Honda just unveiled the N7X “concept” in Indonesia that might be a preview for second gen BR-V. The reveal was interesting is that Honda put a lot of effort to make the car looks more premium than even the HR-V. The only telltale that this is an entry/mainstream car is from the dashboard design that’s lifted directly from the Honda Amaze (Brio sedan) sold in India. Anyway, you guys can watch the video of the virtual unveiling.
For a 7 seater, Honda move away, like waaaay waaaay from Honda Mobilio/BR-V kinked side windows which going to give the car a more cramped feeling interior wise but definitely a cleaner and more premium looking car externally.
Now let’s discuss about the N7X heritage, the Brio… What? No Brio resemblance? Well that’s because Honda killed the Brio name from the N7X donor, which is the Honda Amaze, which technically is the second generation Honda Brio Amaze. Like my (many) rants about the Brio family, Honda blew it spectacularly with the initial launch of the platform. Everything about the Brio family screams cheap, from cheap materials, lack of sound proofing, lack of amenities, and lack of dignity in its marketing campaign.
Honda Brio Amaze is the sedan version of the Brio hatchback sold in India, Nepal, Philippines and Thailand. In India the car is relatively successful with the massive size of the Indian market and its appetite for compact sedans, however initial good sales comes to a massive dip in its third year. Compared to the competition, the Brio Amaze feels cheap and lacking in content and styling and Honda took the first generation off in just 4 years and fast track the second generation of the car, now just called Amaze. Sales picks up doubling the previous generation model best selling year since it’s launches. The Amaze addresses the Brio Amaze shortcoming especially in the styling department with proportional looks and sorted interior.
Even though the Amaze was launched two years ago, Honda never took the platform to refresh the Brio line. In fact, Honda refreshed the old platform of the original Brio and added proper hatch and call it a day. Honda also kind of refresh the Mobilio which still ride on the same platform with revised nose and added some sound proofing…. So I wonder, with Honda penchant creed to platform share everything, where does the Amaze shared its platform with… And here we are.
The most obvious visual cue taken from the Amaze on the N7X is where the hood meet the front fender with the same kink line, the same straight upper body molding and the A pillar. The most striking clue that the N7X is based off the amaze is from the exact same dashboard seen in the video.
All in all, I like what Honda is doing with the next generation of the Brio family. I fear that the Mobilio is obsolete with the N7X unless Honda wanted to release a decontented version of the car. Yet this is how you hype the market, you build brand cachet first, the rest will fall in place. Honda is with new management now and all I can say, it’s in good hands.