Honda Fit/Jazz Hybrid Official Pictures And Some Facts (plus estimated price)

The MOST anticipated entry level hybrid from Honda is coming in hot and Autocar jumped the gun on the media embargo and present the Jazz Hybrid to be unveiled at Paris Motor Show next month. Please visit Autocar website for better resolution pictures of the car here. You can also check at your other favorite auto blogs or online automotive news about the Jazz hybrid.

As you can see, the difference is merely cosmetics, different grill, bumper and blue shaded headlights differentiating the regular and the hybrid Fit. The rear also receives similar cosmetic changes with clear taillights, accented bumper and chrome accented trunk garnish.

Without the hybrid plaque on the rear, you will surely miss this hybrid on the road… Which is good, because you don’t want to attract attention to criminals whose MO is to puncture your tire with a hollow nail and rob you silly (because you don’t have spare tire).

It has been confirmed that the Fit/Jazz hybrid will be sporting the same engine used on the Insight 2.0, a 1.3L i-VTEC with IMA producing around 100ps. Interior pictures are still kept secret from Honda, but words are circulating that the Fit/Jazz Hybrid will have single color dashboard and blue lit dials. You can check out my entry about Honda Insight engine here, but for peace of mind sake, I’ll divulge a bit about the heart of Honda hybrid system.

Honda hybrid system or Integrated Motor Assist (IMA) is a simple system where an electric motor is sandwiched between the internal combustion motor and the driving wheel, in Honda case it’s always the front wheel to date. Back when it was introduced with the 2000 Honda Insight, the IMA doesn’t have the ability to purely run on electric motor. However, when the Insight 2.0 launched early last year, the IMA system was updated to purely run on electric motor albeit with a very strict condition… Steady cruise speed without any inclination… Any degree of inclination, then the motor kicks in again. Still good anyway.

A cut out of Honda IMA system, notice how the engine’s width is very narrow

Honda called its hybrid system IMA for a good reason, it simply “assists” the internal combustion engine at low speed and when the car is accelerating fast. A good thing because the nature of electric motor to produce maximum torque at just 1000 RPM means the engine doesn’t have to burn unnecessary excessive fuel to launch the car at stop and go driving. The IMA also acts as a starter motor because the whole engine has the ability to be turned off at idle (traffic lights) automatically and restarts at the press of the gas pedal.

To produce electricity, the IMA system itself is a cylindrical generator system that spins with the internal combustion engine. At steady speed, the IMA recharge the battery and when there’s a forward movement usually caused by braking the IMA also captures this momentum to spin the generator the opposite way and producing electricity.

A complete Honda IMA engine + transmission, the IMA system is marked yellow at the bottom picture

Something to note is that Honda engineers can’t magically insert an IMA system to an existing engine *snap* like that. The IMA takes considerable space inside the engine bay, therefore something got to give and it’s usually the engine that gets the shorter end of the straw. Honda hybrid system uses a specifically designed narrow engine to allow the placement of the IMA system next to the gearbox.

Now for the million Pesos/Ringgit/Sing Dollar/Rupiah/Baht/Dong question for us Asia Pacific residents… Will we get it? We don’t get the Insight, the CR-Z and the Civic Hybrid costs an arm and a leg. Are we getting the cream again instead of a bite of the cake? Not quite! We’ve seen the almost miraculous Honda Freed launched in the Asia Pacific, exclusive even outside of Japan… And why? Because the Freed is produced in the Asia Pacific region to gain advantage of AFTA. The Fit/Jazz has been produced in Indonesia for quite sometime, so you see where I’m going, it’s too easy for Honda to just import the hybrid engine and assembled it in Indonesia and imports it to other country in ASEAN. If this is inline with Honda global plan to be the leading automaker of hybrids (it’s in the CEO midyear speech which I’m going to cover soon), then, we will see a near simultaneous release of the Fit hybrid all over the world; Europe, America, Australia and Asia.

So when? The Fit hybrid in Europe will be announced at the Paris Motor Show next month and launched early 2011, in the United States it’s still unconfirmed but it will be there around 2011 as 2012 model, nope, it’s totally unconfirmed. The United States might even missed the hybrid Fit/Jazz totally… A bit of a “huh” moment, because the Europeans will get it although they already has the Insight 2.0 just like the Americans. On the other side of the world, Japan’s Nikkei confirmed that the Fit hybrid will be launched around Fall in Japan. Using Freed’s launch time frame, then it’s just a matter of 1 to 1.5 years before us ASEANs can drive a genuine affordable hybrid courtesy of Honda. So expect the Fit/Jazz hybrid to announced at the end of 2011 and available at the latest early 2012 in ASEAN.

How much? Now this is the interesting part… Because of difference in currency and taxes, I’m just going to use Indonesia expected price and price estimate slot, which will be universal. Honda Jazz RS in Indonesia is priced at Rp. 222 Million (2 Million Yen) while the Japanese Fit RS is priced at 1.69 Million Yen, specs are the same except we use 5AT instead of CVT, price difference between both automatic transmission should be negligible. The Freed in Indonesia is priced at Rp. 258 Million (2.4 Million Yen) while the same Freed is priced at 1.99 Million Yen in Japan, again specs are the same (digital AC control & power retractable mirror just recently added), except for the use of 5AT instead of CVT and the lack of HID.

Let’s do a simple math, now both the Fit/Jazz RS and the Freed in Indonesia reflects a 18 & 20% mark up in price compared with its Japanese brothers, let’s take 20% as our baseline number. Now let’s take Nikkei’s reported Fit hybrid price which starts at  a cool 1.59 Million Yen, in Indonesia, the Jazz hybrid will be priced starting at Rp. 202 Million… Now I suspect that it will be a manual version, so add the usual 10-14 Million for an automatic version, and voila! The estimated Honda Jazz hybrid automatic will be offered in Indonesia for around Rp. 216 Million (roughly US$22K), hell! Round that up to Rp. 220 Million and people will still buy it! Now let’s say Honda decided to go greedy or wanted to add the RS trim to the Jazz hybrid. In Indonesia, the Jazz RS commands Rp. 13 Million more than the baseline Jazz, so added to the baseline Jazz hybrid, the Jazz hybrid RS will still worth Rp. 229 Million… And that my friends are something totally purchasable.

If, and this is just another silly if from me… If Honda wanted to play “screw you all, this is the first commercially affordable hybrid in ASEAN, I’m putting price premium to you suckers!”, the Jazz hybrid will still be below Freed’s price  or at the very least, the same. Still, I’m buying one if I don’t have any car by that time. The Jazz hybrid reported fuel consumption is 26 Km/L or 61 MPG (US), but I suspect it’s just highway number. For inner city driving, I expect that number to drop to half at 13 Km/L or 30,5 MPG (US)… Again, that number is already phenomenal, my 1.5L SX4 automatic only manages an average of 8,4 Km/L or 19,7 MPG (US) for pure inner city driving.

Personally, I’m betting that the Jazz hybrid price range will be around Rp. 220 Million to Rp. 230 Million. It will be priced at Jazz RS level, and complement each other. One you pay premium for exhilarating drive and the other if you are down with the earth and stuff. Tax wise, the car wouldn’t be a luxury import because it is based on an existing car… So if there’s any different tax imposed, I’m really speechless.

Update: 26 August 2010 – more info from other online media

Source:

Autocar.co.uk: Honda launches new Jazz hybrid

The car connection: Honda Jazz hybrid will start a price war

Electric vehicles: Forward to the past

Honda Insight is Hout!

EGMcarTech: Jazz Hybrid Unveiled, No US Plans

Honda Fit/Jazz Hybrid Will Get Insane Mileage

Hot off the oven, real life be damn, this is one news too awesome to skip (as awesome as the Expendables movie cast announcement). Temple of VTEC forum member Kiwi VTEC just post this great awesome news from GoAuto.com about a semi official word from Honda of Australia official on Fit/Jazz hybrid mileage… And hoo boy, that car got mileage.

According to Honda Australia spokesman Mark Higgins, the Fit/Jazz hybrid will net 26 Kilometer per Liter of fuel or 61 MPG (US) estimated using Japan’s new stricter government measurement standard. If anything the figure would be a highway figure rather than inner city (hell) driving. Still, with hybrid charge cycle/stop go characteristic, inner city driving would net better mileage than regular internal combustion engine anytime.

Another amazing point (two to be exact) is the weight and type of battery used in the next Fit/Jazz hybrid. The car is going to weigh in at 1100 KG and it will use a Nickel Hydrogen battery. Nothing so special if you think about it for a second right? Well think about it for a minute, and bing/google current generation Fit/Jazz weight and what is Nickel Hydrogen and you’ll see it’s very special.

Current Fit/Jazz weighs in at 1100 KG (FIT RS, CVT, Japan domestic market) and the next Fit/Jazz hybrid weighs in about the same. It’s special because hybrid cars has two extra component on top of regular cars and it’s the battery and electric motor. The battery alone take considerable space, that’s why most hybrids doesn’t have spare tire, and the electric motor puts extra weight on the engine bay. So it’s quite amazing that Honda can match the old Fit/Jazz weight with the extra gizmos on the new Fit/Jazz hybrid. Then, there’s the battery.

Toyota and GM with its Prius and Chevrolet Volt will usher in the new generation of hybrid and electric car using Lithium Ion battery. Said to be smaller yet has the capacity to hold more charge than the outgoing Nickel Metal Hydride battery used in many hybrids nowadays. Now, Australia Honda spokesman hinted that Honda is still using a Nickel based battery, but a Nickel based battery that is currently used in outer space.

I won’t try to act that I know about Nickel Hydrogen, so let me shamelessly quote a short article about it from hydrogencarsnow.com which offers the simplest explanation about the battery.

According to the Florida State University website, “The nickel-hydrogen battery has a nickel oxide positive electrode similar to the nickel-cadmium cell, and is like the hydrogen-oxygen fuel cell since it has a hydrogen negative electrode. This hybrid battery has a long cycle life, high specific energy, high power density, and also exhibits tolerance for overcharge, and is therefore the choice battery in many aerospace applications, especially geo-synchronous (GEO) and low earth-orbit (LEO) satellites. In addition, the battery’s hydrogen pressure is a good indicator of the charge state of the battery.” The nickel-hydrogen battery from the FSU website is pictured above.

So in a way, this Nickel Hydrogen battery is essentially a hydrogen cell packed inside a battery, that’s why it’s called a hybrid battery… And what do you know? Honda will use a SPACE AGE technology battery that is a HYBRID by itself for its hybrid car… (sorry, couldn’t resist).

There’s no real life comparison  between Nickel Hydrogen and Lithium Ion in term of effectiveness, power holding capability and shelf life. But think about it this way, Nickel Hydrogen battery is the battery of choice for satellites, something that’s when launched is usually left for its own for years even decades. So each components must be redundant enough to withstand environmental hazard like the extreme cold or the extreme heat of outer space.

Well, this news could be a hoax after all. I never imagined that this groundbreaking news would be told first by Honda Australia official. But if it’s real… Honda will have its factory workers works double time over the Fit/Jazz hybrid lifetime, especially if the persistent rumor that the company will bet everything in hybrids and making it go mainstream came true. Sub 200 Million Rupiah /US$20K hybrid in Indonesia? Hell YEAH!

Source:

GoAuto.com: Honda Jazz Hybrid More Efficient Than Prius

Hydrogencarsnow.com Nickel Hydrogen battery explained

Honda Freed Spike – Here Comes Jazz/Fit XL!

Just one product cycle ago Freed’s predecessor, the Mobilio was Honda two prong attack to entry level 6 seater scene and the hatch-with-ginormous cargo bay scene. The Mobilio and Mobilio Spike was an odd car to say the least, too small for a three row car and oddly huge for a city runabout. But Honda had nothing to loose, after all the Mobilio and its Spike variant is just one car model, with same underpinnings, engine and transmission, with the difference being just their physical outlook. When the Freed was unveiled, the Mobilio bows down and left the scene graciously bringing along its brother the Spike with it.

When Freed was launched, Honda pulled a Mobilio and offered the consumer a three row seat variant (the classic) or the two row seat variant (dubbed the Flex). Both though shares the same everything sans the third row seat and an optional all glass roof for the Flex, so it’s not exactly a Freed Spike… Then enters Freed Spike! A bit of a in your face actually because after all its given that the Freed officially replacing the Mobilio, so why not repeat the same formula?
Jazz/Fit on steroid
The Freed Spike, like the Freed Flex is basically a Freed with its third row seat removed. But why stop there right? Repeating the same Spike formula like its predecessor, the Freed Spike is like the macho brother that Freed never were.

The Freed Spike receives a major rhinoplasty (nose job if you would), replacing Freed’s droopy hood with an angular lines that resembles Honda Crossroad through and through. The angular lines also stretched towards the bumper, creating a boxy looking front end and coupled with similarly angular headlight. Speaking of which, the headlight-grill design now resembles Honda City headlight-grill, which is very nice and creates a sense of power away from the friendly looking Freed.

¾ back, the Freed receives another facelift job, which strikes me as odd and looks like it’s stapled on. The third row glass now gone replaced by a contoured body colored panel with a black colored side garnish. It’s actually in line with Mobilio Spike heritage, but whereas in the Mobilio version the third row glass is replaced with a solid body panel, the Freed rendition is just a fancy filler… A glaring cost cutting effort from Honda.

The inside front portion of the car remains the same with Honda Freed, except the major difference is the omission of two tone interior color for a single tone gray on gray color. The second row seat now is strictly a three seater and no option for captain seat, which is understandable because a 5 seater is always better for a non sport car model. Now let’s take a look at the missing third row seat and what black magic Honda engineers did to the space that’s left of it.

Just two paragraph ago I ridicule how Honda tack on the third row glass with a fancy filler but inside it’s a whole different story. Honda always does wonder with interiors, be it smart seat on a small car or hidden compartment’s that somewhere somebody only realized its existence years after. Honda Freed Spike rear interior section is as different as some crazy doctor rearranging a patient’s guts.

Do mind that the standard Freed has a featureless rear interior which houses the upward foldable seats. With them gone, Honda decided to “double deck” the cargo bay and make a two tier cargo similar to CR-V cargo bay. In closed position and with the second row folded forwards, the cargo bay allows for a flat surface that stretches across from the rear front seat to the back, good for stowing bikes or for you to sleep there… Personally, I’ve slept on the back of the Fit/Jazz with the seat folded flat, the Freed Spike should make a roomier makeshift bed. On open position, off course the cargo bay surface drops down and you can stuff taller objects.

For the two tier cargo bay to be made, Honda had to reposition the rear speakers upward, just opposite the now defunct third row glass. This in theory should make the default sound system sounded better because the speakers are positioned close to the roof of the car and positioned like front speakers installed on kickpanels. The sound should converge without obstruction and create balanced soundstage. Also, if the user decides to take advantage of the huge cargo space, it’s good to have speakers up top so the sound is not obstructed by random stuff. Just in case if you’re not satisfied enough, Honda also installed an omni directional light, a plethora of storage space, multi point latches and… a foldable mini table at the cargo area (seriously).

Freed Spike definitely lives up to the Spike legacy; a city runabout with cavernous cargo bay and innovative storage space. The attractive aggressive styling cue is different enough for people to not mistake this car with the more sedate Freed classic. But the 2.47 Million Yen (Gi-Aero trim) question beckons, who is the car caters for? Honda classifies the car as a subcompact, same as the Jazz/Fit but the car is bigger and has everything Freed classic offers sans the third row, but you also get a cavernous cargo bay. The driving dynamics certainly fell victim to the height of the car and the extra weight as the engine and transmission is unchanged from the Freed classic.

In the press photos, Honda seems keen that this car is like the perfect getaway/picnic car. The large cargo can haul everything from picnic table to Honda own  compact electric generator and still has room to spare. But probably Honda only thinks about Japan where infrastructure is developed very well so roads to the outbacks can be traversed with a city car. For me, this is the perfect band car. Seats 5, and has good cargo to stow all the musical instrument minus the drum set.

Source:


Petualangan Odyssey Berlanjut

Honda Oyssey adalah kendaraan premium people mover Honda yang kini telah hadir 5 generasi semenjak diperkenalkan pertama kali pada tahun 1994. Menjawab permintaan konsumen mengenai mobil penumpang tiga baris yang lapang, Honda memperkenalkan Odyssey di Jepang dan Amerika Serikat. Kehadiran Odyssey menandakan sebuah perubahan inti dalam susunan produk Honda pada tahun 90an yang hanya memproduksi mobil berbasis sedan atau hatchback saja.

ra1

Pertama yang tak akan terlupa

 

Odyssey generasi pertama tak ayal hanyalah versi MPV dari Accord yang merupakan produk popular Honda waktu itu. Salah satu keunikan Honda Odyssey dibandingkan produk Honda lainnya jelas terletak pada ukurannya yang bongsor. Dengan ukuran yang lebih tinggi dan ruang kabin yang lapang dibanding dengan Honda Accord, Odyssey menjadi sensasi dalam semalam untuk para keluarga, membuat insinyur Honda merilis produk serupa khusus untuk pasar Jepang dengan nama StepWGN pada tahun 1996.

Permintaan yang mulai bervariasi secara global membuat Honda melakukan spin off kepada merek Odyssey dan menjadikannya spesifik untuk pasar Jepang dan pasar Amerika Serikat. Pada tahun 1998, Honda merilis Honda Odyssey versi Amerika (yang seterusnya ditambahkan imbuhan USDM) dengan ukuran yang lebih besar dibandingkan dengan Odyssey versi Jepang (yang seterusnya ditambahkan imbuhan JDM) dengan ukuran yang tidak jauh berbeda dari generasi pertamanya. Honda Odyssey USDM dengan desain serupa versi JDM generasi pertama mendapatkan peningkatan ukuran yang cukup masif. Panjang kendaraan 5 Meter, dengan lebar hampir mencapai 2 Meter, Odyssey USDM bukanlah sebuah kendaraan kecil. Mengadopsi pintu geser dibandingkan dengan pintu ayun pada versi JDM, akses keluar masuk menjadi sangat mudah. Tentunya, dengan peningkatan ukuran, peningkatan bobot menjadi hal yang diperhatikan oleh insinyur Honda. Apabila pada model JDM dan versi USDM sebelumnya mesin yang digunakan adalah 2200cc, dengan pilihan mesin 3000cc, Honda Odyssey USDM generasi kedua hanya hadir dengan mesin 3500cc.

Di Jepang, Honda Odyssey baru mendapatkan generasi penerus pada tahun 1999 dengan ukuran yang lebih kompak dibanding versi USDM-nya. Penggunaan pintu ayun masih membuat Odyssey seperti wagon ukuran besar dibandingkan dengan versi USDM-nya. Dengan panjang kendaraan “hanya” 4.7 Meter, Honda Odyssey bukanlah kendaraan kecil, namun dibandingkan dengan kakak besar versi USDM, Odyssey JDM tergolong kecil. Dengan pilihan mesin 2300cc dan 3000cc, Honda Odyssey JDM seakan terlihat seperti versi sporty dari versi USDM-nya.

Generasi ketiga Honda Odyssey menghadirkan gebrakan yang cukup signifikan dari segi desain untuk versi JDM pada tahun 2003. Ketika versi USDM semakin tambun dengan semakin tinggi dan lebar, versi JDM dari Honda Odyssey justru semakin mengecil. Honda Odyssey JDM kini hanya memiliki tinggi sekitar 1.5 Meter saja, tidak jauh berbeda dengan mobil sedan, dibanding dengan Honda USDM yang memiliki tinggi hampir mencapai 1.8 Meter. Insinyur Honda menekankan aspek berkendara dari Honda Odyssey generasi ketiga ini. Ukuran interior Odyssey versi JDM memang membesar, namun hanya untuk ruang kaki dan bahu saja, sementara ukuran langit-langit turun. Sebagai pilihan mesin, Honda menanggalkan pilihan mesin 3000cc dengan memberikan satu tipe mesin saja yaitu K24 2400cc dengan dua pilihan tenaga, 160ps dan 200ps. Versi Absolute Honda Odyssey JDM mendapatkan sambutan yang cukup unik dari penggemar Honda. Pada waktu diluncurkan, Honda Odyssey JDM tipe Absolute memiliki tenaga mendekati mobil-mobil sport Honda pada waktu itu yaitu Civic Type R dan Honda Integra Type R yang masing-masing memiliki tenaga 200ps dan 220ps. Memang Honda Odyssey memiliki berat yang jauh lebih besar dibanding mobil-mobil sport tersebut, namun dengan suspensi independen (double wishbone dan multilink suspension), yang memberikan kemampuan manuver sigap dan tenaga yang besar , tak ayal para “ayah pembalap” atau “daddy racer” (red: istilah sendiri) sangat menggandrungi Honda Odyssey JDM tipe Absolute ini.

rb1

Daddy racer car of choice

 

Menemani Honda Odyssey JDM generasi ketiga adalah Honda Elysion yang mencoba mengemulasi formula sukses Honda Odyssey USDM dengan faktor bentuk MPV bongsor dan pilihan mesin 2400cc dan 3500cc. Masuk ke generasi empat, Honda Odyssey USDM masih meneruskan konsep MPV bongsor yang populer dengan para pembelinya, sementara versi JDM dari Honda Odyssey juga meneruskan konsep daddy racer.

Di Indonesia, Honda Odyssey JDM generasi keempat adalah model pertama yang diboyong oleh Honda Prospect Motor ke Indonesia. Perubahan eksterior menjadi pembeda utama dari generasi lawas dan dengan pilihan mesin 2400cc standar dan versi absolute yang tidak tersedia di Indonesia.

Tampaknya strategi dua lini Honda dalam menyajikan solusi people mover tidak berbayar dan rumor mengenai kematian Honda Elysion dan Honda Odyssey menjadi topik panas di berbagai forum Internet. Hal ini disulut dari eksistensi Honda StepWGN dan Honda Freed yang jauh lebih populer dibanding Honda Odyssey dan Honda Elysion di Jepang.

Pada tahun 2013, di ajang Autoshow Shanghai, China, Honda melansir mobil konsep dengan nama Concept M. Penampilan yang premium dan ketinggian langit-langit yang tinggi mengisyaratkan sebuah kendaraan pengganti Honda Elysion yang diisukan tidak diteruskan lagi oleh Honda. Namun banyak orang yang menduga bahwa mobil tersebut adalah penerus dari Honda Odyssey JDM. Sebuah perubahan drastis yang berarti Honda kembali kepada konsep MPV besar Odyssey generasi pertama dan kedua. Benar adanya, pada tahun 2014, Honda melansir Honda Odyssey JDM generasi terbaru yang diinspirasi dari Concept M.

rc1

Bigger is better

 

Mungkin penggemar Honda Odyssey dari kalangan daddy racer akan sedikit sedih karena Honda Odyssey JDM terbaru berubah menjadi mobil besar yang mengurangi nilai bermanuver. Terlebih lagi, Honda Odyssey terbaru ini menggunakan suspensi semi independen dibanding dengan suspensi independen pada generasi-generasi sebelumnya. Honda Odyssey JDM terbaru menggunakan suspensi McPherson Strut dan torsion beam seperti yang terdapat pada Honda StepWGN dan adik kecilnya, Honda Freed.

“Pembongsoran” Honda Odyssey JDM bukan tanpa sebab. Honda menginginkan Honda Odyssey JDM terbaru bersaing di pasar gemuk premium people mover yang dikuasai oleh duo Toyota Alphard dan Vellfire. Penggunaan suspensi belakang torsion beam memberikan Honda Odyssey ruang kabin ekstra lapang dengan lantai datar sehingga memudahkan akses ke bangku belakang. Bahkan unik untuk Honda Odyssey JDM adalah kemampuannya untuk melipat bangku belakang rata dengan lantai, tidak seperti Alphard ataupun Vellfire (2015) yang mengharuskan bangku baris ketiga dilipat ke samping atas sehingga tidak memaksimalkan ruangan kargo. Lebih unik lagi, dengan bangku baris ketiga dilipat rata dengan lantai, bangku tengah dapat dimundurkan lebih jauh ke belakang dan direbahkan sebagaimana layaknya kursi malas premium. Hal ini dimungkinkan karena railing bangku captain seat tengah menjorok sampai ke bawah dudukan bangku baris ketiga.

Menyinggung sedikit duo Toyota Alphard dan Vellfire, untuk generasi terkini (red: penulisan 2015), duo people mover Toyota kini sudah mengadopsi suspensi independen (dahulu semi independen seperti Odyssey JDM terkini). Namun utilitas kabin menjadi berkurang, dan untuk mengemulasi posisi duduk bak kursi malas premium Honda Odyssey JDM terkini, duo Toyota tersebut hanya mendesignasi bangku penumpang depan saja.

Honda memboyong dua konsep untuk Honda Odyssey JDM, yaitu “Lounge Driving” dan “Utility x Drive”. Konsep pertama yaitu Lounge Driving sesuai dengan ruang interior yang kini melembung dan mengijinkan bangku captain seat bergeser mundur dan memberikan ruang kaki ekstra lapang. Konsep kedua, yaitu Utility x Drive berputar sekitar penggunaan suspensi baru yang mengijinkan bangku baris ketiga dapat dilipat rata dengan lantai.

Suspensi baru Honda Odyssey JDM bukanlah sebuah hal yang baru, bahkan bisa dibilang suspensi baru people mover terbaru Honda ini inferior dibandingkan dengan pendahulunya. Dengan sistem suspensi semi independen ini, karakter umumnya adalah memberikan bantingan yang keras dibanding supensi independen. Salah satu kekurangan dari suspensi belakang torsion beam adalah ketidakmampuan roda untuk bergerak di porosnya dan terhubung dengan roda belakang di sebelahnya sehingga kurang mampu mengikuti kontur permukaan jalan. Namun untungnya, pada laju kendaraan di permukaan jalan yang baik, damper atau peredam kejut lebih berperan.

seat

Ruang kaki ekstra lapang

Dari segi manuver, Honda masih ingin menyenangkan para daddy racer dengan dinamika berkendara yang baik. Honda Odyssey JDM menawarkan performa manuver dan berkendara yang sporty, seperti ya   ng dilansir pada video test drive yang dilakukan oleh pembalap SuperGT. Toh meskipun begitu, bermanuver ekstrim dengan MPV besar bukanlah sebuah hal yang patut untuk dilakukan.

Honda Odyssey JDM generasi kelima hadir dengan mesin K24 generasi Earth Dreams yang menghadirkan peningkatan-peningkatan di sisi efisiensi. Masih hadir dengan pilihan standar dan Absolute, Honda Odyssey JDM sudah tidak segahar para pendahulunya namun masih tetap mengagumkan. Honda memfokuskan generasi terbaru people movernya sebagai kendaraan ramah lingkungan yang efisien. Mesin 2400cc terbaru Honda di atas kertas cukup mencengangkan. Dengan dua versi tenaga, yaitu 127 kW (170ps) dan 140 kW (190ps) terkesan biasa saja, bahkan berkurang dibanding pendahulunya yang mencapai 200ps. Namun konsumsi bensin Honda Odyssey JDM generasi kelima adalah yang terbaik di kelasnya, 1 liter untuk 14 Kilometer. Kompetitor utamanya yaitu Toyota Vellfire lebih boros di 1 liter untuk 12 Kilometer.

Akhir kata, Odyssey baik versi USDM maupun JDM diciptakan untuk mengangkut penumpangnya dengan tingkat kenyamanan tertinggi yang dapat ditawarkan oleh Honda. Berpisah di generasi kedua membuat Honda Odyssey mampu memfokuskan diri pada masing-masing target pasar mereka. Perubahan Honda Odyssey JDM generasi kelima mungkin perubahan terbesar dari segi dinamika. Namun pada akhirnya teori big money selalu unggul dan pasar terbesar memegang peranan dalam membentuk sebuah portfolio produk perusahaan. Dengan fokus pasar ke arah kenyamanan dan fungsi, Honda Odyssey JDM generasi kelima menawarkan sesuatu yang istimewa dan sedikit lebih lagi. Tidak ada yang sempurna, yang ada hanyalah yang sesuai dengan peruntukkannya.

Sumber:

Honda.co.jp

The Elusive Power Sliding Door Mechanism

Update 5 April 2010: Question answered!

From day one since I put my interest on Honda Freed I searched high and low for a mechanical rundown for its power sliding door. It’s an important thing for me because I live in a place where 10 cm standing water is a common sight on the streets. On rainy season that amount of water can reach 30 cm deep even. So it’s important for me to know the working of the power sliding door to take any precautionary measure when going through a flooded street.

I waited for Freed to go international outside of Japan before asking around and even now almost 2 years later I still didn’t get a definitive explanation about how a power sliding door works. So I decided to take matter personally and wrestle around the internet and found some patents describing how a power sliding door works.

Power sliding doors are surprisingly complex. Based on two patents that I found regarding power sliding door mechanism, they all work on a system of pulleys and cables. Here’s a quote from Magna as an assignee on its sliding door mechanism patent:

Power operation of the sliding door between the open and closed positions has become a popular feature. Cables are commonly employed to pull the door open and closed due to a required long and curve-linear travel path of the door. Cables are driven by spooling drums of large size to store the required cable lengths. It would be desirable to employ a compact linear drive mechanism to operate a sliding door using cables but without cable drums to reduce size, weight, and complexity.

And here’s another power sliding door patent from Hi-Lex Corporation as an assignee:

According to the invention, an electric motor assembly is mounted on the door and includes a drum driven by the motor, and a cable system driven by the drum includes cable runs adapted to be anchored to spaced points on the body structure. The cable system is operative in response to energization of the motor to move the door assembly between open and closed positions.

Read more: http://www.patentstorm.us/patents/6553719/description.html

Seeing that these patents refer to a pulley system, it’s not too out there to suspect that Honda employs a similar system. However, no information regarding where the motor or the mechanism is located on the car. If a cable system is used then the answer would be that the mechanism is situated smack dead in the middle of the guide rail, which is very preferable for me. That means if I wade through high standing water, I won’t have to worry about the sliding door mechanism got submerged and damaged. However, upon closer inspection, every time I open Freed’s power sliding door, I can hear an electric motor spinning from the bottom of the car. If the sliding door mechanism is situated around the floor of the car… Then it’s going to be a problem for me.

Finally, I’ve conclude that Freed’s sliding door mechanism is indeed using a cable and pulley system. I’ve always look below the sliding door tracks and never pay attention to the sliding door rail. The thing is, logic told me that the most complex system will be its major moving force. So the bottom side of the sliding door has the most complex mechanism visually. However, it turns out that it’s just a swiveling door hinge and power window conduit cable. So much for careful observation… The cable system that pulls the power sliding door can be seen clearly when the door is fully opened.

Such a small thing to pull the weight of the door

For those having concern about the power sliding door system failing, whereby you can’t open the door… Fear not, as the Freed power sliding door system can be deactivated, making it basically a regular sliding door. The downside of having the system turned off however is the added weight of the system when opened/closed manually. Opening/sliding the doors with the system turned off yield a much heavier door compared to non power sliding door trim. Given, because now you have the added resistance of the motors and the pulley system.

With its power sliding door system and anti-pinch safety measure, Freed’s power sliding door system alone is already a big selling factor. Hope you enjoy yours.

Freed Against The World (Paper comparison against its local rivals)

Freed is unique, more so that it actually is a smaller scale premium people mover like its big cousins, Honda Elysion and Toyota Alphard. It’s front wheel drive system and almost box shape size means it delivers the best of space inside the cabin. The car might be classified as just another compact minivan, just like Suzuki APV, Daihatsu Granmax/Luxio, Toyota Avanza, and Nissan Grand Livina before it. But the overall stance of the car gives it a slight edge in term of perception and overall riding impression.

This blog entry will tell a tale of the tape, a technical background for Freed and its competitors. It’s not a comparison per se, just the facts about all the cars given the relevant specification data. It is comparable, but in the end it’s up to you to decide what is best… Hey, I’m not being paid to write this.

  • Freed direct competition (Size): Suzuki APV, Daihatsu Luxio, Toyota Avanza, and Nissan Grand Livina.

A short list of things that is going to be compared:

  1. Size
  2. Drivetrain
  3. Engine
  4. Suspension
  5. Trim

1. It’s not the size but how you use it

Size is off course the first thing that first came to mind on most people buying a car. Because we humans rely on first impression to an extent, and visuals are the first sensory tools we use to judge something. However size is not everything, as you can see in this comparison.

*in Milimeters/metric

When looking at the dimension specification of the car, we need to be careful not to be deceived by numbers alone, external size is never anything. Take for example; front and rear bumpers, they too account for the car’s overall length, but does it contribute to the car’s interior space? Definitely not. The same goes to the width and height of the car. Sometimes, manufacturers also input body claddings and roof rack to the car’s dimension, creating a sense of a bigger car on paper at least.

What we really need to take into consideration really, is the width, height and the wheelbase of the car. Width and height usually will not be that much different even with the extra body cladding and roof rack, and wheelbase indicates the space between the wheels, the space where most people sits in. After all, most people bought minivans to move people around not just cargos, so it’s important to have long wheelbase.

Judging by the numbers, the Freed has a slight advantage here. Honda Freed is the widest (only by a hair compared to Nissan though) off the bunch, offers relatively high ceiling that makes seating inside the car relatively “roomy” (applicable to APV & Luxio too) and for having the longer wheelbase for that extra leg room. As such the Freed offers the best theoretical passenger comfort compared to the others. On the cargo side, Nissan Grand Livina is clearly the car of choice for its extra length. Thankfully, Grand Livina extra length is not just a long bumper, and combined with the fact that the third row seat can be folded flat, offers good cargo space. The Freed, Avanza, Luxio and APV Arena all offers flat floor cargo space and better vertical space, but for practicality, people seldom stacks their cargo, they just throw whatever they bring into the cargo bay and scoot.

2. Which wheel drives the car again?

2.1.Proper chariot has its horse in the front

Before we talk about the car’s engine, let’s talk about their drivetrain first because for some this is the most important matter when purchasing a car. Drivetrain is the sum of all things mechanical in a car; it is the sum of all things that finally moves the car, or in lament term, which wheels drives the car. Now in this comparo, we have two distinct drivetrains, the front wheel drive and the rear wheel drive.

Honda Freed and Nissan Grand Livina are both a front engine front wheel (FF) drive cars. This type of drivetrain is preferable when building a passenger car. Thanks to front wheel drive car engines, transmission and axle are all contained in the engine bay, the space between the dashboard and to the rear trunk is maximized for the driver and the passengers. Also, for not having a rear axle, rear passengers can enjoy a quieter drive as they cannot hear the axle spinning like on rear wheel drive cars.

On a side note, FF cars also have better fuel economy from comparable cars. Some has cited that there are inertial forces in play on rear wheel drive cars because of the long axle. However this notion is unproven. What has been proven though is that yes rear wheel drive cars usually have slightly worse fuel consumption, but not because of the axle inertial force, but more because rear wheel drive system is heavier than a similar setup on a front wheel drive system, thus more energy (more fuel burned) is needed to move the system.

All seems perfect, except for one thing. FF cars driving wheel is of course, on the front and given most car shape, when it is fully loaded with passengers and cargo, the car tilts rearwards, reducing front grip in some extreme situation. However, do not be worried, thanks to uncle Newton, car engineers knows this “seesaw” phenomenon. That’s why through suspension engineering, most FF cars are designed to “ignore” the extreme weight on the back of the car. The body of the car might seemed to tilt rearwards when fully loaded, but the whole body of the car also pressed the front suspension through calculated weight distribution.

On a side note, I remember strongly some “interested party” tried to discredit Nissan Grand Livina when it was launched in Indonesia with strong positive acceptance. There’s pictures floating around the internet and one youtube video depicting Nissan Grand Livina incapability to climb steep grades compared to the competitors (all are rear wheel drives). Still though, the picture and video is valid but there are telltale signs that it was staged. It can be seen clearly on one picture that depicts Nissan Grand Livina loosing traction while going up on a ramp, shows that the rear suspension is awfully compressed, a sign that the car is loaded with something heavy in the rear.

One simple solution… Just distribute the passenger weight evenly; heavy people sit upfront while lighter people seats in the third row. Gravity will do the rest and keep the nose of the car planted to the ground and feeds steady traction to the front wheel.

Other report indicating that front wheel drive cars inability to climb steep grades sometimes border the unintelligent and just demands a little bit of consideration. Most cars are designed with specific purpose in mind; you just can’t have it all. FF cars are designed for comfort and you just cannot take it on a 20 degree slope hill climbing track… Something that we Indonesians encounter frequently outside the capital.

2.2.Im’a going to push you to the top

Then we have the rear wheel drive system, the go to drive system for sports cars and heavy haulers like trucks. On paper, the rear wheel drive system is a blessing. Because the driving wheel is the rear, you can just load the car with everything you wanted and the car will never lose its grip… so to speak… More weight equals to more traction as more weight is pressing down the driving wheel. Sure the car still tilts rearward, but climbing up fully loaded, rear wheel drive cars are king of the hill (unless you have bald tires or slippery road).

So what’s not to like on rear wheel drive cars? It’s their inefficient space eating setup that’s what, and the noise. Rear wheel drive cars need an engine, transmission, driveshaft and a rear axle. Unlike front wheel drive cars where all of that mechanical parts are located in the engine bay, common rear wheel drive mechanical parts extends from the engine bay to the rear of the car through the cabin. People sitting on the third row are going to hear the axle spinning in the same rhythm of the engine; couple that with skimpy sound deadening, it’s going to make one noisy ride.

Luckily, Toyota Avanza, Daihatsu Luxio, and Suzuki APV Arena designers/engineers put interior space for passenger as the first priority and thus you won’t find the regular “bulge” that usually ran through the front dashboard to back, literally slicing car interior half and half on rear wheel drive cars. But they can’t just defy law of physics and designs… That driveshaft needs space, and what Toyota, Daihatsu and Suzuki engineers did? They raised the floor of the car.

Raised floor gave Toyota Avanza, Daihatsu Luxio and Suzuki APV Arena ace cards to fight evenly with the front wheelies. For one, the raised floor means flat floor in the interior of the car. This raised floors also gave the cars tall ground clearance, great for undulating and pothole ridden roads. However, tall ground clearance also has its drawback, and mainly in the driving dynamics department. Tall car + tall ground clearance = wobbly driving. It’s plain physics, you take a sharp turn, and you’re going to feel the whole car felt like it’s going to turnover on itself. Inertia came to mind, but this is a very extreme example, and joe dad is not going drive fast and furious on these things anyway.

On a side note, APV Arena and Daihatsu Luxio have their engines smack dead under the front seats. It makes the car having a good deal of space because less space is used from the total length of the car for engine. However, because the engine is inside the cabin (so to speak), you’re going to hear the engine more noticeably than cars with proper engine placement. Sound proofing only involves firewall, sound proofing material, the seat and literally your posterior, while front engine cars have firewall, sound proofing material, glass, and metals between your leg and the engine.

The other problem having the engine under your seat means that the seating height is fixed. Sure you can slide the seats front and back, and the back support still reclines, but you can’t adjust seat heights. Having the engine under your seat also means the seating position is raised somewhat.

So how the numbers stack up? The Freed tall cabin and low floor (thanks FF) makes for a very good and comfortable people mover but Toyota Avanza is definitely the go to car for a good hauler (passenger and cargo).

3. A strong heart and a stronger brain

When we talk about cars, we never talk about just the size of the car and the drivetrain, we also talk about the power and how that power is used. Old engines are bad jokes compared to modern engines. Back then, a 100 horsepower engine comes only from big thirsty engines, now look where we are now. All the cars here are mostly 1.5 liters in size, and all but one have more than 100 horsepower. One special engine here is Grand Livina’s 1.8L engine. As the biggest it produces the highest power and torque rating, so for fairness, the engine will not be compared here. The same goes to Avanza 1.3L for being the smallest.

One engine that stands out from the rest of the pack is the 1.5L i-VTEC engine powering the Freed; With 118ps, it is the most powerful engine in its class. However, I have to be objective here and as such, I cannot just mention Freed engine as the most powerful without any catch. Freed 1.5L engine is the most powerful, but with some slight sacrifice.

Horsepower is the result of engine torque times engine rotation or torque x RPM = horsepower(ps/hp/kw/dk/etc). Freed large power comes from a high revving marginally low torque engine. Take for example, Nissan Grand Livina 1.5L engine; it is not the most powerful, but its maximum torque of 148 Nm came out at a lower point of 4400 RPM compared to Freed’s 146 Nm at 4800 RPM. The result is the same though, Freed’s engine still deliver the hardest kick but the driver needs to punch the gas pedal more, resulting in more noise from the engine. Some might call Honda high revving engine characteristic as a weakness, but as a matter of fact, it is Honda trademark high points. Honda engines can spin at high revolutions because they can and willing. Enthusiasts like Honda engines because of that specific characteristic.

For any engine there is the accompanying transmission, and here where the Freed once again distanced itself with the rest of the pack. The Freed comes standard with a 5 speed automatic gearbox, and one of the more feature packed automatic gearbox available in the market. The 5 speed alone gave a huge advantage for the car as the wheel can spins at higher speed than the engine, increasing fuel efficiency at constant speed, not to mention it’s unique because all other cars in the comparo only have 4 speed automatic box.

There are other features on Freed’s gearbox but most are insignificant on daily driving, however, the most important feature is the Grade Logic Control (GLC). The GLC enables the Freed to ascend and descend climbs with the right gear. Conventional automatic gearbox occasionally downshifts when car is climbing a grading surface, but most often than not, the gear just don’t know what is going on and just holds the gear. If the gear held is a lower gear, then it’s fine, the engine can spins at higher revolution and push the car forward. But when it’s a higher gear that is held, the car would just slows down going uphill and the transmission would just suddenly shifts to lower gear and jerks the car. It’s not that bad, but it’s going to disrupt the comfort of the passenger.

Now that we have talked about the engine and the transmission, let’s put the engine number where it counts… The power to weight ratio. No matter how powerful your engine is, if the weight of the car is just too heavy, it’s going to affect the performance directly. The ASEAN built Freed doesn’t have specific weight, but going through Singapore Honda website and Japan Honda website, the Freed weighs in at a hefty 1330 KG of weight (dry), quite heavy for a 1.5L engine to pull. But let’s put the numbers where it counts here.

By dividing the dry weight of the cars with their respective horsepower, we get power to weight ratio, how much weight per horsepower the engine have to move:

The Freed although came in at the heaviest still manages a good power to weight ratio, slightly bettering the Grand Livina. The APV Arena and Daihatsu Luxio (assumed same with APV because it shares same drivetrain setup) scores slightly worse because of their respective weight and low power engine. The best power to weight ratio award off course goes Toyota Avanza… Kind of a shocker really, never knew the Avanza could weigh that light, even the old Fit/Jazz weighs in at 1100 KG. Some suspect Toyota Avanza thin plating is to blame/praise for its lightness. Some blame it because the body plate can be dented with just a push, and some praise it because it gave the engine smaller mass to move and hence fuel efficiency. Half empty or half full, you decide for yourself.

With the numbers above, Freed garners a technical excellence for having a strong engine and an advanced automatic gearbox. But if those numbers are summed up, Freed theoretical performance is just above average, good but not the best. Toyota Avanza crazy light chassis makes for a spirited drive ever that much easier.

4. Sure footing for a comfy ride

Engine and transmission alone are not the hallmark of a good car. Specially for a people mover, the suspension plays a pivotal role and can be a deal breaker for some. However there are no special characteristics between the cars that garner special mention. Freed’s McPherson Strut and Torsion beam setup is the same with Nissan, and Toyota Avanza, Daihatsu Luxio and Suzuki APV arena shares the same McPherson Strut and rigid axle + shock absorber setup. The crazier thing is that… All of these cars suspension setup are similar to each other in real world behavior. The torsion beam on the Freed and Grand Livina behaves the same like a rigid axle because the rear wheels are connected through a torsion beam.

For how comfortable the ride is, it’s hard to tell. I am only a person without many experience tests driving a car (well outside Honda). But I can tell you that the Freed suspension setting feels a bit softer than second generation Honda Jazz but still on the firm side. Over uneven roads, I can feel the damper is working hard resulting in short “gliding” feeling on bumps. I can also feel more body rolling feeling compared to second generation Jazz, but it’s probably because of the extra height. Overall, it’s very much usual Honda suspension tuning, firm but assuring with a softer touch.

5. That extra special thing

We finally came to the final criteria, that extra special thing about the cars that makes people wants to buy it. Here’s a list of things on table format what each cars offered in terms of that unnecessary but “glad to have it” things:

When talking about nice to have things, Freed came out on top with the standard ABS, captain seat and optional power sliding door and airbags. However, people criticize the lack of rear air conditioner system on the car, especially for those who live near the equator like Indonesian, Singaporean and Malaysian. Thankfully, ASEAN spec Honda Freed all came with the captain seat as standard, thus the front air conditioner system is deemed enough to deliver cool air through the vacant alley way of the car.

6. That hard decision (conclusion)

6.1.The price factor

Finally it’s over. This is the part where I chime in with my opinion using all the data above. So do we have a clear winner after seeing all the category above? The Freed came out on top for prioritizing creature comfort with its front wheel drive system, tall roof, the advanced engine transmission combo and available amenities like the power sliding door, but is it enough? Because we haven’t talk about price yet.

On a side note, the trim level in this comparison are chosen to reflect Freed highest level trim, so it’s only limited to 1.5L engine and automatic transmission, therefore Avanza 1.3L and Grand Livina 1.8L trim line are excluded.

The Freed off course have the most expensive price tag here in this comparison; at 258,5 million Rupiah, the Freed literally towers over the competition in term of price. Even the second most expensive car in this comparison is Nissan Grand Livina at 188,5 million Rupiah, a 70 million Rupiah cooler. The rest of the pack mirrors Grand Livina price. Suzuki APV Luxury is priced at 185,5 million Rupiah. Daihatsu Luxio at even cooler 171,8 million Rupiah and Toyota Avanza (not surprisingly) comes with the most affordable price at 171 million Rupiah.

I might be biased towards Honda, but personally I feels that the Freed is priced just about right, with very slight tendency of being overpriced. Simply because the price increase is justifiable. Let’s compare Freed extra price with its nearest competitor (price wise), the Grand Livina: The Freed comes with a high revving powerful engine and advanced 5 speed automatic box, those alone might worth a 20 million in mechanical upgrade and assembly. The airbags costs around 10 million, and finally the power sliding door would cost up to 20 million by itself. Still, that’s only 50 million Rupiah advantage over the rest, perhaps the extra 20 million Rupiah is for Honda brand and the design of the car, which arguably stands above the competitors.

Why Honda put a premium price for the Freed is already stated at the beginning of this blog entry, and that’s Honda is emulating the bigger premium people mover like Alphard/Vellfire/Elysion. Freed is undoubtedly “the real real” (that’s two real) mini Alphard/Vellfire/Elysion. Freed’s captain seats and seating position is similar with its bigger cousins, meaning that getting in and out of the car is like going up or down a staircase. This means that if you have fancy suits or dress like a wedding gown/dress with fancy nancy skirt you can just get up from the seat and steps down without worrying much of that skirt will get too jumbled and tied somewhere. In a low slung sedan, the limited space and somewhat low seats makes the occupant need to grab the top handle to get out of the car (try doing that while holding wedding dress with fancy nancy skirt). This is why wedding services are upgrading their rental wedding fleet with Alphards, well, even premium taxi providers are preferring it over Mercedes C & E. This mini premium people mover notion is applicable to APV Arena and Daihatsu Luxio too. However, that engine inside the cabin just diminish the notion of mini premium people mover over the Freed.

Looks are subjective, but if I have to rate all the cars here, I would choose Freed at the top. The side panel lines and the front fascia is unique without bordering weird and excessive. Grand Livina is a close second, the front fascia is okay but the rest of the body design is vanilla plain. APV Arena are close third, the tall design works out okay, and the APV has a nice bulldog look to it. Fourth would be Avanza, looked utilitarian, simple but too simple and in the latter year models, too much accessories. The last would be Daihatsu Luxio, okay front fascia but very boxy looking.

On a side note, Honda Freed and Daihatsu Luxio comes with a sliding door which is both practical and comfortable. Sliding doors allows people to enter from any direction because there any doors obstructing the path. This means people can get in and out on tight parking space with ease, a very convenient method of entry/exit. However, sliding doors needs more effort to close/open. With conventional hinge door, you just need to “push” the door, with sliding doors, you need to “pull” the door which involves slightly more effort. That’s why Honda came with power sliding door for the Freed.

6.2.The best things in life is the freedom to choose

Coming down to it, choosing between Freed, Grand Livina, Avanza, Luxio and APV Arena is a matter of personal preference, needs and emotional decision:

  • If you need a driver car, Nissan Grand Livina is the best pick of all; although the car has relatively high ground clearance, Grand Livina doesn’t have the extra height compared to the cars compared here. Body roll theoretically will be minimal, and if you got 209 million Rupiah, you can get the 1.8L engine good for burning rubber and tire on the highway. Just remember to distribute weight evenly.
  • If you need an all rounder, Toyota Avanza is the best choice bar none, its light body exemplify great power to weight ratio and rear wheel drive is great for hauling cargo. Thin plating are non problem if you don’t mean to ram cars in front of you.
  • If you’re low on budget, Daihatsu Luxio is a great car to have. Captain seat, rear aircon and rear wheel drive makes the car a good all rounder on budget. That and if you don’t mind seating above an engine.
  • If you want presence, Suzuki APV Arena Luxury comes with loads of it. The Luxury trim line comes with a 17” rims, and the bulldog design is both macho and ooze a little bling.
  • If you want engineering excellence and comfort, Honda Freed is a great choice. Power sliding door makes you looked important on any shopping complex lobby, the captain seat is comfortable, and the overall design is subjectively the best. Just make sure you appreciate its high revving engine nature.

Update: 1st May 2010: Sugar coats

Source:

Daihatsu Luxio Specification

Toyota Avanza Specification

Suzuki APV Specification

Honda Freed Specification

Nissan Grand Livina Specification

Press Release Honda Prospect Motor (Honda Indonesia) Mengenai Recall Honda Jazz/City

Kisruh recall Honda City di Indonesia sepertinya juga berdengung di telinga petinggi Honda Indonesia yang akhirnya mengeluarkan pernyataan resmi mengenai penarikan Honda City.

Silahkan download/unduh file PDF resmi mengenai penarikan Honda City di

Rapidshare dengan semena-mena menghapus file press release Honda mengenai statement recall power switch. Mohon maaf kepada pembaca yang sudah menelusuri pranala yang pernah saya cantumkan di website ini karena file aslinya sudah hilang sewaktu migrasi data ke komputer baru.

Kalimat-kalimat yang perlu dicermati adalah sebagai berikut:

<DAMPAK DI INDONESIA>
TIDAK ADA. Jazz yang diproduksi di Indonesia menggunakan komponen power window master switch yang diproduksi oleh Toyo Denso, yang memiliki desain yang berbeda dengan produksi OMRON. Sesuai dengan penjelasan di atas, Honda Motor Co., Ltd. dan PT Honda Prospect Motor (HPM) MEMASTIKAN bahwa tidak ada satu pun produk Honda Jazz di Indonesia yang terkena program recall. Selain Indonesia, beberapa negara seperti Jepang, Thailand dan
Australia juga dipastikan tidak melakukan recall untuk produk Honda Jazz di negaranya.

<PENYEBAB>Komponen Power Window Master Switch terkena air dalam jumlah yang banyak dan waktu yang lama. Hal ini memungkinkan terjadi hubungan listrik arus pendek.

Untuk pelaksanaan program ini, Jonfis Fandy Marketing & Aftersales Service Director PT HPM menjelaskan, “Konsumen yang mobilnya teridentifikasi tidak perlu kuatir dan dapat tetap menggunakan mobilnya seperti biasa. Mulai tanggal 1 Maret 2010 sampai dengan 30 September 2010, para pelanggan dapat datang ke bengkel resmi Honda atau kami hubungi untuk melakukan perbaikan secara cuma-cuma dengan menunjukkan bukti kepemilikan kendaraan yang sah.”

Jadi, meskipun fenomena recall Honda Fit/Jazz terjadi di luar negeri, hanya Honda City rakitan Thailand di Indonesia saja yang ditarik untuk diganti switch power windownya.

Sekadar catatan samping saja, menurut saya yang perlu diperhatikan disini juga adalah faktor kelalaian dari manusianya (human error). Hasil penelitian dari pihak Honda menunjukkan bila korsleting terjadi dalam jangka panjang, dan karena terkena air dengan debit yang tinggi. Hal ini cukup logis karena komponen listrik tidak dapat dibuat kedap air karena bagaimanapun juga alat tersebut harus dapat dibuka untuk diperbaiki, alhasil sudah pasti ada sela dimana cairan dapat masuk kedalamnya.

Adapun kutipan dari Bapak Andreas Boediman selaku ketua umum Honda Automotive Club Indonesia menyatakan bahwa kasus korsleting yang terjadi di Irlandia terjadi karena sang pengendara menumpahkan segelas minuman soda ke master switch power window dan di Amerika, kaca kendaraan di buka dan pada saat itu terjadi hujan dan mengakibatkan air masuk kedalam master switch power window.
Terlihat jelas bila ada juga faktor kesalahan manusia terlibat disini. Menurut saya, pihak Honda sudah mengambil langkah yang sangat baik menawarkan untuk mengganti master switch power window dengan cuma-cuma dan menunjukkan bahwa Honda Prospect Motor adalah perusahaan yang perduli dengan pelanggannya.
Singkat kata, tidak ada recall Honda Jazz di Indonesia selain 3240 Honda City.

Honda Accord Crosstour: New Age Media Ain’t For Everybody

Aside

New age media is here to stay whether we like it or not. The advent of internet has brought a new channel for advertiser to be used creatively or just as a simple tool in the already diverse medium to advertise. The use of emails to advertise was deemed effective as it has 100% delivery rate to the intended person or group mail account if the matter in question involves group mail or mailing lists. As years goes by, advertising through emails are now considered an act of annoyance and people dubbed this effort as spamming. As modern email accounts and clients have active spam filters, advertising through emails are not deemed effective anymore.

The emergence of social networking sites like Friendster, Twitter and Facebook is like an oasis in the dessert. Advertisers do not have to worry anymore with cluttered air space of traditional media like prints, TVs, and radios where the seemingly crowded space never guarantees the message get through the intended target market without significant cost of high frequency. Advertisers can easily targets groups of people according to age and interests just by seeing what group these people follows in their respective social networks. It mimics the success of advertising through emails before advertisers cluttered the channel and making people go against it.

Moonfruit, a hosting/Web Design Company in America, used twitter to promote themselves, with great result. The participant only needs to write Moonfruit on their twitter update and they are in to win a Macbook Pro. The resulting effort becomes viral, and Moonfruit popularity soared sky high as even local TV news (CNN) picked up the story, making the company seemingly “free advertisement” had become a global phenomenon which attracts far beyond the planned target audience. As such, some perceive the internet as the best tool in modern marketing currently available.

The Fall of Perception

Honda of America, as one of the leading automotive company in the United States was also intrigued to use this newly established channel to advertise. Using Facebook, Honda did teaser marketing on their launch of new line of car called Accord Crosstour (click to visit Crosstour Facebook page). At no cost at all to join Facebook and establish a product page, Honda of America CPM is nonexistent, but it manage to reach hundreds of thousands (if not millions) of Facebook users. When the teaser pictures revealed one by one on Honda Facebook page, the responds were good, Facebook users and follower of Honda Crosstour Facebook account cannot wait to see a new line of car based on the successful Honda Accord series.

Crosstour unique fascia

It is not until the car was completely unveiled, the unexpected happened. The curiosity comments became violently negative. Hate words came out from the masses and Honda Crosstour comment page was filled with negative comments. Honda even had to delete several comments (28) and one comment from Honda own product planner (click to see the link). Several online automotive media picks up the story and even more damaging publicity ran loose on the internet. Honda damage control was by putting notes on the Crosstour Facebook page by saying things like “the car was accepted very well by the demographics/target market per their internal research”, “and several comments were out of line and not in line with Honda corporate effort”. Honda even stated that the car was not pleasant to look at on the angles that were on the pictures when the car was finally unveiled. Honda changed the color from silver to red and features more photos from different angles. Photos from Honda own press kits that should not be displayed yet until the car official launch later this year. The damage is done and Honda notes further fuel the flame of bad words to new high.

No Wrong Step Just Wrong Channel

My analysis of this incident is that Honda is too eager to use new age media and misjudge the capacity and channel usage of the demographics. Speaking technically, The Crosstour is a good car. The car was a crossover between full size sedan and an SUV. Low center of gravity means driving dynamics would not be as compromised as in tall SUV. It’s a hatch, meaning people of all sizes can access the cargo bay with ease. Honda press kit reads that the seating position will be elevated like in SUV, giving great driving view. The car will features four wheel drive system which will allow it to go on snowy, muddy, wet areas without problem. The engine itself reportedly will use Accord own 3.5L which offers more than enough power to satisfy Americans with their preference of power over efficiency. A good car technically, but visually, it has some questionable lines. The car has huge blocky front end, a design cue taken straight from Accord. However, it has a sloping rear hatch which does not go very well with the symmetrical front end.

Aerodeck/fastback design is clean

I would guess visually, Honda deliberately made the car to look like Honda Accord; after all, the Accord is Honda of America top 3 biggest selling cars. Marketing wise, Honda would want to associate Crosstour with the Accord to indicate lineage and thus relying on Accord brand equity to push sales; hence the name, Accord Crosstour.

Regarding the demographics, Honda did not reveal any specifics but here is my definition of the targets based on the available facts. Accord Crosstour targeted demographics are established people, somebody who values practicality (hatchback), have excess disposable income to fuel the thirsty car (big engine + 4WD system), and is associated with Accord (mature). Looking at the simple facts the car brought, we can see clearly the intended target market. Roughly sketching from their slice of life, I conclude that Accord Crosstour demography is aged around 34-45, SES A to A+, economically stable with excess income, senior managers or higher, sensible and practical.

According to Internet & American Life Project (PEW), these sort of people falls into the Gen X category. A mature older generation which still embrace change and technology, unlike past generation baby boomers. However, this is where I find a fault in Honda approach on using Facebook to unveil the new Accord Crosstour.

Stark differences in habits of browsing according to survey

PEW research data (click to download original survey data) clearly indicates that Teens and Gen Y are the majority users of social networking sites; whereas the Accord Crosstour was targeted at the Gen X group. This discrepancy alone should already warned Honda at the impending comments thrown out by non targets especially those who still consider fashion over function (teens and the young at heart). The biggest problem of all is not just about the negative comments, but the amount of negative comments is there. When Honda entered the social networking site, they should be aware of the normative social influence phenomenon which dictates a group behavior as a whole.

Social networking sites are in essence a meeting place of groups of people. Those who are not a group will join a group and with the metaphysical bonds of internet it’s a group bonded with fragile existence. In their book, Aronson, Wilson & Akert (Social Psychology), normative social influence dictates that to belong, a person will join a group cohesive respond. As such, internet users are susceptible to mass opinion which has been initially created. In this case, negative comments for Honda Accord Crosstour. The anonymity aspect of internet commenter is also at play here. Under the disguise of nicknames and email accounts, a person can speak to their heart content without needing to heed manners of speaking.

Tread Slowly and Take The Right Step

Some believe that any publicity is a good publicity, as it will make the object in question will be at the top of the mind. Coupled with coverage from other media, it is hoped becoming viral, creating buzz marketing. However, personally I found this is disturbing to say the least. Bad publicity is bad publicity no matter how we look at it. It might become a top of mind, but a top of mind on negative terms or at least not the perceived value they wanted. Awareness might be high, but it will prevent the masses or wider target audience even from entering “Interest” aspect of AIDA. While our competitors are trying to do what they can to tease our intended target market sway towards them, using the bad publicity we have gathered as a leveraged towards them.

The use of Internet as a medium to advertise is a great idea. However, I concur that when selecting media to advertise, we need to go back to the basic by analyzing which media to use based on the target market preference. Most companies which successfully advertised using social networking media usually works around the internet itself, thus the relevance of using the internet as medium.

Honda Accord Crosstour Facebook fiasco was caused by Honda eagerness to adopt new age media, without considering thoroughly who the majority user of social networking was. Free advertising is one thing, but targeted media coupled with creative approach are still the key success factor to win the attention of target markets in today’s crowded media.

-fin-

This short analysis was actually a case study I submitted to an agency when I applied for a planner position. A bit much I think, but considering that I’ve been working on client side for quite a while, a case study to showcase what I can deliver to them should be sufficient.

In short, does Honda made a mistake using Facebook to market the Crosstour? Personally I think is yes, it’s a blunder. Most people (including me) always look at face value, that we draw conclusion based on what I see first/first impression. When the Crosstour was revealed, it just looked weird on the photos, no specs, no driving impression, just weird car on photos.

I wonder why Honda didn’t just used the same ol’ media outlet like automotive reviewers? Because reading every bit review of the car net brilliant result. Not much cargo space, but refinement, driving, and comfort scores full marks. The reviews creates positive marks for the Crosstour, and Honda can utilize this reviews rather than using Facebook.

Honda Small Car Concept Debut: Not Bad At All

When Honda released a statement late last year about wanting in on the small cheap car parade, I was afraid… Wait? Afraid? No! I’m PETRIFIED.

When Tata unveils the Nano at its expected price of US$2500, the car was damn awful. 660cc simplistic engine, fixed hatch, engine in the cabin, the non existence of brake booster, no AC, no everything! Money doesn’t lie, you pay for a peanut, you get a peanut. Honda even declared that they are not getting into the small cheap car parade. But late last year, they did the unthinkable and announced Honda is getting into the parade after all, following Toyota and Ford. I thought that Honda has lost it mentally… But it seems that I have to take it all back as Honda foray in the small cheap car parade are anything but cheap…

A compact compact

Dubbed the Small Concept Vehicle, as reported by Autoblog.com, the car will be ready for emerging market in 2011. The car will be available initially in India and Thailand first, but I suspect it will be available for the rest of ASEAN as well, especially Indonesia & Malaysia.

The car take heavy design cue from CR-Z, CR-V, and Freed. The A pillar is definitely CR-Z, with the distinct bonnet over the pillar. The side profile is taken straight from CR-V coupe like silhouette. The rear hatch and the side crease is taken from the Freed, which makes the car looks like a short Freed from the quarter rear view.

Coupe like design, but it’s a four door

Not much is given technically, but the car is going to be powered with an extensive line of engines, topping at 1.2L. Obviously Honda has the 660cc option from its Keii car line, and the 1.3L engine from the new L series. But what about the 1.2L?

What gives me a sigh of relief is that the car is priced around 500k Rupee or about US$10K. Compare that to Tata Nano base price of US$2500, and you’ll understand why Honda still kept its promise not going in with the small and cheap parade. Don’t get me wrong, I applaud Tata intention of making the Nano accessible to every layer of society, a car for every family. However, making it cheap enough by leaving out safety is a big no no. Leaving out the brake booster? Come on… This is not a bike, this is a car. Braking a 3 KG bike is different than braking a 500 KG car. Okay, I didn’t know the Nano weight, but even if the car only weighs 200 KG, it’s still a hundred times heavier than a bike.

The rear door handle is flushed with the body panel

At around US$10K, Honda Small Concept will definitely include better safety equipment than the Nano. Given that in Indonesia the Fit/Jazz comes in at US$19K, the new Small Concept will fit right in below it. After tax and miscellaneous, the Small Concept could be priced at US$12-14K in Indonesia, and that’s still considered cheap.

This car and a Freed would make a killer combo of small runabout for the office and compact hauler for the family.

Source:

Autoblog: Honda new concept unveiled at New Delhi show

Autonews: Honda Small Concept will be priced below US$11K

Honda Supercar Lives On Albeit Exclusively

When Honda announced they are pulling the plug from the almost finished supercar, automotive fans around the world begs an answer. The car is finished, and seen running around in “the ring”, heck, there’s a photo of its gorgeous interior. Killing the car is like doing an abortion at 8 months… It’s wrong, just wrong.

NSX render from Autoexpress

Just imagine the cost of development for the car, a new engine and probably transmission, chassis and manufacturing line will certainly costs Honda quite a lot, and not putting the car to good use is baffling. With Honda retiring NSX for good from SuperGT race in Japan, especially because there’s a new rule that dictates all cars must be a front engine rear wheel drive to participate… Everything looks grim for Honda and its racing heritage back in Japan.

Well, here it is folks, a glimmer of hope, the silver lining in the cloud, the M in M & Ms, Honda is actually putting the supposed supercar for good use, although more exclusive than you think.

Honda is making the new supercar to run in the Japan SuperGT race sporting a a 3.4L V8 engine producing as much as 500 bhp as limited by the rule. The car, officially dubbed the HSV or Honda Sport Velocity (that’s hawt!), will carry on the ideal of Honda racing spirit.

The available render from French sourced Leblogauto indicates that the car already receives the fender flares for the race, as it looks more menacing than the available spy shot of the car.

Well, to all Honda fans, at the very least this car will definitely be in a downloadable form for Forza Motorsport 3 (XBOX users) and be available when Gran Turismo came out next year (Playstation users). Well, this is just me talking, but chances are high, count that in.

Source:

Original French news source

Autoblog english translated source