The Making of Honda Accord Euro Teaser Ad analysis (Part 1)

That’s right, there’s a short video of a short video of an advertisement. If that’s not a brand new marketing concept… I don’t know what is.

I stumbled upon, and I noticed they are displaying a behind the scene for a teaser ad of Honda latest sexy lady, the Accord Euro. Witty comments and three behind the scenes video after the click… Continue reading

The Official Honda Accord Euro 2008 and Witty Comments

On 11 February 2008, Honda officially announced the all new Accord for Europe. Building from previous success of the Accord lineage in Europe, Honda rebuild it with extensive and ground breaking technology for safety, performance and environmental awareness (how much does Honda paid me to write this stuff?).

Frankly, I’ve never been a “wagon person”, I’m more into the sedan crowd. However, after seeing the Accord Euro Wagon, I’m amazed how the design can excite me so much. Personally I consider wagons design take their cue from a hearse, but not this Accord. Well, if I have to be snobby, this Accord Wagon also looks like a hearse, but a cool, futuristic, jet age hearse. I want my dead body to be carried on that hearse.

And… We also have the usual sedan guise for the Accord. I have to admit, the design is a stark reminder of previous generation Accord Euro but with a more modern and cool feel. Honda take the cue of past design and redo it perfectly… So why the fat Accord (American/Asian Accord or Japanese Inspire) looks like… Well, it looks like vanilla compared to Accord Euro’s Triple Chocolate Chip Raspberry Durian Surprise (I want to make that ice cream flavor).

Now let’s talk about its safety feature and everything else…

To say that this car is safe, we have a lot more and I should emphasize this, A LOT MORE to talk about. Unlike those auto company whom claim that their cars are the safest needs to worry a lot about this car. For its safety package (some are optional) Honda offers several step ups for the all new Accord Euro. First, let’s talk about its active safety package. The all new Accord Euro has Motion Adaptive Electronic Power Steering. This steering aid is not just your average electric driven power steering, it also detects instability in slippery conditions both during cornering and under braking and automatically initiates steering inputs aimed at prompting the driver to steer in the correct direction. Being a front wheel driven car, this system benefits a lot during aqua planing, a situation where the steering suddenly jerks towards a deep puddle when the front wheel is running through it. There’s also Vehicle Stability Assist (VSA), where brakes are applied to left and right wheels and automatic engine modulation to maintain trajectory stability. Both systems are a standard across the Accord Euro range. There’s also the usual complete set of airbags, brake assists, ABS, and every boring safety stuff in the current automotive world.

Then we have the Advanced Driving Aid System (ADAS) which is optional for the car, and I have to say, you got to have it. The ADAS is a combination of three system, the Lane Keep Assist System (LKAS), the Adaptive Cruise Control (ACC), and the Collision Mitigation Brake System (CMBS). Weird marketingless acronym and technical jargon aside, the ADAS is the most complete active safety package Honda currently offers, only lacking the infrared vision found on Honda Legend and automatic parallel parking feature. Let’s break the ADAS system one by one:

  1. LKAS, like the name implied is a system that monitors your current heading on the road and maintains straight line through seamless torque steer input. A camera monitors the traffic lane to knows where the car is in relation to the road. Of course, you still need to turn sharp bends manually, this system only maintains straight heading and light bends.
  2. ACC, it’s one of my dream feature for a car. Unlike regular Cruise Control, Adaptive Cruise Control uses milimeter wave radar to judge the distance between the Accord Euro and the car in front of it. The speed of the car then reduced and increased (to the limit we set) automatically in relation to the car in front of it. This way, your right foot is literally free from the pedal on highways, especially in combination with the CMBS.
  3. CMBS, is a braking system that monitors the speed and distance towards an object in front of the car. If there’s a pending obstruction or another car, it will first warn the driver of pending crash, and if the warning is not heed, the car will brake automatically, gradually and then full stop. This is a cool feature that every car must have in my opinion. Using the same milimeter wave radar on the ACC, the car will notify the driver by jerking his seatbelt if there’s a “drastic reduce” in speed of the object in front of it. If the jerking is not enough, it will then applies the brake.

I don’t condone the use of excessive driving aids actually, it makes the driver less apparent towards the condition of the road. Honda is aware of this and doesn’t apply the full auto pilot control of the car to the itself. The LKAS for example, it can actually turn for itself on gradual bends (not sharp) and thus making the car totally self driving. However, if the car noticed that you are not holding the steering wheel, it will tell you to hold it back… Or what? Don’t know… Potentially, the car can drive for itself for 15 seconds before the LKAS system asks you to hold back the steering wheel again. After all, the LKAS only maintains straight line given you manually steer the car. Theres’ a video link I put about how ADAS system works at the end of the entry.

Powering the car will be three engines, all new for 2008 Accord Euro. A 2L i-VTEC engine producing 156 ps, revised to deliver better fuel economy, a 2.4L i-VTEC producing 200ps (the engine that is used on Acura TSX), and the all new i-DTEC diesel engine. As the second generation diesel engine from Honda, it produces 150ps from a 2.2L, up from 140ps from the passing i-CTDI engine and it is claimed to be more frugal. All engine complies to Euro-5 emission standard that will be effective next September. Just for comparison, my country only recently adopts Euro-2 emission standard (that’s 3 level below Euro-5). All engine type have a choice of 6-speed manual or 5-speed auto sans the diesel which only available in manual trim. However there are rumors abound that next year it will be offered with 5-speed auto. Probably current generation automatic Honda transmission couldn’t handle the abundance of torque generated from the engine.

That’s that for the all new Honda Accord Euro 2008 sedan and wagon. As usual, the car will come to North America under the guise of Acura TSX. I actually like the Acura grill better, let’s hope the ADAS system makes it to the states because it could be that “luxury” item Acura needs (pending the V8, full size flagship sedan and supercar).

Source and viewing material

Official Honda press material
Video on how ADAS system works

Final Picture of Acura TSX 2009

Finally, Acura of America officially released some words about the launching date of its successful TSX model. The 2nd generation TSX will be launched in New York International Auto Show on mid March. Pending further photos, here is one official one from Acura.

Above is the picture of 2009 Acura TSX to be launched sometimes middle of this year or earlier. Honda/Acura of America uses advance year model to describe brand new model year. You know, like those fashion magazine, February edition is launched in January and so on… This is actually quite a novel marketing concept, I’ll discuss about it later on.’

The model pictured above doesn’t have front parking sensor like the Accord Euro Wagon teaser picture.

Oh, Acura TSX is also Honda Accord Euro sedan with different bumper/grill combo, as like the picture from the teaser ad for it.

News source

Another Honda Accord Euro/Acura TSX Spy Photos

Wow… I’m actually speechless, the car looks sweet indeed. It is not so much different than current generation Accord Euro Tourer, but somehow it’s sharper and leaner from this angle. For those in the not know, Accord Tourer is essentially a wagon version of Honda Accord Euro, or more famous in America as Acura TSX. The picture is taken somewhere north of the world’s hemisphere (from the license plate). The original poster on Temple Of VTEC forum didn’t state the origin.

Above are several photos regarding Honda Accord Euro in transit on a transport truck in Japan. I can now able take an assumption from all of those pictures regarding Honda plan for their products. As you can see from my previous post about refreshed Acura RL, this new Accord Euro/Acura TSX have similar backlights, it has that curved midpoints just like the RL albeit longer. The front end (estimation from the Accord Euro Wagon) also looks similar to the RL, from the hood line straight down to the front grill. Honda probably wanted to seamlessly update their product portfolio so we can see clear distinction between Honda and Acura. After all, Honda is planning to make Acura as a separate entity, this Accord Euro/Acura TSX might be the last “rebranded” product.

Honda Accord Euro / Acura TSX 2008 Teaser Pictures, and Witty Comments

Well, it’s finally official, these are teaser pictures taken from a short promotional film of 2008 Accord Euro Wagon. This pictures also applied to the 2008/9 Acura TSX because basically the TSX is Accord Euro sedan in Japan and in America (under the guise of Acura). Like any Honda Accord Euro wagon before it, the sedan version front fascia is exactly the same with its wagon counterpart.

Higher resolution pictures and the original movie can be found by clicking here.

This is the overall “shape” of the car, the engine bay looks quite lengthy.
Chromes galore!! Very Honda like.
Stylish projector headlights + front parking sensors.
Any longer than that, the headlights might as well extends to the A pillar.
Still conservative but definitely luscious.

Now let’s talk about the engine this baby will come with. According to Temple Of VTEC forumers, it is confirmed that this car will come with Honda second generation diesel engine, the I-DTEC. The engine will be introduced along with the car unveiling in Europe, but the I-DTEC will come in 2009 for Acura TSX in America. Two things about the engine option that raises an eyebrow is that it is rumored that the car will come with a VTEC Turbo found in the RDX, and an option of small displacement V6. Well, a high output engine is surely needed if Acura wants to keep their promise of introducing SH-AWD, their patented unique all wheel drive system across their product portfolio. After all, all wheel drive system although the safest form of drivetrain configuration out there also burdens the engine because it has to drive all four wheels at any given moment.

But one thing that I do not know for sure… What it’s base engine option? Another K series? K20? Honda has A-VTEC for quite a long time now, but it seemingly for technical reasons they didn’t release the engine yet. I’ve talked about Honda newest VTEC mechanism here, so just click on it if you’re curious.

Anyway, I think I have to apologize to Honda after all… I’ve wrote on my previous entry that I would apologize publicly to Honda for ranting about how the Asian/US Accord looks if they come up with the modulo concept body kit. However, I realize that Honda is doing a market/product integration which is doing very well actually. The US market can make do without bling-bling, even though the Asian market prefers it that way. However, I’ve not even look at the real car and I made a harsh judgment from pictures that can be out of proportion or not true to scale, skewing my expectation and perception of the car. Surely, with Accord Euro looking very… Stylish so to say, Honda designers know what they are doing.

So there you go, my apology.

I am still willing to buy an SX4 though…

Entry updated here