Who is Michael Adhi Nugroho anyway, and why does he wrote for this blog? His autobiography can be overly long and tedious to read, seriously! But in respect for anything third person perspective, we are going to write a shorter version of it.
There was a time where everything is simple, where marketing communication principles are as simple as 4Ps, and Honda VTECs are just VTEC. Yes, Michael Adhi Nugroho is obsessed with everything marketing and Honda. But why does he write for this blog anyway? He is super busy to update his blog, but most often than not, he forgets he has a blog. Well, it’s because he loves Marketing and Honda so much, and wanted to deliver to end users the lightest tone so everybody can understand marketing that much better and to fall in love with Honda all over again. Truth be told Michael is car guy instead of a full on Honda guy, but due to time limitation and understanding of search engine optimization, he will focus on one brand in particular, one he grew up with (not many Honda fans owned a Suzuki and Daihatsu isn’t it?)
This blog will be mainly written in English so Michael can practice his English literacy, but he will write in Bahasa Indonesia when the topic is much closer to home, so please pardon if there are some grammar mistake. This blog will also shows Michael personal growth through the years.
Michael likes to learn from the best of sources as such, he will write everything with proof or supporting evidence from third parties. Because he knew, despite having a diploma in advertising, economic degree in economics, two masters of management, and currently pursuing his doctorate, he realize that he has limited knowledge. As such, credible third party source is the best way to back his ever expanding interest in marketing and Honda.
He used to work in publication business as a writer/editor for a tech magazine, but currently he work as a marketing manager, a part time teacher teaching advertising planning and he writes for the odd magazines/online publication here and there.
Michael also realizes that the experience and knowledge he accumulates all those years had made him a bit pompous. However, one chance encounter with a great man literally slaps him in the face and he is trying ever so hard to acquire humility for his own good… That and the event was actually an interview where Michael always dreamt to work for…
Michael was born in Jakarta, Indonesia a long time ago. He has profound interest in art, cooking, automotive and technology. Even though his friends acknowledge him as a major Honda fan boy, most consult to him about buying a new notebooks or mobile phones… Also he makes a killer Quiche Loraine and a apple-grape pie of his own creation.
Michael Adhi Nugroho
This entry has been edited 11 times since 2006 – last update 30-06-2013