Okay, so last week I was feeling a bit under the weather, and I’ve just recently recovered… Although not 100% fit. Last week, I learned that I can put tags that describes the entry better than the categories in this blog, so from now on I will put tags and categories to better describe my entry.
Last week I posted the most debated ad ever (which I know so far) in my country. Well, what do you know, it actually a form of counter marketing… Yes, corny term again, but it is a valid term because the ad is actually countering another local cellular provider which is Xplor. You see, Xplor has this Rp. 1/second call rate, which amounts to Rp. 60/minute. However, it is just as misleading as Indosat’s Rp. o freetalk campaign although not as extreme. Xplor has this Rp. 1/second call rate scheme, in which (after reading carefully the terms and conditions), Xplor users (the postpaid subscribers) when their bill amass to Rp 150.000, they will get the Rp. 1/second call rate.
The clear indication that Indosat is doing counter marketing can be seen on some billboard placement where Xplor Rp. 1 is met with Indosat’s Rp. 0 plus the commentary “anything cheaper?”. Indosat’s Rp. 0 ad even backs up the claim that it is indeed a counter marketing, in which the ad depicts a bidding situation and the announcer said “Rp. 1, going once (1), going once (1)” and then there’s the shining girl walking by with her stupid hair blown out of nowhere while wearing a T-shirt with a text “Rp. 0”. Not being out gunned, Xplor actually returns the favor by making another ad saying that “there’s no such thing as free”… Or something, I don’t know it either, my friend told me that.
So there’s actually an advertising war between this two cellular provider. I’ll try to provide you all with proof of this and dig in deeper.