Honda new sub compact SUV makes world debut

SUV RS concept

Dubbed as the “SUV RS concept”, Honda finally unveiled its Toyota/Daihatsu Raize/Rocky compact SUV challenger at Indonesia GIIAS auto show.

The design of the SUV RS concept showcases a compact SUV with full character and premium looking SUV. The checkered mark intake grill motive and the thick LED DRL gives a very premium look to the car, while the flowing lines and the floating roof and bedazzled rear light cluster screams youthful design.

Honda called the car as a concept, and unlike the N7x concept before it which basically the production form of the second generation BR-V but with minor touch, the SUV RS concept do feels like a mismash of concept and production parts. The front bumper which houses the checkered mark grill seems like it’s printed on the plastic surface and the rear is devoid of rear wiper. There’s also the peculiar higher than regular floor to ground height of the rear hatch with very small opening for lever operation.

The car design is quite daring for Honda, and eschew many utilitarianism that old Honda products exhibit. For one, the rakish rear hatch limits the height of its cargo bay, making a very swoopy looking car at the expense of cargo bay usefulness.

There’s no word about when the car it will be based on will be announced, but strong indication that this will be the ZR-V that will slotted below the BR-V to fight Hyundai Creta, and Toyota/Daihatsu Raize/Rocky twin in South East Asia and even India. Honda should be aware of the compact SUV trend, or else they can just fire whoever is responsible on the product planning division. Honda has the WR-V, a ruggedized and SUV’d (if that’s a word) Honda Fit/Jazz being sold in India and south America since 2017, so the product planning division knows the market is there. If the SUV RS concept is going to be made available in late 2022 or even 2023, Honda will lose a significant amount of potential sales to Toyota/Daihatsu and Hyundai in Indonesia for the compact SUV category. Yet, maybe the delay means something more serious work needed to be done for the car?

The world is starting to enter transitional period to electrification in effort to curb greenhouse gas and the South East Asian region is following suit. Various tax exempts are being written to law for electric cars and other form of fuel sipping technology. Does Honda need time to rework the platform so eventually it can be fitted with hybrid or even electric motor? After all, strong indication that this car is based off the second generation BR-V, itself based from the (true) second generation of the (Brio) Amaze sedan. The Brio platform was never intended to house multiple drivetrain except for the 1.2L/1.5L (gas/diesel) engine because it’s simply built first and foremost as an economic solution to personal transportation in the targeted region. This is in stark contrast to Toyota/Daihatsu Next Generation Architecture that is built to fit traditional internal combustion engine and hybrid components. On T/DNGA, piping, tunneling, ducting and other structural components are built with hybridization in mind. Toyota/Daihatsu Raize/Rocky comes with internal combustion engine or hybrid system in Japan. When the regional government made clear about the tax exempts, Toyota/Daihatsu can just easily provide the hybrid version and stealing the spotlight from everybody.

So Honda, are you all in with the SUV RS concept? Take your time really, and better come out swinging.

Source:

World Premiere at GIIAS 2021, Honda SUV :: Honda Indonesia (honda-indonesia.com)

Fifth Generation Acura Integra Will Have Manual Transmission

Another out of nowhere news! After revealing the electric future of the brand, Honda biggest reveal so far in 2021 is not only that the Integra nameplate coming back in the United States, it will also be offered in Manual transmission.

This news is such a huge revelation because the US automotive market leans heavily on automatic transmission. According to carmax.com, a car retailer giant in the United States, they only sells 2.4% of cars with manual transmission in 2020, down from around 3% in 2019.

The Acura Integra will be a heavily redesigned 11th generation Civic, starkly different than the guised up Civic of the Chinese domestic market Integra model that’s just recently announced this year as well.

The Chinese domestic market Integra is simply a slightly redesigned 11th generation Civic with revised front end and slight change on the rear end. The Acura Integra however will be a clean design with zero similarity with the Civic. First of all, the Acura Integra will be a lift back and it will adopt Acura diamond pentagon grille design with aggressive headlight.

Integra official teaser image
Integra official teaser image

Some have pointed out that the Acura Integra will be an upmarket Civic Type R, with it, the expectation that the car will be automatic only. Apparently from Acura official reveal of the manual option video, the Integra will bring back the glorious family feud of the 1990’s where it will go head to head with the Civic.

Astute viewer will notice that the engine note from the video is similar to the current Civic Type R, lower redline than the old K24, K20 and B18. Apparently it will be using the same turbocharged engine as the Civic Type R. There are rumors that the Integra will have some sort of hybridization, with electric motor driving the rear wheels, well, apparently it is just that, a rumor. The Integra sounds like a legit driver’s car from the teaser video, perhaps the Integra Type-S will have more surprise coming down the line… But until then, Honda is bringing back the 1990s nostalgia hard!

Honda e:N previews the future of Honda electric cars

In a strike out of nowhere (or maybe I’ve been out of the loop), Honda just released Honda e:N electric cars video showcase on youtube, headlined by e:N P1 and e:n S1.

e:N SUV, GT, Coupe concepts

Honda showcases the principle and story behind the new brand. e:N stands for electric/energize and next/new, headlining Honda future cars. The name is simple as is, well, it’s just two words, e and n, it likens to VW ID or Mercedes EQ electric car lineup, so Honda e:N doesn’t fall far from the weirdness of the future.

Honda e:N P1

Honda China headlined the e:N series with the e:N P1 and e:N S1, obviously taking second generation Honda HR-V platform, replacing the whole fuel tank with battery pack and replacing the engine with electric motor. It is still under prototype form running testing, there’s no immediate release date, but safe to say it will be available in China around 2022.

The showcase of all is the announcement of three e:N concepts, the SUV, the GT and and the coupe concept all in glorious animation. All three will have a mix of e:N platform showing the scalability of the system. Honda called it the e:N architecture, with three variations, the e:N architecture F and e:N architecture W. The architecture F will be a front wheel drive system while the architecture W will have two variation, the two motors all wheel drive and the one motor rear wheel drive. The architecture F is probably the most common solution for Honda e:N products, while the architecture W AWD version for huge sedans and SUV. The architecture W RWD on the other hand is interesting. Honda could make a sports car with the architecture W RWD akin to Porsche as basically the system is a facsimile of a rear engine rear wheel drive car. Perhaps architecture W RWD will be powering the e:N coupe concept.

the e:N concepts all features angular lines that is very retro futuristic looking. It might have some design cues from Tesla truck, but it is distinctively unique. Honda China claims the design comes from the Chinese team, and I have to take my hats off to them, it is a simple, and guaranteed future classics. The clean lines differs from the organic lines from competing electric car brands such as Mercedes, Tesla, Lucid and VW. If the e:N concepts translates all the lines to production, it will be a stand out among its peers. To further emphasize the distinctness of the design, the headlights resembles a stylized H on all of the concepts.

Honda didn’t divulge further info as of this writing (it’s only 2 hours after the e:N Honda youtube video went live when I write this), but I’m very liking what I see so far. Honda is quite late to the electric car game, here’s hoping Honda will bring another option in the electric car market.

For more videos and details in Chinese, go to the link below.

Honda China Honda EN landing page

Honda EN Youtube video showcase

Well, it’s a BR-V after all

So that was… Strange… After all the smoke has cleared, the N7X becomes… BR-V. Why not just say it from the get got? Why the parade across the country, teasing the car to potential buyers? It feels there are few unnecessary steps in introducing the second generation BR-V.

Or is it?

Obviously the confusion about the BR-V got a code name for its second generation reveal is weird, but in hindsight I understand the idea. The first generation BR-V was never received favorably everywhere it’s introduced. The link between the BR-V and Mobilio even though only skin deep, a lot of people think that both are the same car. Both cars are structurally different, they have separate problems. For example, the BR-V is notorious for eating CV joint, while the Mobilio is not.

The problem lies in Honda experimenting in economies of scope on creating their car. the Mobilio and BR-V has different face and rear, but they both shares the same front glass, the same door and window panes, the same dashboard and the same seat structure. Even though the body is similar the BR-V has higher ceiling thus larger interior space, overall, the car looks the same. Is it wrong for Honda to do that? Obviously not, Honda needs to make money, as the alternative is market domination by Toyota group and thus monopoly when they have achieved it, and that is very bad.

The only logical thing that Honda Indonesia is doing all the charade for BR-V second generation is simply to relaunch the marque. Thinking back, registering a new name for an automotive product is difficult, and launching a campaign to familiarize the market for a new product is also difficult. The tease and code name is basically Honda Indonesia way of reintroducing BR-V to the market. In Europe and North America, renewing a marriage vow is common, it’s totally unnecessary, but it shows a commitment from both party. Some marriage vow renewal ceremony is even more festive than the original wedding party, and looks like Honda Indonesia is doing the same thing for BR-V. To let the market that Honda is serious and this time they will not repeat the same mistake.

Do remember though, Honda is not veering from the economy of scope, no no no no no no. They are still doing it, but it seems they are doing it right this time around. The N5X is coming, obviously a 2 row BR-V, which most likely be 2nd gen BR-V with its rear portion cut and different fascia (most likely cheaper headlight, different bumper) but retain everything from the overall shape, doors, and interior. Positioned exactly to fight Raize – Rocky duo.

Like in my previous post, Honda is doing it right this time around. The economy of scope experiment started with Brio, followed by Mobilio and finally BR-V. The similarity and timeline from those three cars created a correlation that all three cars are related, and although not wrong, it created story that BR-V comes from the Brio, a cheap car. This time, the N7X is the headliner, the causa prima, and every subsequent product is born from the line, a premium car.

I always teach my students about the importance of semantics and its relation to process. In our language, there’s two terms for ice tea, “teh es” (tea ice) and “es teh” (ice tea), we ask the drink with both term and it will be fine… But process wise saying the other will net different results. “teh es” is when you put tea first inside the glass and then you put the ice, making the tea thicker and less cold, especially if the tea is hot. “es teh” is when you fill the glass with ice then you put the tea, making a very cold drink but thinner tea. The same thing happened with second generation BR-V… Semantics.

Next gen ASEAN/India SUV: Honda India and Honda Indonesia gattai!

Well, I hope one of my reader is an avid Japanese cartoon viewers back in the 90s, or the title will be weird.

According to GaadiWaadi.com, Honda India and Honda Indonesia will collaborate in making the next generation of the WR-V, the Jazz based SUV. Rumoured to be based off the Honda Amaze (Brio Sedan) chassis, the SUV will slot in the sub 4 meter car segment that received a favorable tax breaks than cars with longer size.

The Honda Amaze is Honda heavy hitter in India, carrying significant sales number out of all the Brio chassis (Brio, Mobilio, even BR-V). Building an SUV variant should be given as the Brio concept is Honda answer to same sausage different length platform sharing that offered high efficiency cost reduction.

My criticism for the Brio line has always been about what the car represents, cost savings, and nothing else. When the Brio and Mobilio debuted, it has borderline cheap interior, with uninspiring design and tachometer shade shroud that as useful as Donald Trump’s contribution to stopping climate change.

The collaboration between Honda India and Honda Indonesia SHOULD bear good results, since Honda is being beaten hard in Indonesia even though there’s so few automotive brands and models compared to what Honda India is facing. Honda Indonesia can learn a few thing or two from the Indian market, with the AMAZING success of the Amaze (… Get it? Get it?).

The original Amaze, still called the Brio Amaze when it was launched in 2013 is an oddball of a car, as it’s the Honda Brio hatch with an added trunk and extended wheelbase. The overall look, still retaining 3/4 look of a hatch with an added back end is just weird looking. Thanks for Honda brand cachet, the car still sells, although sellout drops constantly on yearly basis. Then in just 4 years time, one of the quickest full model change Honda ever pulled globally, Honda India revealed the second generation Amaze, dropping the Brio name and sales number skyrocketed. The car, now a properly designed sedan, looks great inside and out. The interior looks upscale enough, without all the weird textured plastic materials that unfortunately bestowed the first generation Brio/Mobilio and it’s competitively priced too.

Honda Indonesia have a similar fate with the Honda Mobilio, initially a wildly popular model in Indonesia, sales dropped to almost 1/3 today from its peak when the car was introduced. Increasing competition from Mitsubishi, Wuling, Suzuki, essentially makes the Mobilio a very bad value proposition. Honda Indonesia can learn a lot from Honda India for the next generation Mobilio, after all, MPV is still a very big market in Indonesia.

Here’s hoping the collaboration extends to the Mobilio.

Source:

Honda’s All-New Amaze Based SUV Likely To Replace WR-V In India

Which one to kill – Mobilio or BR-V?

To say that Honda is savage is an understatement. We are talking about an automotive company who will gladly discontinue automotive icons like Integra, Prelude, and S2000 in a heartbeat if it doesn’t perform financially. This fact is not new, way back when Soichiro Honda and Takeo Fujisawa was still kicking and laying the foundation of the company it is now, they both spar a lot. In one story of Honda biography, when developing the Honda 1300 in the 1960s, Soichiro Honda had quarrels with his engineers. Takeo Fujisawa then intervene. There’s some conflicting story from various sources, but suffice to say, business decision talk happened and although the 1300 with air cooling is out for a sale, it’s short lived, making way for the Accord. So guys, if you’re a true hardcore Honda fan, look for the Honda 1300 as to my knowledge, it’s the last Honda car that Soichiro Honda technically involved in.

Anyway… Back to which one to kill, Mobilio or BR-V…

The problem with Mobilio and BR-V is that they kind of overlap with each other. Similar interior and utility makes it hard to justify buying one from each except for the price, which the Mobilio has advantage over the BR-V. Yes the BR-V have better NVH (noise, vibration, harshness), but it’s marginal and the only thing it has to the general populace is its SUV look. However I couldn’t dismiss the engineering merit BR-V carries such as the actively cooled CVT, that uptick in power and more head room on the third row.

If I’m in the position of the bean counters looking at the big picture, I will kill the Mobilio and keep the BR-V for its second generation. The Mobilio only sells well in Indonesia, and for a regional project that’s bad. The BR-V sales in the region is on the rise, because globally, people leans towards everything SUV or strong stance looking MPV. This is why cars like Mitsubishi Expander succeeds, because it crosses the boundaries between your mommy and daddy car. Unofficially, they call these cars MUV, a portmanteau from MPV and SUV, although the original meaning is very far from a simple combination of words. In United States and Europe, they just call these kind of cars, crossovers.

Off course strong brand is a strong brand, and the Mobilio has established itself in Indonesia very well with 200 thousand units running around in the country to date. My take killing the mobilio is killing the car, but not the name. So the next generation Mobilio physically is dead, replaced by a second generation BR-V, but call it the Mobilio in Indonesia while the same car is called BR-V anywhere else.

My idea for the next generation 7 seater is pretty standard, make the car wider and with fold flat 50:50 third row seat. The 1.5L i-VTEC and CVT combo is potent as is, perhaps a 1.0L i-VTEC turbo is warranted to put Honda in the forefront of automotive technology, but I’m worried about the lack of maintenance culture and Honda engine tolerance for low grade fuel.

Honda main competitor is obviously the Mitsubishi Expander, and because it’s physically a larger car, the current gen Mobilio/BR-V is simply a smaller alternative. Sure, large isn’t always good, bigger car, heavier weight, more frontal area and thus less fuel efficient but it’s what the market demanded, so Honda needs to follow suit. I don’t like tall cars, the Expander almost grazed that line, so I’m still okay. What I wanted from a second generation Mobilio/BR-V is a wider car, the current gen headroom is already good but the shoulder room needs a lot of improvement. In either current gen Mobilio or BR-V, I always scrap elbows with the driver when I sit in the front passenger seat. Especially when the driver is pulling the e-brake.

There’s also another issue with Mobilio and BR-V life cycle. The Mobilio is due for a major change in most likely a year’s time, since it’s already in the market for 6 years now, while the BR-V only entered its 4th year now. So will Honda pull similar move like the Amaze in India? Changing the model in just 4 years? I really hate to be Honda product planner now.

I love Honda and its fighting spirit, they always fight hard with fresh and exciting product portfolio. However I just don’t like the Mobilio from the start. It’s too generic, and not Honda special. Honda should never go with the principle “what they need” anymore. Yes, the Mobilio is what the market needs, but not what they want anymore.

The Brio Family, 7 years later

The Brio, Mobilio, BR-V, and Amaze was the start of Honda new platform sharing project in ASEAN and India. It’s a weird start at first with flooding on the Thailand factory that delays the first car in the project, the Brio.

But then it seemingly starts so well, Honda sales in Indonesia shoots through the roof with the Mobilio, netting almost 80 thousand units in when it was first release in the country alone. The car even gets a very hot welcome with 22 thousand units when it was launched in India. The Brio sells steadily well in Indonesia, reaching top sales for micro cars in Indonesia every year until today (2019). The BR-V and Amaze sells pretty well on its sophomore years as well.

Yet here we are 7 years later after the Brio and subsequently the Mobilio, BR-V, Amaze strong starts has become weird plenty fast. Honda wanted to sell a family of product line, but in reality every region has a specific demand and Honda can’t please every market segment in the region.

Let’s start with the Mobilio first.

I have negative predisposition towards the Mobilio, because outside the engine and transmission, it’s not a Honda to me. There are small details that only Honda engineers can pull yes, but it was clearly designed to maximize profit first and utility later. No second row smart seat like the Fit/Jazz? No problem, but why the third row seats didn’t fold flat? And why the third row seat dangles freely with only a hook to secure it when it’s being fold up? Is it a smart solution? Probably, but it comes out very cheap feeling.

The Mobilio still sells well in Indonesia, but numbers are going down steadily. From near 80 thousand units when launched to just 20 thousand units average for the last three years. The market competition simply heats up exponentially in the last three years. The Wuling Cortez is killing the Mobilio with its amazing value. For the list price of the Mobilio RS, you can get a turbo charged Wuling Cortez that is roomier, and with more amenities. Mitsubishi Expander/Nissan Livina duo offers a roomier car with more daring design for less money than the Mobilio. The Mobilio looks like a bad value product today compared to the competition.

The only thing going on for the Mobilio is the very good fuel mileage and good engine (see my previous comment about everything else about the car is not a Honda except for the engine and transmission). The Indian market is more cruel than the Indonesian market. With more competition from the get go, the Mobilio lackluster sales with only 3 thousand units sold in 2016. Honda India killed the Mobilio.

Now let’s go to the Amaze.

The Amaze, the Brio sedan takes off to a grand start in India, with 65 thousand units sold. The sub 4-meter sedan is a hot segment in India, this is where the Brio Amaze shines bright. The problem is with the design, it just looks weird, period.

The first gen Amaze is the Brio with added trunk. The proportion is simply off. A sloping hood and fenders gives the illusion of a smaller car with a huge rear, the same issue as the Honda City fourth gen (GD8).

Noticing this issue, Honda India in just after 4 years (one of the shortest life cycle of any Honda products), releases the second generation of the Amaze with a proper sedan design. The second gen Amaze looks special, it looks premium. From the Indian reviews I read on forums and youtube reviews, the Amaze is simply… Amazing. It’s not the best in class for everything, but it’s pretty well balanced from driving dynamics, interior space, and subjective design (I prefer the Suzuki Dzire).

The Amaze sales drops to 20 thousand units in 2017, but bounced back hard in 2018 with the release of the new second generation model topping at 65 thousand units sold. Probably massive clearance discount on the last gen helps, but I see massive success of the Amaze in India for many years.

And then we have the BR-V.

The BR-V… Ah… Arguably the most misunderstood model from the family. The penultimate model, the ultimate Mobilio… What… NO! The BR-V IS NOT A DRESS UP MOBILIO!!!! It’s annoying, but this is what the consensus is in the market where the Mobilio and BR-V sold together.

2019 BR-V

The BR-V is always disregarded as the Mobilio+ because aside from the front profile, the rest of the exterior looks like the Mobilio. Nissan did it with the Grand Livina X-Gear, so why Honda should be different? Well, because it is. Even though the BR-V resembles the Mobilio, it is almost a new car unto itself.

The chassis code difference is telling, the Mobilio with DD4 and the BR-V with DG1 shares the same mother but a different father. The BR-V CVTs is equipped with a cooler that connects to the radiator. This means the car has tougher chops to do some offroads and able to withstand taller gears on longer period of time. This also means you don’t have to worry the transmission heating up on steep inclines like in mountain courses/roads. There are more dampeners installed on the front end and revised steering to curbed vibrations. On chassis side, the third row of the BR-V has more headroom than the Mobilio. Simply put, you pay more for BR-V because it is a more capable car than the Mobilio.

The BR-V just entered its fourth year, but it really comes in the worst time. The Mitsubishi Expander/Nissan Livina Duo is taking its market share like a champ. The Wuling Almaz, a CR-V sized car but at the same price of the BR-V offers a MUCH better value for money. The BR-V Sales drops from 38 thousand in its first year in Indonesia to just only 9 thousand two years later in Indonesia. However numbers are steadily growing in Pakistan and India.

Almost forgot the Brio, the one that started all.

Ah the Brio, the magical car that started it all. A way for Honda to utilize Indonesia government special tax ruling for cars built in Indonesia and using engine under 1.2L. Aside from the amazing engine and class leading 5 speed auto, there’s not much to it. Its cramped second row, lack of sound proofing and laughable cargo space makes way for pure driving exhilaration. Its short wheelbase makes the car feels light and agile and nobody will laugh when the car is fully modded.

In India, the Brio sells poorly, and with the Amaze as a roomier alternative and not for a lot more money, our friends there flocks to the latter than the former. Only in Indonesia that the Brio excels with sales growing steadily year by year. With the “second generation” just released in 2018, with bigger second row and a proper trunk, the car is predicted to soar past 60 thousand units sold in 2019 alone.

I put a parenthesis in the second generation comment because funny enough, the chassis is still DD1 according to wikipedia, the same one as the first generation. Structurally, the car has its wheelbase stretched by about 6 Cm, which is a huge increment for a car that size. Interior wise, the car still uses the same interior design from the outgoing model, most likely this is why the car still shares the same chassis code.

Thankfully, the second generation improves aplenty in the NVH department. Since I own the first generation, test driving the second generation felt strange. The feel is the same, it’s like driving my first gen Brio but with a bit more weight from the get go… But it’s noticeably more silent and better road noise at all speed range. Luckily, it’s not available in blue like the outgoing model, phew… Money saved.

Honda is truly stuck in the moment with two of their major line up in the middle class economy market… And you don’t want that as it’s statistically the biggest market today. At this moment, Honda can only put cash on the hood for Mobilio and Mobilio in Indonesia to survive the Mitsubishi/Nissan and Wuling onslaught. There is a loyalty discount for current Honda owners if wanting to buy another Honda, but the amount is still less than the value of the competition. I’d say Honda should give the Mobilio and BR-V about 8-12% price reduction in whatever form. At that price point, the Mobilio is attractive, the BR-V is still a hard sell, but hey, it’s a Honda!

Source:

https://en.m.wikipedia.org/wiki/Honda_Mobilio

https://en.m.wikipedia.org/wiki/Honda_Brio

https://en.m.wikipedia.org/wiki/Honda_Amaze

https://en.wikipedia.org/wiki/Honda_BR-V

Rangkuman Pernyataan CEO Honda 2019

Untuk penggemar setia Honda, kuartal 2 (Mei/Juni) adalah waktu yang selalu ditunggu-tunggu, karena pada saat ini lah CEO Honda mengeluarkan arahan bisnis yang akan datang. Meskipun berbicara seputar bisnis, arahan ini umumnya sedikit mengumbar lini produk dari Honda.

Untuk membaca rangkuman pernyataan CEO Honda Takahiro Hachigo san silahkan klik di sini (bahasa Inggris). Yang mau membaca rangkuman dari rangkuman dalam bahasa Indonesia, silahkan lanjut ke bawah.

Hachigo san menekankan bahwa model Honda global (Accord, Civic, CR-V, Fit/Jazz dan Vezel (HR-V) akan mendapatkan lebih sedikit model dari yang ada sekarang. Hal ini tidak berpengaruh di Indonesia, namun di Amerika Serikat, Accord, Civic, CR-V, Fit dan HR-V memiliki model dan konfigurasi yang sangat banyak. Sebagai contoh, Honda Accord di Amerika Serikat memiliki 6 model, dari LX, EX, EX-L, Hybrid, Sport, dan Touring. Penyederhanaan model ini tidak ada efek langsung kepada pengguna setia Honda karena keputusan ini diambil untuk memangkas ongkos produksi dan ongkos inventory saja.

Arahan bisnis yang paling signifikan untuk pengguna dan pecinta Honda adalah pengenalan arsitektur mobil global baru. Mulai tahun depan, Honda akan mengadopsi arsitektur atau platform mobil dengan pembagian konten lebih tinggi. Untuk ASEAN, kita sudah merasakan platform mobil dengan pembagian konten tinggi ini, yaitu di keluarga Brio/BR-V/Mobilio. Tentu saja untuk trio mobil tersebut ada penekanan tinggi di ongkos produksi sehingga terlalu banyak komponen yang sama. Untuk model global, rasanya pembagian komponen tidak akan terlalu terlihat di eksterior, hanya di bagian rangka saja

Honda juga akan mengurangi jam kerja untuk pengembangan kendaraan massal hingga 30% sampai tahun 2025 dan akan mengarahkan sumber dayanya ke dalam pengembangan teknologi baru.

Yang terakhir adalah fokus elektrifikasi dan kendaraan energi alternatif Honda secara global. Honda akan tetap kukuh mengusung teknologi hybrid i-MMD (Intelligent Multi Mode Drive) yang berfungsi serupa dengan Toyota HSD (Hybrid Synergy Drive) dan akan memasarkan solusi ini secara aktif. Di Eropa Honda juga akan meluncurkan mobil listrik murni pertamanya yang diberi nama Honda E.

Apakah arahan 2019 ini dapat terealisasi dengan baik? Pemasaran hybrid Honda secara global sedikit terlambat. Ketika orang berbicara hybrid, semua sudah menengok Toyota. Upaya Honda di era hybrid awal dengan teknologi IMA (Integrated Motor Assist) tidak berjalan sesuai harapan, karena rupanya sedikit yang perduli dengan kenikmatan berkendara dibandingkan dengan orang-orang yang mencari mobil irit. Mobil hybrid di era awal yang diusung oleh Toyota Prius memberikan sensasi berkendara yang aneh. Dengan rem regenerasi yang membuat mobil mengurangi kecepatan ketika pedal gas diangkat membuat menyetir mobil hybrid Toyota terasa aneh. Dengan IMA, mengendarai mobil hybrid Honda serasa menyetir mobil biasa. Sayang hal ini juga membuat mobil hybrid Honda kalah irit dengan mobil hybrid Toyota.

Semoga arahan ini akan menghasilkan kendaraan-kendaraan yang lebih inovatif lagi.

Sumber: Honda news room

Official 2019 Honda BR-V Refresh

Surprise! Well… Not really…

So there you go, the official image of 2019 Honda BR-V refresh. The tacky door molding is gone thank heaven! While the overall look is like I said in the previous post, understated elegance. Looks okay, not that premium looking, compared to Toyota/Daihatsu Rush/Terios or the Mitsubishi/Nissan Xpander/Livina, but well it’s okay.

The chrome mustache is now slightly off colored like the HR-V refresh. The headlamp is the same with the original model, but featuring a brighter daytime running light system. It’s not a major refresh really, you can even say the outgoing model is cleaner looking even. All models are now sporting a 16″ wheels, I don’t know how it will affect the fuel efficiency, but definitely it will have a slight adverse effect.

Just like the appearance, everything else is upgraded in terms of “same thing new skin” stuff. The interior on the higher end trim is now leather clad, and like the Malaysian BR-V, it sports the old Civic steering wheel. Funny how from all of the minor improvement abound on the BR-V, this thing is the one that makes me say, okay job Honda…

Before, the back seat of the 3rd row is a one piece, now it’s a half piece… I wanted the same mechanism like in the Toyota/Daihatsu Avanza/Xenia, where the 3rd row 50:50 split, folds and tumbles forward independently, this is good effort, a B minus, well it’s a passing grade where I teach.

Mechanically, it’s the same, same L15A, same CVT and 6 speed manual option. I like the red color though. Expect the same thing to come to Malaysia sometimes end of the year.

Do expect some more words about the car, but probably in a couple of days.

Come check every details on Honda Indonesia BR-V website:

https://www.honda-indonesia.com/model/br-v

If you need info and wanted to buy one (Indonesian only) I can refer a good sales guy, drop a comment below.

I’ve seen the 2019 BR-V refresh, it’s okay

So you guys should know about the upcoming 2019 Honda BR-V facelift, it’s already leaked by several local news outlet. No pictures yet, but the leaks described something about keyless entry, revised front and rear design, bigger wheels, and praise God, no more door molding. Well, I have seen the picture, but not going to put it here, I have to protect my source. Anyway, I’m satisfied with it… Satisfied, but not ecstatic.

Honda design has always followed a creed, understated elegance. Never too flashy, never too out there and the facelifted BR-V followed suit. On the Prestige trim, from the front, there’s a new daytime running light, looks like LED, quite bright, but got to be careful with DRL term, Honda used it quite loosely. The huge chrome moustache has been toned down with a black grille stealing the focus, but the chrome treatment is still a prominent feature on the lower end trim. Again, the refresh follows the understated elegance. It’s definitely not Mitsubishi Expander/Nissan Livina duo LOOK AT MY UNIQUE TWO-TIER HEAD LAMP look.

The stop gap refresh Honda Indonesia pulled last year was off to a cold start. Personally, I don’t like it. Honda added side molding/bumper on the doors of the BR-V. According to my source because “according to research”, people wanted a more rugged look for the BR-V. Well, that research is wrong. Many SUVs with better off-roading pedigree doesn’t even have that big of a door molding it just makes the car very pretentious looking. Just looked at serious off-roading vehicles, the Jeeps, the Land Rovers, those gargantuan American trucks, NONE have a tacky looking door molding.

Engine wise, it still carries the L15A, Naturally Aspirated 1500cc i-VTEC engine, the old trusty workhorse. No issue there, but I was hoping for for the P10 engine, the turbocharged 1000cc i-VTEC engine. Yes it’s a three cylinder, but with 129PS at 5500 RPM and 200 Nm of torque at 2250 RPM, it’s more than adequate to scuttle the BR-V easily. My reasoning is simply to bring the BR-V inline with CR-V (turbo engine option), and to simply keep Honda at the forefront of engineering.

I do like the 2019 BR-V refresh look. It’s not going to rock my world or anything, but if any, my beliefs in Honda products is second to none… And since in the budget I can choose either Mobilio or BR-V, most likely I’ll go for the BR-V.