Honda current CEO, Takanobu Ito is interviewed by Autocar magazine UK, talking mostly about Honda plan in Europe. However, there’s one interesting question that got a very interesting answer from the head honcho.
Here’s a quote:
What’s happened to the small sub-Jazz car that was mentioned last year?
The recession has caused our business to go through difficult times, and we had to revise our business plan, which has slowed development. Our priority now is to increase sales of the Jazz in Europe. But we haven’t given up on the small car. We’d like to try it in Asia first.
As you can read it for yourself, Honda is indeed making a sub sub compact car that is going to be slotted under the Fit/Jazz, and it will be coming to Asia first… However, like my previous question is… What is it? Ito-san talked like the car is something new, not pre existing one, as Honda already has the Keii car line which literally speaking are Honda small entry level car slotted under the Fit.
Anyway, the plan is certainly on hold, but if it came to fruition, Asia will get it first.
Source:
When you talk about cars in Japan, you don’t talk about those featured in Fast n Furious, or the plethora of drifter cars on teh intraweb…You talk about Kei cars, the minuscule cars that makes BMW’s Mini looks like it should be named Grande instead. In Japan, exists a group of small cars which are granted by the Japanese government its own rules and regulations. Although Suzuki and Daihatsu reserves the right to be the two most selling brand of Kei cars, the distant number 3… Honda, has a duo of attractive offerings that might just wet your lips… Witty comments and what those two are after the click.