New Honda President: No FR Sedans! But…

Straight from Honda new President, Takanobu Ito, Honda cancels development of rear wheel drive cars.  A sad news for many enthusiasts because they balked at the fact that the previous Honda President, Takeo Fukui announced exciting projects for Honda, namely a new flagship rear wheel drive sedan, powered with a new V8 engine and the arrival of the most awaited replacement for Honda supercar, NSX. Spy shots of the new rear wheel drive mule car are abound, and the NSX replacement, sporting its V10 engine is screaming around the test track, everything is ready… Until Takanobu Ito arrives on the scene. Takanobu Ito is no stranger to Honda spirited roots, he is in fact, the guy in charge of creating NSX all aluminum body. So he knows a thing or two about what makes a great car (not an excessive engine).

The move is warranted though, not because Ito-san hates the enthusiasts or something, it’s just Honda couldn’t afford making these so called “question marks” products… At least according to BCG high growth/low demand matrix. The halo effect is there positively, but how is the demand? Let’s take a look at Honda profit ending 2008… 20 Billion Yen… WOWZA! A lot of cash no? No! Ending 2007, Honda profit is roughly 200 Billion Yen, 10 times of that last year. What Honda needs are cash cow products, products that makes profit like well, Fit/Jazz, Accord, Freed, and anything in between.

The new flagship sedan would just create costs and like any late comers, it will not sell well. Honda will need to cover for loss of the new car, something that Honda simply just couldn’t afford. What they can afford though is the creation of car variants from existing platform, that’s why the ZDX came to be, because it’s just a bigger Accord.

So what if Honda doesn’t have a 370Z, RX-8, ZR-1, SLK? What Honda needs now is to survive and that’s a priority over slow selling (albeit super sexy) cars anytime, anytime. Takanobu Ito will have a tough time and will have his photo on the target range of any misled Honda fans. But for true fans who understand the situation, he is actually a savior who dares to take the seat and all the responsibility (and one of the responsibilities is to take shit from enthusiasts).

But there’s still good news though; the NSX replacement is shelved, but that’s just the V10 version. There is news about Honda going to create another supercar… A hybrid supercar. Yep, Honda is rumored to scrap the V10 engine for a V6 hybrid system, just like Toyota planned hybrid Supra revival. But unlike Toyota’s hybrid 400 horsepower engine, Honda own super hybrid will generate up to 450 horsepower. This new bigger hybrid system will also found its way onto family friendly cars, probably destined to found its way under Acura hoods.

My take on the cancellation of anything rear wheel coming out from Honda is not the end all devastating news. So what if Honda or Acura is not becoming like Mercedes, BMW or even Toyota/Lexus? Honda well, they are going after Audi and Volvo… At least they both have the same front wheel vanilla cars and AWD spicier version. However both Audi and Volvo are not so stingy with their engine offering, at least there’s turbo and big V8s on Volvo side, and Audi have like what… V8, V10, W12… Acura could have gone the way of the Audis and I would care less just add more engines… A-VTEC would be nice Ito-san!

Source:

Rumored Honda super hybrid is coming

Takanobu Ito: FR Sedans are lame

Ito as new Honda President: Red marks all over

Suplemen Vitamin E, Vitamin “junk food”?

Tidak perlu diragukan, vitamin E adalah vitamin yang sangat berguna untuk tubuh. Khasiat antioksidan yang tinggi merupakan kunci menuju kehidupan yang sehat karena tubuh dapat dengan mudah bertahan akan radikal bebas. Akan tetapi, Universitas Berkeley negara bagian California Amerika Serikat yang menemukan vitamin E ini pada tahun 1922 menyatakan bahwa vitamin E dalam bentuk suplemen makanan tidak memiliki kegunaan sama sekali. Ingin tahu lebih lanjut? Continue reading

CR-Z & Fit Hybrid Confirmed Next Year

Argh, how can I miss this one… It’s official, Honda revival of the CR-X and Insight 1.0 is heading our way *at least in Japan* in February 2010. The CR-Z which was announced late 2007 will be available to Japanese market early next year, claiming “sporty Hybrid” as its tagline. The Fit will also receives a Hybrid trim line, and completes Honda hybrid offering as one of the entry level hybrid model. The Fit hybrid still have no definitive release date, but expect it to be launched by the end of 2010.

Bigger hybrids are in plan, but it’s still up in the air where the engine will head to. Well, considering Honda cancels implementing Diesel engine to their premium Acura line, it’s a safe bet that the bigger hybrids will be found inside Acura’s engine bays in the near future.

On related news, the Insight is fairing very well in Japan. The car manage to get number 3 most selling car for the month of May just behind Honda venerable favorites, the Fit. Despite the overall decrease in automobile demand in Japan, most small and efficient cars still fares the best.

Source:

Honda confirms two more hybrids for next year

Insight and Fit leads Honda domestic sales

CR-Z design sheet

Honda Freed Hands on Impression

Here it is folks, pictures and witty comments of 2009 Indonesian Honda Freed. The model you’ll be seeing is the baseline version with the uprated rims from the original Japanese Honda Freed and some exclusions to fit with the intended target market price bracket.

Let’s start to take a look from the exterior sides first.

Short nose, highly advanced engineering

Taking the same platform of the Fit/Jazz, the Freed inherit the same “near-zero” hood, because that’s how awesome Honda engineers are, able to create such a compact engine to make a compact and easy to maneuverable car. But one thing you will notice from the outside is…

Smoked headlight for added oomph

Smoked headlight, standard for all model. Nice addition and makes this white over black headlight really nice. Although not as nice as the…

Uprated tires and rims nudge the ground clearance higher

Uprated rim and tires from the original JDM model. Freed JDM models employs 14” rims as standard and 160 mm of ground clearance. Clearly the use of 15” rims by Freed competitors and the necessity to heighten Freed’s original ground clearance for shoddy Indonesian cities roads warrant this upgrade. Freed uses 185/65 tires on 15” rims, which boost Freed’s ground clearance to a healthy 165 mm. Not tall enough, but enough as not to destroy the driving dynamics. Which you want because…

L15 engine although slightly detune

The Freed has the same engine as the Fit/Jazz and City. Notice the same air duct towards the intake of the car positioned near the firewall of the engine bay? That means fresh relatively cool air is fed towards the intake for maximum efficiency at high speed. Even though the power is down from 120ps that of Fit/Jazz and City to 118ps to the Freed, it’s still the most powerful engine for its given capacity (1.5L). Which you want to utilize because…

Side visibility is superb

The driving position is very nice. Although this car doesn’t feature telescopic steering only tilt and there is no height adjustment on the driver seat, good seating position is achievable. Which gives… Nice visibility from driving position to all sides. The A pillar is slanty enough so you can see tall objects on the side and the instrument cluster is nicely positioned just slightly below the front glass, perfect for glancing while driving.

Cheap AC controls, but awesome dash design

Phew… It’s quite hard to write something that continuous, so let’s continue with the usual flow… Interior size wise, the car is adequate for the majority of Asians, although some tall guy including me will need to adjust the seat quite extremely to find the perfect seating position (just slide the seats all the way back). Seating position for second and third row is limited for my “178 cm long in the legs” posture, as my knee will always scrub against something. Not so much for the first row because there are more leg room upfront.

Upholstery is not what I expected, but still nice

I found that the seating position is a bit low, thus I couldn’t find comfortable seating position on second and third row. Bearable on short trips, but not so much for longer ones. Tall people, definitely sits at the first row only.

One thing that I found very satisfying sitting inside the Freed on the second and third row seat is the tall roofline. The tall roofline gives a lot positive feeling psychologically, being that It’s like you’re sitting in a more spacious room. The same thing applies I guess to your house design, low roofline and you will feel that you’re living in a smaller place than if the roofline is higher… It’s psychobable, because you live horizontally not vertically, but it’s real.

Flat floor + sexy legs

There is one minus point for the second row interior, in that, although the captain seat has arm rest, it’s only on the inner side of the interior, and not the outer. In fact, the outer position where the doors are, there are no arm rest and even a crease to put your arm. You can only rest your arm on the inner side of the seat.

Entry point is very accessible

Entering and exiting the car for the second row is very nice for average and tall people. Thanks to the side handles, small size persons (a kid) can just grab on the handle and climb up the footstep, thank goodness the car ground clearance is not too high as to hamper entering and exiting the car. While trying to enter and exit the car, now I realize, having a tall ground clearance have its adverse side effect; because the taller the ground clearance, the taller the entry/exit point is. Imagine your Grandmother have to literally “climb” her way up to your Land Cruiser… Yeah, buy that LC Grandma haters…

Access to the third row seat is through the alley of the second row seat. Which is kind of tight because of the protruding armrest. But given that this is me “not your typical Asian” we are talking, medium size people will be able to pass through the alley with ease.

The third seat as pictured before, folds upward and splits 50/50. I can easily get out from the third row seat when one was folded upward through the rear hatch… Although I didn’t know why you would do that…  The minus point for this folding upward seat is that it won’t allow wide tall objects to be put on the floor, because the seat above it will obstruct the object. Tall slim objects are perfect though.

Final words

The Freed is definitely geared towards average Asians upstart family who wants comfort and entry level luxury. The size is obviously perfect for average size Asians, thanks to its box shaped overall body structure. Legrooms might be tight, but shoulder and head room is ginormous. The second row and third row features reclining seats, because there are lots of space available, and it even still has some space left behind the third row seat.

Honda really did it this time. The car price is dead on, fits perfectly between the Jazz and the City and really seals the image that Honda is premium brand. The local advertisement of Indonesian Honda Freed might be too much on the framing of the target market and less about the car, but it’s okay, Honda Indonesia really nails the premium aspect of the car.

Given the price, the Freed is expensive to say the least. But consider this: Freed emulates to a perfect degree of expensive people movers such as Alphard, Elysion and Elgrand. Because the car chassis and platform (FF) mimics perfectly of its more expensive brethren. Nissan Grand Livina is the closest direct competitor to Freed platform wise, but it sits lower and the roofline is lower. Sure the Nissan Grand Livina has the advantage in driving dynamics, being lower and all, but it won’t easily beat Freed’s spacious interior vertically.

I see that the demographic for Freed is very wide ranging. From 30 to 45, and economic strata of A & B+. From upstart family to just those who started a new life together. Perfect? Not really. Hit the target? 102%

Thanks to Pak. Harris at Autoland Kelapa Gading for putting up with me and the family long after the dealership closing time, and no thanks to Nokia E75 shitty low light pictures.