs are placed dead center on the dash. City’s silver accented center dash also differs with Jazz’s straight simple center dash design… …So? So!? So, new dashboard means another shot on the economy of scale knee cap. No way in hell Honda will able to streamline two different dashboard molds under one production roof.
Up: Jazz, down: City, there’s similarity, but alot of distinction that garners a separation… Phew, that’s a tough sentence
So people… When you look at the City’s new design (and price), do remember… IT IS NOT a Jazz/Fit with trunk anymore, it’s a totally new car, a car made of mating Honda global small compact platform with the hopes of Honda fans all around the world… Errr… Around the world? Yup dear readers, Honda made the City a global car now. Our small ASEAN-Japan only sedan is now a global car, no longer exclusive for the squinty eyes (that’s a joke for Asians), Honda is selling the City to Europe and anywhere Honda could spread its hefty development and production costs.
In the end, City’s high price tag is attributed to several factors…
- New engine and transmission development cost.
- New design and factory retooling cost.
- The last… And this is just locally… High foreign currency exchange rate. The city is fully imported, and thus, with current global economy uncertainty, Honda shoot high currency exchange rate to protect its selling margin.
So… Is Honda to blame? All I see is that, Honda answers the critics by designing the City from the ground up. The high expense is just one outcome of that… Like the elders said, you can’t satisfy humans. If Honda wanted to cut costs, they could, and what will the city look like? A Jazz with ass again? Surely something that will involve another round of ridicules from the competitors and the general public. However, Honda does listens to its customers, and still they got a beating in the ass. To hell with nay sayers… If you can’t afford it, buy a tata Nano.
Edit: 23-12-2008 : I happened to stumble upon Paultan’s entry about Malaysian’s Honda City… Lo and behold! The car is actually more expensive there compared to Honda Indonesia City. Starting at 84980 Ringgit, and topping at 89980 Ringgit, it equates to 284 million Rupiah, much much more expensive than the 260 million Rupiah of Honda Indonesia most loaded City. Sure people are clamoring about Honda Thailand sells the City at about 220 million Rupiah, or 690 thousand Baht… But do you guys knows about local automotive taxes? Well… It’s expensive in some part of ASEANs…
Surely though, the fans and those who appreciates engineering will buy the City, although with slightly less smile, I’m sure. It’s when they experience the Honda quality and that particular Honda engineering, then, they will take noticed that every penny is worth it.
… Me? What I drive? I drive one of the car pictured above, and it’s not a Honda… I just have Hondamentalism.
Pictures are taken from Autoblog, Honda of Japan website and various sources
Well, apparently, my intention of upgrading this blog into something more “enjoyable” to view has been met with numerous challenges. I’ve took a domain name… Well, it’s a no brainer what the name is (you’ll know soon enough), but I couldn’t find the “it” template to use. Luckily, a good friend of mine offered his help to modify the new site visuals. There’s also time problem, as like before, this is my toughest month of my life (part final). This month could very well dictates my future literally.
Until the new website is ready, please enjoy some news I collect about Honda Accord in the United States (US and global, not the sexy Euro version) this past week.
Basically, the Accord has been with Car and Driver’s 10 best car since its 32 years of existence, a record breaking 22 times. What not to love from the Accord? Being the best in the United States of America means that Accord offers the perfect balance of performance, comfort and economy, something that its competitor must sacrifice at least 1 aspect of what Accord has from the start. Car and Driver praises Accord’s driving responsiveness and highly ergonomic interior, the editor also mentioned how steeply reclined the back seat is… Probably giving it delicious seating posture for those back seat drivers.
We have the Accord sedan and exclusive for America is the Coupe version, a supposedly grown up Prelude (RIP) and a sporty Accord. Although sporty and Accord shouldn’t be said in one sentence because the Accord is basically a family car, it actually works. Motortrend tests and compared three FF coupes available in America which are the Accord Coupe, Nissan Altima Coupe, and Mitsubishi Eclipse. The Accord wins hands on in this comparison, being the longest wheelbase around, it sits 5 adult comfortably, and with the best drivability in the comparison, the Accord brings home the gold. Even though Accord’s 3.5L produces 268HP, less than Altima’s 270HP, the overall combination of fun to drive decimates the competition.
There you go, the Accord, it has the looks of a so-so vanilla ice cream cone, but when you drive it you’ll swear you are licking a strawberry Sunday surprise for sure, a super ice cream taste without the fancy dressing.
I might have been too harsh for my preview of the 2008 Honda Accord Asia version. The thing is that, Toyota as Honda main competitor tried very hard to differentiate products where different aesthetic taste is appreciated. Western stereotypes and Eastern stereotypes are very different like cats and dogs, especially when appreciating something visually. Simple and utilitarian are a perfect combination for Westerners while Easterners prefers “the blings”.
Toyota decided to change the face of Camry for American and Eastern market, creating an almost altogether different car (visually). You guys can check it out with the image below…
Can you guess which Accord is for Asian and American market? (hint:you can’t, it’s the same)
Can you guess which Accord is for Asian and American market? (hint:you can, now it’s a bit different)
Now let’s take a look at US and Asian Toyota Camry…
Asian Camry (above) and US Camry (below)
As you guys can see, how starkingly different the US and Asian Camry are, while the Accord is just that… The same. As US market is utilitarian, they mostly didn’t care about the exclusion of projector headlight on the Accord, while the US Camry has them. This is once again, only a cosmetic as it is the bulb that is more important than the shape of the headlight. However, Asian market whores about silly cosmetics, and Accord doesn’t have it.
Management wise, Honda did the right thing. It’s cost saving measure to the highest degree, after all, what we need is basic transportation right? Wrong… Marketing wise it’s not the right thing to do. In marketing we have what we call customer focus, where one shaped a product based on what is the market demand. However, Honda has this penchant notion that Honda users are glad being shoved on what they need not what they want.
Truth be told, even though I’m rambling how the Accord looks, magazines and people love the new Accord. In America, the new Accord gains first place in many mid sedan comparisons (cars.com, edmunds.com, wheels.ca). Even though one publication rates the Accord third, at least three other publication rates the Accord at first.
So there you go, visually I loathe at the new Accord, but my friends told me… When you are sitting/driving in the new Accord you won’t see what’s on the outside, you drive the car, you enjoy the seating, you feel the raw power of the engine and bathe in the luxurious and cozy interior. They might be right… I am to cynical about how it looks, I forgot what makes a Honda a Honda… A sensible car. Because in the end, I guess it’s not how you look, but it’s what you have inside, that makes you as a person, that also applied to a car I guess.
(I’m watching 12 days of Christmas eve at Hallmark, and I guess it softens this bitter heart a bit)
Images are taken from Temple Of Vtec, Toyota Indonesia website, Honda Thailand website, and Edmunds.com, cropped to fit.