Press Release Honda Prospect Motor (Honda Indonesia) Mengenai Recall Honda Jazz/City

Kisruh recall Honda City di Indonesia sepertinya juga berdengung di telinga petinggi Honda Indonesia yang akhirnya mengeluarkan pernyataan resmi mengenai penarikan Honda City.

Silahkan download/unduh file PDF resmi mengenai penarikan Honda City di

Rapidshare dengan semena-mena menghapus file press release Honda mengenai statement recall power switch. Mohon maaf kepada pembaca yang sudah menelusuri pranala yang pernah saya cantumkan di website ini karena file aslinya sudah hilang sewaktu migrasi data ke komputer baru.

Kalimat-kalimat yang perlu dicermati adalah sebagai berikut:

<DAMPAK DI INDONESIA>
TIDAK ADA. Jazz yang diproduksi di Indonesia menggunakan komponen power window master switch yang diproduksi oleh Toyo Denso, yang memiliki desain yang berbeda dengan produksi OMRON. Sesuai dengan penjelasan di atas, Honda Motor Co., Ltd. dan PT Honda Prospect Motor (HPM) MEMASTIKAN bahwa tidak ada satu pun produk Honda Jazz di Indonesia yang terkena program recall. Selain Indonesia, beberapa negara seperti Jepang, Thailand dan
Australia juga dipastikan tidak melakukan recall untuk produk Honda Jazz di negaranya.

<PENYEBAB>Komponen Power Window Master Switch terkena air dalam jumlah yang banyak dan waktu yang lama. Hal ini memungkinkan terjadi hubungan listrik arus pendek.

Untuk pelaksanaan program ini, Jonfis Fandy Marketing & Aftersales Service Director PT HPM menjelaskan, “Konsumen yang mobilnya teridentifikasi tidak perlu kuatir dan dapat tetap menggunakan mobilnya seperti biasa. Mulai tanggal 1 Maret 2010 sampai dengan 30 September 2010, para pelanggan dapat datang ke bengkel resmi Honda atau kami hubungi untuk melakukan perbaikan secara cuma-cuma dengan menunjukkan bukti kepemilikan kendaraan yang sah.”

Jadi, meskipun fenomena recall Honda Fit/Jazz terjadi di luar negeri, hanya Honda City rakitan Thailand di Indonesia saja yang ditarik untuk diganti switch power windownya.

Sekadar catatan samping saja, menurut saya yang perlu diperhatikan disini juga adalah faktor kelalaian dari manusianya (human error). Hasil penelitian dari pihak Honda menunjukkan bila korsleting terjadi dalam jangka panjang, dan karena terkena air dengan debit yang tinggi. Hal ini cukup logis karena komponen listrik tidak dapat dibuat kedap air karena bagaimanapun juga alat tersebut harus dapat dibuka untuk diperbaiki, alhasil sudah pasti ada sela dimana cairan dapat masuk kedalamnya.

Adapun kutipan dari Bapak Andreas Boediman selaku ketua umum Honda Automotive Club Indonesia menyatakan bahwa kasus korsleting yang terjadi di Irlandia terjadi karena sang pengendara menumpahkan segelas minuman soda ke master switch power window dan di Amerika, kaca kendaraan di buka dan pada saat itu terjadi hujan dan mengakibatkan air masuk kedalam master switch power window.
Terlihat jelas bila ada juga faktor kesalahan manusia terlibat disini. Menurut saya, pihak Honda sudah mengambil langkah yang sangat baik menawarkan untuk mengganti master switch power window dengan cuma-cuma dan menunjukkan bahwa Honda Prospect Motor adalah perusahaan yang perduli dengan pelanggannya.
Singkat kata, tidak ada recall Honda Jazz di Indonesia selain 3240 Honda City.

Honda Accord Crosstour: New Age Media Ain’t For Everybody

Aside

New age media is here to stay whether we like it or not. The advent of internet has brought a new channel for advertiser to be used creatively or just as a simple tool in the already diverse medium to advertise. The use of emails to advertise was deemed effective as it has 100% delivery rate to the intended person or group mail account if the matter in question involves group mail or mailing lists. As years goes by, advertising through emails are now considered an act of annoyance and people dubbed this effort as spamming. As modern email accounts and clients have active spam filters, advertising through emails are not deemed effective anymore.

The emergence of social networking sites like Friendster, Twitter and Facebook is like an oasis in the dessert. Advertisers do not have to worry anymore with cluttered air space of traditional media like prints, TVs, and radios where the seemingly crowded space never guarantees the message get through the intended target market without significant cost of high frequency. Advertisers can easily targets groups of people according to age and interests just by seeing what group these people follows in their respective social networks. It mimics the success of advertising through emails before advertisers cluttered the channel and making people go against it.

Moonfruit, a hosting/Web Design Company in America, used twitter to promote themselves, with great result. The participant only needs to write Moonfruit on their twitter update and they are in to win a Macbook Pro. The resulting effort becomes viral, and Moonfruit popularity soared sky high as even local TV news (CNN) picked up the story, making the company seemingly “free advertisement” had become a global phenomenon which attracts far beyond the planned target audience. As such, some perceive the internet as the best tool in modern marketing currently available.

The Fall of Perception

Honda of America, as one of the leading automotive company in the United States was also intrigued to use this newly established channel to advertise. Using Facebook, Honda did teaser marketing on their launch of new line of car called Accord Crosstour (click to visit Crosstour Facebook page). At no cost at all to join Facebook and establish a product page, Honda of America CPM is nonexistent, but it manage to reach hundreds of thousands (if not millions) of Facebook users. When the teaser pictures revealed one by one on Honda Facebook page, the responds were good, Facebook users and follower of Honda Crosstour Facebook account cannot wait to see a new line of car based on the successful Honda Accord series.

Crosstour unique fascia

It is not until the car was completely unveiled, the unexpected happened. The curiosity comments became violently negative. Hate words came out from the masses and Honda Crosstour comment page was filled with negative comments. Honda even had to delete several comments (28) and one comment from Honda own product planner (click to see the link). Several online automotive media picks up the story and even more damaging publicity ran loose on the internet. Honda damage control was by putting notes on the Crosstour Facebook page by saying things like “the car was accepted very well by the demographics/target market per their internal research”, “and several comments were out of line and not in line with Honda corporate effort”. Honda even stated that the car was not pleasant to look at on the angles that were on the pictures when the car was finally unveiled. Honda changed the color from silver to red and features more photos from different angles. Photos from Honda own press kits that should not be displayed yet until the car official launch later this year. The damage is done and Honda notes further fuel the flame of bad words to new high.

No Wrong Step Just Wrong Channel

My analysis of this incident is that Honda is too eager to use new age media and misjudge the capacity and channel usage of the demographics. Speaking technically, The Crosstour is a good car. The car was a crossover between full size sedan and an SUV. Low center of gravity means driving dynamics would not be as compromised as in tall SUV. It’s a hatch, meaning people of all sizes can access the cargo bay with ease. Honda press kit reads that the seating position will be elevated like in SUV, giving great driving view. The car will features four wheel drive system which will allow it to go on snowy, muddy, wet areas without problem. The engine itself reportedly will use Accord own 3.5L which offers more than enough power to satisfy Americans with their preference of power over efficiency. A good car technically, but visually, it has some questionable lines. The car has huge blocky front end, a design cue taken straight from Accord. However, it has a sloping rear hatch which does not go very well with the symmetrical front end.

Aerodeck/fastback design is clean

I would guess visually, Honda deliberately made the car to look like Honda Accord; after all, the Accord is Honda of America top 3 biggest selling cars. Marketing wise, Honda would want to associate Crosstour with the Accord to indicate lineage and thus relying on Accord brand equity to push sales; hence the name, Accord Crosstour.

Regarding the demographics, Honda did not reveal any specifics but here is my definition of the targets based on the available facts. Accord Crosstour targeted demographics are established people, somebody who values practicality (hatchback), have excess disposable income to fuel the thirsty car (big engine + 4WD system), and is associated with Accord (mature). Looking at the simple facts the car brought, we can see clearly the intended target market. Roughly sketching from their slice of life, I conclude that Accord Crosstour demography is aged around 34-45, SES A to A+, economically stable with excess income, senior managers or higher, sensible and practical.

According to Internet & American Life Project (PEW), these sort of people falls into the Gen X category. A mature older generation which still embrace change and technology, unlike past generation baby boomers. However, this is where I find a fault in Honda approach on using Facebook to unveil the new Accord Crosstour.

Stark differences in habits of browsing according to survey

PEW research data (click to download original survey data) clearly indicates that Teens and Gen Y are the majority users of social networking sites; whereas the Accord Crosstour was targeted at the Gen X group. This discrepancy alone should already warned Honda at the impending comments thrown out by non targets especially those who still consider fashion over function (teens and the young at heart). The biggest problem of all is not just about the negative comments, but the amount of negative comments is there. When Honda entered the social networking site, they should be aware of the normative social influence phenomenon which dictates a group behavior as a whole.

Social networking sites are in essence a meeting place of groups of people. Those who are not a group will join a group and with the metaphysical bonds of internet it’s a group bonded with fragile existence. In their book, Aronson, Wilson & Akert (Social Psychology), normative social influence dictates that to belong, a person will join a group cohesive respond. As such, internet users are susceptible to mass opinion which has been initially created. In this case, negative comments for Honda Accord Crosstour. The anonymity aspect of internet commenter is also at play here. Under the disguise of nicknames and email accounts, a person can speak to their heart content without needing to heed manners of speaking.

Tread Slowly and Take The Right Step

Some believe that any publicity is a good publicity, as it will make the object in question will be at the top of the mind. Coupled with coverage from other media, it is hoped becoming viral, creating buzz marketing. However, personally I found this is disturbing to say the least. Bad publicity is bad publicity no matter how we look at it. It might become a top of mind, but a top of mind on negative terms or at least not the perceived value they wanted. Awareness might be high, but it will prevent the masses or wider target audience even from entering “Interest” aspect of AIDA. While our competitors are trying to do what they can to tease our intended target market sway towards them, using the bad publicity we have gathered as a leveraged towards them.

The use of Internet as a medium to advertise is a great idea. However, I concur that when selecting media to advertise, we need to go back to the basic by analyzing which media to use based on the target market preference. Most companies which successfully advertised using social networking media usually works around the internet itself, thus the relevance of using the internet as medium.

Honda Accord Crosstour Facebook fiasco was caused by Honda eagerness to adopt new age media, without considering thoroughly who the majority user of social networking was. Free advertising is one thing, but targeted media coupled with creative approach are still the key success factor to win the attention of target markets in today’s crowded media.

-fin-

This short analysis was actually a case study I submitted to an agency when I applied for a planner position. A bit much I think, but considering that I’ve been working on client side for quite a while, a case study to showcase what I can deliver to them should be sufficient.

In short, does Honda made a mistake using Facebook to market the Crosstour? Personally I think is yes, it’s a blunder. Most people (including me) always look at face value, that we draw conclusion based on what I see first/first impression. When the Crosstour was revealed, it just looked weird on the photos, no specs, no driving impression, just weird car on photos.

I wonder why Honda didn’t just used the same ol’ media outlet like automotive reviewers? Because reading every bit review of the car net brilliant result. Not much cargo space, but refinement, driving, and comfort scores full marks. The reviews creates positive marks for the Crosstour, and Honda can utilize this reviews rather than using Facebook.

Honda Small Car Concept Debut: Not Bad At All

When Honda released a statement late last year about wanting in on the small cheap car parade, I was afraid… Wait? Afraid? No! I’m PETRIFIED.

When Tata unveils the Nano at its expected price of US$2500, the car was damn awful. 660cc simplistic engine, fixed hatch, engine in the cabin, the non existence of brake booster, no AC, no everything! Money doesn’t lie, you pay for a peanut, you get a peanut. Honda even declared that they are not getting into the small cheap car parade. But late last year, they did the unthinkable and announced Honda is getting into the parade after all, following Toyota and Ford. I thought that Honda has lost it mentally… But it seems that I have to take it all back as Honda foray in the small cheap car parade are anything but cheap…

A compact compact

Dubbed the Small Concept Vehicle, as reported by Autoblog.com, the car will be ready for emerging market in 2011. The car will be available initially in India and Thailand first, but I suspect it will be available for the rest of ASEAN as well, especially Indonesia & Malaysia.

The car take heavy design cue from CR-Z, CR-V, and Freed. The A pillar is definitely CR-Z, with the distinct bonnet over the pillar. The side profile is taken straight from CR-V coupe like silhouette. The rear hatch and the side crease is taken from the Freed, which makes the car looks like a short Freed from the quarter rear view.

Coupe like design, but it’s a four door

Not much is given technically, but the car is going to be powered with an extensive line of engines, topping at 1.2L. Obviously Honda has the 660cc option from its Keii car line, and the 1.3L engine from the new L series. But what about the 1.2L?

What gives me a sigh of relief is that the car is priced around 500k Rupee or about US$10K. Compare that to Tata Nano base price of US$2500, and you’ll understand why Honda still kept its promise not going in with the small and cheap parade. Don’t get me wrong, I applaud Tata intention of making the Nano accessible to every layer of society, a car for every family. However, making it cheap enough by leaving out safety is a big no no. Leaving out the brake booster? Come on… This is not a bike, this is a car. Braking a 3 KG bike is different than braking a 500 KG car. Okay, I didn’t know the Nano weight, but even if the car only weighs 200 KG, it’s still a hundred times heavier than a bike.

The rear door handle is flushed with the body panel

At around US$10K, Honda Small Concept will definitely include better safety equipment than the Nano. Given that in Indonesia the Fit/Jazz comes in at US$19K, the new Small Concept will fit right in below it. After tax and miscellaneous, the Small Concept could be priced at US$12-14K in Indonesia, and that’s still considered cheap.

This car and a Freed would make a killer combo of small runabout for the office and compact hauler for the family.

Source:

Autoblog: Honda new concept unveiled at New Delhi show

Autonews: Honda Small Concept will be priced below US$11K

Honda Supercar Lives On Albeit Exclusively

When Honda announced they are pulling the plug from the almost finished supercar, automotive fans around the world begs an answer. The car is finished, and seen running around in “the ring”, heck, there’s a photo of its gorgeous interior. Killing the car is like doing an abortion at 8 months… It’s wrong, just wrong.

NSX render from Autoexpress

Just imagine the cost of development for the car, a new engine and probably transmission, chassis and manufacturing line will certainly costs Honda quite a lot, and not putting the car to good use is baffling. With Honda retiring NSX for good from SuperGT race in Japan, especially because there’s a new rule that dictates all cars must be a front engine rear wheel drive to participate… Everything looks grim for Honda and its racing heritage back in Japan.

Well, here it is folks, a glimmer of hope, the silver lining in the cloud, the M in M & Ms, Honda is actually putting the supposed supercar for good use, although more exclusive than you think.

Honda is making the new supercar to run in the Japan SuperGT race sporting a a 3.4L V8 engine producing as much as 500 bhp as limited by the rule. The car, officially dubbed the HSV or Honda Sport Velocity (that’s hawt!), will carry on the ideal of Honda racing spirit.

The available render from French sourced Leblogauto indicates that the car already receives the fender flares for the race, as it looks more menacing than the available spy shot of the car.

Well, to all Honda fans, at the very least this car will definitely be in a downloadable form for Forza Motorsport 3 (XBOX users) and be available when Gran Turismo came out next year (Playstation users). Well, this is just me talking, but chances are high, count that in.

Source:

Original French news source

Autoblog english translated source

Honda Making A Nano Fighter After All

In the worse taking back your comment in corporate history, Honda certainly is at the top… As Honda is indeed making a Nano fighter. On June 2008 Wall Street Journal article, Honda is dissing the Nano and betting that the booming middle class will choose bikes over small cars like the Nano. But what do you know? One year later Honda is making one, and will debut the car in January on an Indian auto expo.

The news is actually inline with Honda current CEO, Takanobu Ito statement in an interview done by Autocar magazine UK early this December. That there is a small car coming to Asia… So does Ito-san means this is the car that’s coming to India?

What we know that the car will be produced by Honda Siel Cars India Ltd. and is indeed smaller than the Fit/Jazz. The car will be targeted towards emerging countries and that’s about it… But what the heck is it? Honda already has quite a diverse Keii/small cars… What’s with the suspense people! As I’m certainly buying this car (if it has an auto) and Freed for the family (smiley face).

Source:

Honda small car is debuting at Delhi Auto Expo

Breaking News: Honda Indonesia Exporting 1000 Freed To Thailand

Well my ASEAN friends, rejoice, this holiday season Honda is finally bringing the Freed out of Indonesia and into your hometown. As reported by our leading news media, Kompas, one thousand (1000) Freed is heading to Thailand on Monday 14th of December. Thailand will be the first country to receive the Freed but safe to assume every major ASEAN countries will receive the car eventually. The launching on Monday is indeed going to be a spectacle too, with government officials attending the event.

So for my Thailand friends who had kindly asked me for a confirmation date when the car will arrive to your hometown… This is your definite answer. And I know some of you are deeply in wait for the car, but if I might remind is to test drive the car first before committing to a purchase. It’s a great car for sure, but not for the vertically superior.

Source:

Honda imports 1000 Freed to Thailand (Bahasa language)

Honda CEO Interviewed, A Small Car Coming To Asia?

Honda current CEO, Takanobu Ito is interviewed by Autocar magazine UK, talking mostly about Honda plan in Europe. However, there’s one interesting question that got a very interesting answer from the head honcho.

Here’s a quote:

What’s happened to the small sub-Jazz car that was mentioned last year?

The recession has caused our business to go through difficult times, and we had to revise our business plan, which has slowed development. Our priority now is to increase sales of the Jazz in Europe. But we haven’t given up on the small car. We’d like to try it in Asia first.

As you can read it for yourself, Honda is indeed making a sub sub compact car that is going to be slotted under the Fit/Jazz, and it will be coming to Asia first… However, like my previous question is… What is it? Ito-san talked like the car is something new, not pre existing one, as Honda already has the Keii car line which literally speaking are Honda small entry level car slotted under the Fit.

Anyway, the plan is certainly on hold, but if it came to fruition, Asia will get it first.

Source:

Autocar UK interview with Takanobu Ito

Scans and Data From Honda CR-Z Japanese Brochure

One Japanese reader from Temple of VTEC has kindly scanned the soon to be released Honda Freed and what a chaos it instills. Click the link for the complete brochure scans.

The official data shows that the CR-Z will be using a 1.5L engine + electric motor producing a combined power of 128 ps, consisting of 114 ps gas engine and 14 ps electric motor. A bit… Less than expected, because this car is touted as a “sporty hybrid” by Honda. It’s not sporty… It’s… Just adequate… It should be dubbed an adequately sporty hybrid.

Scans from the official brochure

Many TOV readers are aflamed with the official data, stating that the power figure is diminutive/minuscule/any fancy term for small. So am I actually, but there is one relevant data that the brochure still doesn’t divulge… The car’s weight…

Dimension wise, the car is quite unique. It’s longer than the Fit, wider, lower, but has a shorter wheelbase.

Fit dimension:

  • Height : 1525 mm
  • Width : 1695 mm
  • Length : 3900 mm
  • Wheelbase : 2500 mm
  • Weight (heaviest trim FF + CVT): 1100 KG

CR-Z dimension:

  • Height : 1395 mm
  • Width : 1740 mm
  • Length : 4080 mm
  • Wheelbase : 24350 mm
  • Weight: ?

So a rough calculation dimensionally resulted in the CR-Z having quite less footprint than the Fit, which should means less weight. But the additional weight of the engine + motor and battery pack should give the car an extra weight that degrades its performance.

On a lighter note, even if the CR-Z will weigh roughly as the Fit, the hybrid engine should give quite a performance. The 120 ps engine in Fit Sport/RS is actually quite peppy and delivers quite a kick if you push it VTEC style. The electric motor on the CR-Z should deliver the much needed extra torque down low.

The confirmed trim level shows that the CR-Z will be available in two trim, the fancy Alpha and Beta trim… Optionally it will have the moonroof option and LED lighting. Interior wise, it’s very very upscale.

A fried of mine who didn’t share my sentiment for CR-Z lack of excessive power stated that the CR-Z main selling point is its looks… True that… The CR-Z is what the Insight 1.0 should have been but edgier. But I still want my CR-Z Type R though!

Honda Tokyo Motor Show Summary: All Hail Electric Cars!

Honda just announced an overview of their display on the upcoming Tokyo Motor Show, and what an overview it is. Like any all Japanese automaker in the show, hybrid and electric cars are making a strong showing… Too strong for my taste actually, but thank goodness Honda have some traditional gas burning ass kicking cars in the show as well.

Honda does bring out a slew of motorbikes, but for this entry I’m just going to cover the four wheel aspect of Honda TMS booth (I’m already ditching my lunch break to write this)… So why I’m writing a news that’s been reported to death by any online news media? Because I put in my usual witty comments and explanatory behind the news, so enjoy!

Strong Hybrid Front

Leading the charge on the hybrid front is the long waited CR-Z. Finally Honda unveils in the flesh, a near production ready CR-Z to the masses. It looks very much like the concept, albeit with toned down styling. Still though, it’s a striking model for a hybrid.

Here I am baby!

Honda dubs the car as the “fun hybrid” (actually, it’s me who dubbed it). It supposedly brings Honda “fun to drive” trait, offering driving responsiveness of a sport car to a hybrid… Honda 2007 showing of CR-Z mentions about the meaning of the term CR-Z… Compact Renaissance Zero… So is this car going to revolutionize the compact scene? It’s hard to imagine how. Honda explicitly mentions light weight on the car’s press release back in 2007, something that can be attributed to good power to weight ratio. However, with Honda most powerful compact hybrid engine producing only 115ps (Civic Hybrid)… It’s… Hard to say… Let’s just wait for its drivetrain info. Interior wise, it’s as ready as waiting the sun at 4 in the morning. You know it’s coming soon, and you know how bright the sun would be a couple hours down the road… For pictures of the interior, click the Temple of VTEC link down below.

Hot on the heels of hybrid cars, Honda unveils a 6 seater hybrid concept. Dubbed the Skydeck, the CR-Z front end look alikeness is uncanny, indicating that the car will share the same platform. Still a concept though, this car brings sensibility and load factor to a hybrid. The car features scissor front doors and below the chassis sliding door mechanism, but it will definitely be gone if the Skydeck hits the production. But seriously… Honda will definitely made this.

Call me CR-L for Long

On the electric side of anything four wheel, Honda isn’t making any ground breaking car like Nissan Leaf. Instead, Honda is bringing back the original 1986 Honda City concept, complete with a mini runabout like the legendary Motocompo. Dubbed the EV-N, this is Honda second full electric car after the EV+ that went on special lease in the United State back in 1997. The EV-N is a two door electric car that takes retro design cue to the extreme…. Extremely extreme. Now wait… Before you guys said “The car looks like an old Fiat 500 and Mini Cooper crashed together and the guy in the repair shop use too much sanding” The car is actually a homage to Honda very first compact back in the late 60’s, the N360. You can see its distinctive raised headlights and the boxy design. The original mini is more roundish than the N360.

Seriously, I want to bite this car, it’s just too cute

From the look of it, the EV-N is a Keii car with dimension similar to Toyota IQ. The rear seat seems useless for an adult, and when the front seat slides backward, there’s no legroom for the rear seats (just like the IQ). EV-N electric theme goes up to its roof where Honda installed a solar panel… I wonder if the panels is usable if at all…


Hello grandpa: The original Honda N360

The coolest thing of all is the addition of U3-X on the EV-N. Like the 1986 Honda City, the EV-N has a “mini bike” stowed on its left passenger door. Honda City own Motocompo was already a marvel in engineering, and the U3-X tops the Motocompo and bring the term mini bike to the next level. The U3-X, unveiled before Tokyo Motor Show (which I didn’t have time to write on the blog) was a marvel of engineering. Imagine segway, and now imagine a unicycle… Now what if Segway made love to a unicycle and had an offspring? You got the U3-X.

U3-X snug comfortably on the door

Like the segway, you tilt your body to move, whether it’s forward, backward, sideways… Whaaa? Sideways? Yes, sideways. Albeit it looks like the U3-X has only one wheel, it actually comprises of small diameter wheels making up a bigger wheel. When the person shifts their weight sideways, the small wheels turns towards that direction. When the person shifts their weight forward or backward, the small wheel stops and rolls around its bigger wheel. When the person wants to make a turn, all the wheels turn… All thanks to Asimo. Weird eh, how a bipedal robot contributes to a self balancing unicycle… Psych! That’s that… Asimo self balancing gyro technology is installed on the U3-X (and you call yourself a gadget website).

The U3-X and EV-N are both a comeback from 1986 Honda City. The concept is that you park your car in a public parking building and use the compact bike stowed in the car to reach your final destination.

Civic Euro Returns Home

On the fuel burning front, Honda brings back FN2 Civic Euro hatch back home to Japan, and not to mess around with Civic heritage, it’s bringing the Civic Euro Type R. It’s going to be a pretty interesting battle between the type Rs… The FN2 Euro Civic was built using the Fit/Jazz platform, meaning pedestrian level suspension (McPherson strut & torsion beam) and hangar size cabin. Suspension wise, the Euro Civic is no match for the FD2 Civic. Power wise… It’s going to be an embarrassment as the Euro Civic Type R only produces 201ps while the FD2 Civic produces 225ps at full throttle.

Still though, the FN2 Euro Civic was built not with performance in mind. It’s bringing sensibility into a performance oriented car. The Fit/Jazz platform means ULTRA seat, the amazing fold up/down mechanism of the rear passenger seating. Loading a tall or wide objects are a cinch for the Civic Euro. The engine is also tuned to deliver better midrange, rather than the high strung spine tingling limit of the FD Civic… Me? I’m choosing Euro Civic Type R…

Then we have the StepWGN… and no, there’s no vowel there after the “e”. StepWGN is Honda mid-high model of people mover above Freed and below the Elysion. It’s size rivals the Elysion, but with more utilitarian design and features. The model shown on the show will be the third generation of StepWGN ever since the car introduction in 1996. The car has gone a loooong way from its initial “commercial van” history. Well, it’s not a commercial van per se, but it looks like one, tall, dinky, and had an overly long rear overhang, the design looks forced… Maksa deh…

Looks a lot like Nissan Serena

StepWGN came with flat floor running from front to back, and the first car (ever I think) to have wood panel as a floor… Wood panel for God sakes! And a funky sunroof that runs the spine of the car’s roof from front to back (optional off course). The car truly is a fresh take on an MPV. However, the usual Honda move, the third generation StepWGN brings something better.

The third generation design though was a shocker to many. The second generation StepWGN was applauded for not looking like any MPV on Japanese road with its angular design which translated well to Honda Freed. The new StepWGN now look indistinguishable compared to Nissan Serena and/or Toyota Voxy/Noah. The boxy design is simplistic in nature like canned corned beef. It looks the same from the outside, it’s not until you brace yourself for change and try the new brand on the next shelf… Sigh… Still though, expect some surprises on the car.

There’s a third row seat there, can you find it?

The first pictures of the car show a disappearing third row seat… Completely inside the floor… It might be an old technique as USDM Honda Odyssey has it for ages, but it’s a good thing to implement on the StepWGN. The second picture that grabs my attention is the size of the car. The car length grew from 4640mm to 4690mm, a healthy 50mm. But what’s a 50mm increase right? Well… The interior space of the car grew to 3095mm from a measly 2775mm that’s 320mm increase in interior length, and that’s crazy… That’s Honda. If you find seating comfortably on the second generation StepWGN, this new third generation will make you feel like seating inside a house… Well, a small house… Okay, a studio apartment, don’t be so antsy…

So that’s that on the four wheel side. Honda also introduce a new bike, the CB1100, a retro take to the CB line. An electric scooter under the legendary Cub name, some power products and Honda walk assistant.

Source:

Honda global: Tokyo Motor Show Report

Temple of VTEC: Honda Overview Photos

Honda City History: From Time to Time

[still W.I.P, need to add pictures]

Honda City, for anybody this side of South East Asia, the City is most synonymous with Honda entry level sedan that caters to the masses. Based on the Fit/Jazz, the City is the logical step for achievers (Enneagram of Personality) as sedans are considered to be a luxury car no matter how big it is… Hey, we live in Asia. Before we plunge further, let me clarify first what is the City and the original car that bears the name.

If you go by the moniker “City”, then the car has reached its fifth generation. But, if you want to trace its true lineage in the South East Asia market, the current generation Honda City only reached its third generation, while the first two generation of Honda City is Japan exclusive.

Dawn of a new age

The first ever car that uses the City name is a spunky 1981 two door hatch. A tall roofline + a boxy design, this is certainly not Soichiro’s Civic. The car was designed with a crack team of young engineers, something that was unheard of back in the days… Seriously? The first City was a cult favorite [citation needed] as its refreshed model features Honda first ever turbo engine with high power to weight ratio. The turbo City is an iconic car with its unique shape and powerful engine, even today, the dinky car is still raced by some odd groups here and there.

The car even featured on “You Are Under Arrest” anime series with its iconic Motocompo trunk bike… Ah the Motocompo, I’ve been wanting it since I was a kid, but thinking that it was anime magic for a bike that small exists (like the cute gals with big boobs on the police force). But it’s real, the 50cc foldable scooter is an accessory to the City and its smaller sibling, the Today… Unfortunately, cute gals with big boobs on the police force still is a dream though.

The second generation Honda City, a true successor of the 1981 City was unveiled 5 years later in 1986… But smell of problem is thick in the air. Honda now had two similar cars, the Civic hatch and the City. It’s no brainer which model should be outed no? With Civic strong brand equity, the City finally got the boot. And that’s that… The City is officially dead.

There’s a reboot in automotive world?

It’s not until some odd 10 years later in 1996, Honda City came back, but had no direct connection with the original Japanese City. The City we are talking now is South East Asia Pacific only model that is based on the EF Civic platform. Rather than a hatchback like two past generations, the City is now a sedan… A no frill entry level sedan.

The first roll out model features carburetor engine which according to Honda research gave the car great (easy) maintenance… Aw come on, we are talking Asians here… Back then fuel injection was all the rage, nobody this side of rice eaters wanted a sensible car, we want status. The City first outing was not met with much success, although it features great suspension setup derived from the Civic platform (double wishbone front and back).

However, it’s not until Honda bestow the legendary D series VTEC engine into the engine bay of the refreshed City and the City Type Z (in some countries) take one up in the history of sub compact sedans. Thanks to the EF Civic platform, the City Type Z features double wishbone suspension front and back which has been rendered useless before the VTEC engine was used. With the VTEC engine, the car came to life like madness itself. The 1.5L VTEC produces 115ps and some even manage to coax 130ps with some slight modification. The car also had great power to weight ratio. With a weight hovering around 950 Kilogram, the high strung engine moves the car effortlessly. Also, Great suspension + great engine = domination… Yup… Wherever there’s a subcompact touring racing back in the late 90’s and early 2000, you will see City Type Z at the top of the chart.

It’s good, let’s make some more

The SE Asia only City (at least the refresh) was very well accepted, and Honda decided to make a second generation out of it. However, Honda remove all traces of spirited driving of the first generation SE Asia City by basing it off the just introduced Honda Fit/Jazz. Gone are the multilink suspension and the high power engine, and in are… The tall cabin, torsion beam suspension and so so engine. The car has high roof line and enormous cabin space; it feels like you’re entering a compact MPV or some sort… It’s based on the Fit/Jazz… what do you expect? The rear seat was multi configurable to accommodate tall objects or protruding objects from the trunk. The initial engine derived from the Fit/Jazz 1.5L i-DSI engine producing a measly 90ps. It got great fuel efficiency, but combined with the increased weight from the past generation City, suffice to say, the City transforms from boy racer to mommy car.

This City addresses problems with smallish cabin space of the past generation City… But Honda did went a bit overboard with its approach. The addition of VTEC engine is a welcome healing patch for the enthusiast, but the car is just not balanced enough like the old City. It’s bad for the enthusiast who the first generation SE Asia City fans have grown accustomed to, but the car is great for the average commuters and family. City’s new tall cabin and multifunction seats made the car perfect for your average families. Got a lot of shopping bags? The huge cavernous trunk was the biggest in its class. Bought that tree from the flower stall across the street? Flip the rear seat and you can fit a tree or two inside. Perfect, perfectly bland.

On a side note, Honda did bring the fourth generation City back to Japan under the name of Fit-Aria, officially bringing the car as part of Fit heritage.

The second generation SE Asia City was great technically, but a lot of people dislike how it looks. The tall looking City is not attractive, especially compared to Toyota own SE Asia subcompact sedan, Vios (Yaris sedan).Technically the City was based off the Fit/Jazz, but slightly too much. Yes, you can look some difference, but the short nose Fit/Jazz also incorporated straight into the City, making the car looking short in the front and long in the rear… A no no for a sedan. To make matter worse, the interior of the City is the same with Fit/Jazz, only with different colors… Want to read an embarrassing story? Well you would because you’re reading this… I used to drive Honda Jazz a couple years back, and my former boss who happens to drive a City asked me to park his car. I almost rear ends the car as the sensation of driving the Jazz and the City is almost the same. Same interior, same seating position… It’s creepy I tell ya.

In Indonesia, Honda City sales were better by a bit compared to the Vios. But elsewhere in SE Asia, you won’t find that many City on the road. Honda even commissions the most expensive minor model change on the City… Making the nose of the car longer, making it look like a sedan, a big fat nosed sedan.

I hear you buddy

Honda though, noted the demand of the enthusiasts and in 2008, launched the third generation Honda City. Guess what, the car was above and beyond the dinky and lanky City it replaced. The new 2009 City is handsome… Simply gorgeous… Or whatever you want to call it. It still is based on the Fit/Jazz, but this time, the car was only based upon the platform, and not structurally. Back then, the City and Fit/Jazz shares almost everything, this time, not so much. Different door design, different side crease, different interior even… Well, you almost can’t tell if the car is even related. Also, thanks to advancement in engineering, Honda introduced class breaking most powerful engine in the segment and 5 gear automatic box on the new City. The City, like the Fit/Jazz now features a 1.5L i-VTEC engine producing a phenomenal 120ps. Like any VTEC engine, the higher the RPM goes, the more enjoyment you find in this car. Still though, the new City is still no match for the third generation VTEC City, as it still retains the best power to weight ratio in the history of City… Considering that the trend cars grows bigger over the time, third generation City is a keeper (the new City weighs in at approximately 1200 Kilogram).

The new City addresses all the perceived fault of the late generation City. Balancing form and function; gaining composure and power, however the new City lost some of its practicality charm, most notable is the exclusion of the multi configurable rear seat. Now, the rear seat doesn’t folds up, just folds down allowing long object to protrude from the trunk. In the defense, Honda claims that past generation Honda City usage research reveals that folding up seat feature was the least used feature. Therefore, the foldable rear seat was omitted to make way for comfier rear support (read: thicker padding).

Honda seems to be satisfied with the City, Honda even finally debut the City as a global car, making it available in parts of Europe, Brazil, China, India and even Australia. A far far far glorious story than the Japanese exclusive beginning and SE Asia specific model midlife.

So, is the City currently in its fifth generation or third generation? It’s up to you really, according to the name, the car is in its fifth generation. But discounting the two generation Japanese only Honda City and with its reboot as the SE Asia specific model, the car only reached its third generation. I guess for name sake we can say the car is in its fifth generation.

All in all, the City is a great car, a bit spotty here and there, but a great car nonetheless. For every generation there’s a fault somewhere, but Honda made it up in every successive generation. The third generation City is too small, but runs like hell. The fourth generation City is bloated but practical. The fifth generation City strikes it dead center. As the pinnacle of research and years of listening to the demand of the customer, it might just be the best Honda City to date, striking between balance, function and power.

http://www.honda.co.jp/HOT/ModelData/city/index.html

Honda City, for anybody this side of South East Asia, the City is most synonymous with Honda entry level sedan that caters to the masses. Based on the Fit/Jazz, the City is the logical step for achievers (Enneagram of Personality) as sedans are considered to be a luxury car no matter how big it is… Hey, we live in Asia. Before we plunge further, let me clarify first what is the City and the original car that bears the name.

If you go by the moniker “City”, then the car has reached its fifth generation. But, if you want to trace its true lineage in the South East Asia market, the current generation Honda City only reached its third generation, while the first two generation of Honda City is Japan exclusive.

Dawn of a new age

The first ever car that uses the City name is a spunky 1981 two door hatch. A tall roofline + a boxy design, this is certainly not Soichiro’s Civic. The car was designed with a crack team of young engineers, something that was unheard of back in the days… Seriously? The first City was a cult favorite [citation needed] as its refreshed model features Honda first ever turbo engine with high power to weight ratio. The turbo City is an iconic car with its unique shape and powerful engine, even today, the dinky car is still raced by some odd groups here and there.

The car even featured on “You Are Under Arrest” anime series with its iconic Motocompo trunk bike… Ah the Motocompo, I’ve been wanting it since I was a kid, but thinking that it was anime magic for a bike that small exists (like the cute gals with big boobs on the police force). But it’s real, the 50cc foldable scooter is an accessory to the City and its smaller sibling, the Today… Unfortunately, cute gals with big boobs on the police force still is a dream though.

The second generation Honda City, a true successor of the 1981 City was unveiled 5 years later in 1986… But smell of problem is thick in the air. Honda now had two similar cars, the Civic hatch and the City. It’s no brainer which model should be outed no? With Civic strong brand equity, the City finally got the boot. And that’s that… The City is officially dead.

There’s a reboot in automotive world?

It’s not until some odd 10 years later in 1996, Honda City came back, but had no direct connection with the original Japanese City. The City we are talking now is South East Asia Pacific only model that is based on the EF Civic platform. Rather than a hatchback like two past generations, the City is now a sedan… A no frill entry level sedan.

The first roll out model features carburetor engine which according to Honda research gave the car great (easy) maintenance… Aw come on, we are talking Asians here… Back then fuel injection was all the rage, nobody this side of rice eaters wanted a sensible car, we want status. The City first outing was not met with much success, although it features great suspension setup derived from the Civic platform (double wishbone front and back).

However, it’s not until Honda bestow the legendary D series VTEC engine into the engine bay of the refreshed City and the City Type Z (in some countries) take one up in the history of sub compact sedans. Thanks to the EF Civic platform, the City Type Z features double wishbone suspension front and back which has been rendered useless before the VTEC engine was used. With the VTEC engine, the car came to life like madness itself. The 1.5L VTEC produces 115ps and some even manage to coax 130ps with some slight modification. The car also had great power to weight ratio. With a weight hovering around 950 Kilogram, the high strung engine moves the car effortlessly. Also, Great suspension + great engine = domination… Yup… Wherever there’s a subcompact touring racing back in the late 90’s and early 2000, you will see City Type Z at the top of the chart.

It’s good, let’s make some more

The SE Asia only City (at least the refresh) was very well accepted, and Honda decided to make a second generation out of it. However, Honda remove all traces of spirited driving of the first generation SE Asia City by basing it off the just introduced Honda Fit/Jazz. Gone are the multilink suspension and the high power engine, and in are… The tall cabin, torsion beam suspension and so so engine. The car has high roof line and enormous cabin space; it feels like you’re entering a compact MPV or some sort… It’s based on the Fit/Jazz… what do you expect? The rear seat was multi configurable to accommodate tall objects or protruding objects from the trunk. The initial engine derived from the Fit/Jazz 1.5L i-DSI engine producing a measly 90ps. It got great fuel efficiency, but combined with the increased weight from the past generation City, suffice to say, the City transforms from boy racer to mommy car.

This City addresses problems with smallish cabin space of the past generation City… But Honda did went a bit overboard with its approach. The addition of VTEC engine is a welcome healing patch for the enthusiast, but the car is just not balanced enough like the old City. It’s bad for the enthusiast who the first generation SE Asia City fans have grown accustomed to, but the car is great for the average commuters and family. City’s new tall cabin and multifunction seats made the car perfect for your average families. Got a lot of shopping bags? The huge cavernous trunk was the biggest in its class. Bought that tree from the flower stall across the street? Flip the rear seat and you can fit a tree or two inside. Perfect, perfectly bland.

The second generation SE Asia City was great technically, but a lot of people dislike how it looks. The tall looking City is not attractive, especially compared to Toyota own SE Asia subcompact sedan, Vios (Yaris sedan).Technically the City was based off the Fit/Jazz, but slightly too much. Yes, you can look some difference, but the short nose Fit/Jazz also incorporated straight into the City, making the car looking short in the front and long in the rear… A no no for a sedan. To make matter worse, the interior of the City is the same with Fit/Jazz, only with different colors… Want to read an embarrassing story? Well you would because you’re reading this… I used to drive Honda Jazz a couple years back, and my former boss who happens to drive a City asked me to park his car. I almost rear ends the car as the sensation of driving the Jazz and the City is almost the same. Same interior, same seating position… It’s creepy I tell ya.

In Indonesia, Honda City sales were better by a bit compared to the Vios. But elsewhere in SE Asia, you won’t find that many City on the road. Honda even commissions the most expensive minor model change on the City… Making the nose of the car longer, making it look like a sedan, a big fat nosed sedan.

I hear you buddy

Honda though, noted the demand of the enthusiasts and in 2008, launched the third generation Honda City. Guess what, the car was above and beyond the dinky and lanky City it replaced. The new 2009 City is handsome… Simply gorgeous… Or whatever you want to call it. It still is based on the Fit/Jazz, but this time, the car was only based upon the platform, and not structurally. Back then, the City and Fit/Jazz shares almost everything, this time, not so much. Different door design, different side crease, different interior even… Well, you almost can’t tell if the car is even related. Also, thanks to advancement in engineering, Honda introduced class breaking most powerful engine in the segment and 5 gear automatic box on the new City. The City, like the Fit/Jazz now features a 1.5L i-VTEC engine producing a phenomenal 120ps. Like any VTEC engine, the higher the RPM goes, the more enjoyment you find in this car. Still though, the new City is still no match for the third generation VTEC City, as it still retains the best power to weight ratio in the history of City… Considering that the trend cars grows bigger over the time, third generation City is a keeper (the new City weighs in at approximately 1200 Kilogram).

The new City addresses all the perceived fault of the late generation City. Balancing form and function; gaining composure and power, however the new City lost some of its practicality charm, most notable is the exclusion of the multi configurable rear seat. Now, the rear seat doesn’t folds up, just folds down allowing long object to protrude from the trunk. In the defense, Honda claims that past generation Honda City usage research reveals that folding up seat feature was the least used feature. Therefore, the foldable rear seat was omitted to make way for comfier rear support (read: thicker padding).

Honda seems to be satisfied with the City, Honda even finally debut the City as a global car, making it available in parts of Europe, Brazil, China, India and even Australia. A far far far glorious story than the Japanese exclusive beginning and SE Asia specific model midlife.

So, is the City currently in its fifth generation or third generation? It’s up to you really, according to the name, the car is in its fifth generation. But discounting the two generation Japanese only Honda City and with its reboot as the SE Asia specific model, the car only reached its third generation. I guess for name sake we can say the car is in its fifth generation.

All in all, the City is a great car, a bit spotty here and there, but a great car nonetheless. For every generation there’s a fault somewhere, but Honda made it up in every successive generation. The third generation City is too small, but runs like hell. The fourth generation City is bloated but practical. The fifth generation City strikes it dead center. As the pinnacle of research and years of listening to the demand of the customer, it might just be the best Honda City to date, striking between balance, function and power.

http://www.honda.co.jp/HOT/ModelData/city/index.html